They say time heals all wounds. They're wrong.
On November 8th, 2014, I snapped this photo of Lilo, the cutest puggle there ever was 🐶.
It's been years since his passing, and the pain of missing him hasn't dulled. It's still too raw, making the thought of getting another dog feel impossible for my wife and me.
That day in 2014 wasn't just about Lilo. It was a celebration of our win with Freshpet, a remarkable pet food brand we've had the honor of working with now for over a decade at Digital Surgeons . Lilo's love for Freshpet was unmatched – although he wouldn't say no to sneaking leftovers from the kitchen table too.
This experience with Lilo and Freshpet taught me some invaluable lessons:
-Amazing relationships and memories can be found in the most unexpected places.
-The quality of what goes into your product is crucial.
-The power of a brand lies in its authenticity and values and that means actions, not words.
-I've even tried the dog food myself ( it’s not dog food, it's food food). This taught me how much the ingredients in your product matter, especially when doing this goes against conventional wisdom. (now it's the norm).
Working with clients who embody the right values and ethics, like Freshpet, fuels our dedication at DS tenfold. It's not just about business; it's about partnerships that share and uphold similar values.
For those lucky enough to still have a furry friend by your side, I highly recommend checking out Freshpet. And yes, the amazing team at DS is behind it.
Losing Lilo taught me more than I could have imagined, and my time being his dad continues to influence how I think and show up in the world.
Remember, the right relationships and the right products can make all the difference – in business and in life.
#DigitalSurgeons #Freshpet #BrandValues #PetLove #BusinessEthics
Sales Director | Esperto nell'identificare le esigenze dei clienti, specializzato nella creazione di soluzioni su misura e nello sviluppo di strategie vincenti per il business. Guido team commerciali verso il successo
4wSuch a great and interesting event. It has been a real pleasure supporting clevertech make it phygital!