Clinikally (YC S22)’s Post

The inaugural edition of the Elets India Brand Summit commenced with a ceremonial lamp-lighting featuring esteemed speakers from the marketing industry. This summit brings together industry leaders, innovators, and brand strategists to foster new ideas, share insights, and celebrate excellence. As an exhibition partner, Pingbix is excited to be part of this prestigious event, showcasing our cutting-edge solutions and innovations in the marketing field. Stay tuned for more updates and highlights from the summit! #EletsBrandSummit2024 #Marketing #Branding #Advertising #EletsIBS #IndiaBrandSummit #pingbix Gaurav S. Udit Narayan Singh Sneha Sharma Nishant Sinha Elets BrandStory

Are you managing a challenger pharma brand in India? Then there are interesting paths to challenge the leader! As a challenger brand, you don't have the marketing budget of the market leader. In the Indian pharma industry, your marketing and sales budget is usually a percentage of your brand revenues. So, you can't just outspend the leader to grab market share. And unlike some other industries, pharma companies in India usually don't invest heavily to win market share. On top of that, pharma marketing regulations hold you back, limiting your choices for advertising and how creative you can get. Trying something new and innovative also carries risk. Indian pharma brands are known to be risk-averse. The good news is that you can still win. There are some real, doable ways for challenger brands to gun for market leadership. These are strategies that the brand can actually afford. Becoming a "thought leader" and effectively leveraging that position is one way to do this within budgetary and regulatory limitations. Challenger brands think it's too hard because the market leader is usually the thought leader already. But here's the secret: The thought leadership world is multipolar. There is always a way for you to identify and own one of the poles. And there are several excellent omni-channel techniques to effectively leverage that position and challenge the market leader. It is difficult in this blog to detail the different options for Indian challenger brands. But if you're a challenger brand keen to learn more, let me know. I can set up a session with a pro for you and your team (it won't be free; the pro needs to be paid) #pharmasales #pharmamarketing #challengerbrands This is the fourth post in a series on Pharma Marketing. They are all posted on the web at this link - https://lnkd.in/d-NyRf9A

The #KantarBrandGala proved to be an invaluable source of strategic insights. We're excited to share our key takeaways from such a thought-provoking event: 💪 Strong brand equity leads to faster and higher returns, and investing in high quality marketing plays a critical role ⭐ Being Meaningful and Different is a key driver of brand value growth, responsible for 88% of incremental share price growth of the #KantarBrandZ strong brands portfolio ⚡ There are three key accelerators to drive growth: Finding new space, being more present, predisposing more people 🤝 Connection is the key to success is connection, driving brand growth at 5X market penetration Learn more about the event and view our latest brand research for a holistic view of brand growth, salience, and what it takes to be meaningfully different: https://lnkd.in/ebjqj_v2

[Lotte sets up health care unit in Japan] Lotte Holdings has launched a health care media platform in Japan in line with its strategic initiative to strengthen its foothold in the health care sector. Initially introduced as part of Lotte Group’s digital marketing efforts in 2020, Lotte transformed the platform into an independent media corporation on Feb. 1, now officially known as Lotte Medi Palette Co., Ltd. The health care platform is fully funded by Lotte Holdings with 100 million Japanese yen ($664,000) and is represented by Kyosuke Sakai, who previously led the digital marketing division for Lotte’s confectionery business in Japan. The initiative aligns with Lotte Group Chairman Shin Dong-bin's emphasis on the health care sector as the company's next growth engine. During his address for the new year, Shin highlighted biotechnology, the metaverse, hydrogen energy and battery materials as the next areas for the company's future growth engine. Tap below to read full story. #LotteHoldings #LotteMediPalette #LotteGroup #Lotte #Healthcare #Medical #Biotechnology #Platform #Media #Marketing #DigitalMarketing #Japan https://lnkd.in/gh_imtyM

📢 Ipsos leaders Jim Needell and suresh ramalingam bring their client-centric perspectives from around the globe to talk about brands in the dynamic Indian context. 🔥 Notably, India, with its adaptable population and growth in the middle classes, is proving to be an attractive prospect for global brands. ✈ Amidst the shift towards digital media, the ultimate focus remains - the product and the message. 🚦 How is your brand adapting to these changes? Read the exchange4media article to get the full scoop. Amit Adarkar | Geeta Ravindranath Lobo | Eleni Nicholas | Hamish Munro | Gillian Guerin | Rinku Patnaik | Vivek Gupta | Jyoti Susarla Malladi | Krishnendu Dutta | Sakina Pittalwala | Parijat Chakraborty | Ashwini Sirsikar | Deepti Chandna | Maitreyi Menon | Madhurima Bhatia | Pallavi Mathur Lal |

We're excited to kick off the ET Brand World Summit with our Inaugural Panel Discussion: "Reimagining Branding in the Age of Tech" 🚀✨ Panelists: Vikas Gupta, MD & CEO, VLCC "A CMO’s job is to drive the betterment of customer experience." "In terms of consumer experience, we’re orchestrating seamless experiences across touchpoints. This is the backbone of our value creation journey." Geetika Mehta, MD, NIVEA INDIA "Today, marketers and businesses need to be more careful about the route of delivery of their brand experience to consumer." "With digitalisation we have to understand the full funnel activity of consumers and how they interact with our products so that we can carry our brands into the future." Aseem Kaushik, Country Managing Director, L'Oréal India "When you look at a digitalised world the consumer touchpoints have completely changed." "Even though we are a decade old brand, we are as agile as a new startup. We have to use all the levers that every startup is using." Manish Anandani, MD, Kenvue India "The CMO role is about looking at everything from end to end, the needle has moved from being a brand custodian to the custodian of commercial health." "In the past we used the term category management to inform marketing strategy but today it has become cohorts reflecting the change data and technology has brought." Session Chair: Siddharth Banerjee, CEO, UNIVO Education Join us for a dynamic discussion on how technology is reshaping branding strategies. Learn from top industry leaders about the innovations driving the future of branding. Don’t miss this insightful session! Know more: https://bit.ly/4aynuUL #ETBWS #BusinessWorldSummit #IndustryInsights #LeadershipForum #BusinessInnovation #GlobalNetworking

The #KantarBrandGala proved to be an invaluable source of strategic insights. We're excited to share our key takeaways from such a thought-provoking event: 💪 Strong brand equity leads to faster and higher returns, and investing in high quality marketing plays a critical role ⭐ Being Meaningful and Different is a key driver of brand value growth, responsible for 88% of incremental share price growth of the #KantarBrandZ strong brands portfolio ⚡ There are three key accelerators to drive growth: Finding new space, being more present, predisposing more people 🤝 Connection is the key to success is connection, driving brand growth at 5X market penetration Learn more about the event and view our latest brand research for a holistic view of brand growth, salience, and what it takes to be meaningfully different: https://lnkd.in/ekxp4HGN

Stay on Top! And why is it so important to grow your brand? In the competitive landscape of today's market, staying on top is paramount for growing your brand. It's not just about being the best, but about consistently being visible and relevant. Your brand image is the face of your business, and maintaining it requires unwavering focus and consistency. Every action you take, and every message you convey, represents your brand and the dedicated team working behind the scenes to uphold its values. However, the same determination and aspirations are shared by your competitors. In this dynamic environment, the race to the summit is relentless. To secure your position at the peak, you must outshine the competition with innovation, adaptability, and a relentless commitment to your brand's identity. Staying on top means capturing the attention of your audience, earning their trust, and ultimately, establishing yourself as the foremost authority in your industry. It's not just about reaching the pinnacle; it's about remaining there, setting the standard for excellence, and continuously pushing the boundaries of what your brand can achieve. #linkedin #india #BrandBuilding #MarketVisibility #BusinessGrowth #ConsistencyIsKey #BrandIdentity #CompetitiveEdge #InnovationInBusiness #DigitalMarketing #LeadershipGoals #IndustryInsights #BrandStrategy #MarketingTips #SocialMediaStrategy #MarketTrends #ProfessionalDevelopment #himanicc Prashant Chavan

Do you know how and why brand is important in driving growth? All your questions will be answered on 12 June 2024 when we will unveil the #KantarBrandZ Most Valuable Global Brands Report and the key factors behind their growth. Find out more about what to expect at the launch event, from Head of Kantar BrandZ, Martin Guerrieria: https://loom.ly/pq6omUs

how to measure brand awareness? To measure brand awareness, key performance indicators (KPIs) include: 1. **Brand Mentions:** Track the frequency of your brand being mentioned online, in social media, news articles, and other platforms. 2. **Social Media Impressions:** Monitor the reach and impressions of your brand's social media posts to gauge visibility. 3. **Website Traffic:** Analyze the increase in direct and organic traffic to your website, as it often correlates with growing brand awareness. 4. **Search Engine Visibility:** Check your brand's search engine rankings and visibility to assess how easily people can find your brand online. 5. **Customer Surveys:** Conduct surveys to measure unaided and aided brand recall among your target audience. 6. **Brand Sentiment:** Assess sentiment in customer reviews, comments, and social media interactions to understand the overall perception of your brand. 7. **Brand Affinity:** Measure the level of connection consumers feel with your brand through surveys or social media engagement. 8. **Partnerships and Collaborations:** Track the success of partnerships and collaborations, as they can contribute to increased brand exposure. 9. **Share of Voice:** Compare your brand's presence in the market against competitors to understand your share of voice in the industry. 10. **Event Attendance and Participation:** Measure the impact of your brand at events, conferences, or trade shows to gauge its visibility and impact. Regularly assessing these KPIs will provide insights into the effectiveness of your brand awareness strategies. #dandah #dandahdigital #brand #brandawarenesa