Clay’s Post

🌐 Digital Web Catalog by Xana System transforms your website into an interactive digital catalog and takes your customer experience to the next level! 🌐 Say goodbye to traditional paper catalogs and welcome a new era of seamless product exploration. With the Digital Web Catalog, your product offerings are just a click away, always updated, and accessible in a visually appealing format that aligns perfectly with your brand identity. 💼 🎨 Customize Your Catalog: Create a unique style that reflects your brand identity and engages your customers. 🖌️ 📋 Flexible Organization: Organize your catalog your way, with multiple fields and values. Group products into catalogs or families for easy access. 📂 🛠️ Automated and Easy: No more manual updates! The catalog grows automatically, offering a user-friendly experience. 🤖 🚀 Drive Business Growth: Expand your B2B business with an integrated catalog that connects you with your customers effectively. 📈 🔍 SEO and Analytics: Boost your search engine rankings with automated SEO tagging. Gain valuable insights to make data-driven decisions. 🔍 💼 Private Content: Protect content exclusively for your sales team while offering exclusive content to attract new customers. 🔐 📊 Complete B2B Solution: Position your products in the market and explore new growth opportunities. Connect with Roomvo and other platforms seamlessly. 📈 Take your website to the next level with Digital Web Catalog by Xana System! 💻🚀 https://lnkd.in/deNDmQHA #DigitalWebCatalog #B2BBusiness #DigitalTransformation #Catalog #WebCatalog #XanaSystem

A simple formula you can use to write a website headline that converts. Zapier do a fantastic job on their homepage design. However, there is always a little room to improve the clarity and nail that above the fold messaging. Current headline: Scale success with automation. Seems a little vague and doesn't tell the customer anything about what the product actually does. Scale success could really be the benefit of any B2B service... Suggested headline: Build automated workflows without writing code. Why? it tells the customer what the product does, and handles the biggest objection in any customers mind " But...I don't know how to code" The winning headline formula: [what your product does] [answer to customer objection] Why does this work so well? By answering the biggest objection your customer has just before the primary call to action (button) means the barrier to take that action are significant reduced. How do you know what your customer objections are? They are the first 3 questions they ask during your sales pitch or proposal. However… apart from a shockingly vague headline the rest of Zapiers homepage is super good. Swipe to see Zapiers full homepage design and heuristic score. Homepage heuristics? I hear you think. We have created 12 heuristic's to analyse your homepage effectiveness. Zapier scores: 10/12. ✅ Clear headline that explains what your product does and what value it delivers ✅ Product positioning is included. (more apps than any other platform) ✅ Passes 3 second test (what is on offer, for who & what do i do next) ✅ A primary CTA that is clear and contextual. ✅ Design has visual hierarchy - Guiding users eye to core content ✅ Social proof included [review, testimonial] ✅ Used by brand/client credibility ❌ Visual of the product or elements of the product UI ✅ Website UI is considered and not cluttered ✅ Secondary CTA or lead magnet to gather customer data ❌ Single audience with targeted messaging ✅ Statistics used - Proof of claims with tangible evidence #website #marketing #SaaS #growth #tactics #Productmarketing #plg

What are Sales Letter Funnels? Sales Letter Funnels: A digital marketing strategy using automated buyer funnels to increase sales. Benefits: Increase cart value by encouraging additional purchases. Requirements: Deep understanding of marketing & transaction goals. UX testing for optimal user experience. Engaging funnel blueprints (details to come later). Structure (Upside-down pyramid): Top: Broad audience of new leads. Bottom: Converting leads into sales and building customer relationships. 3 Key Stages: 1.Sales Page & Order Form: Long-form sales letter to introduce your offer. 2.One-Time Offer (OTO): Upsell page with a limited-time offer (yes/no format). 3.Thank You Page & Offer Wall: Introduces additional products and services.pen_spark.

Effective product descriptions can have a huge impact on your online store's success. This week, why not take some time to review and improve your product descriptions with the following tips: 1. Clarity: Make sure your product descriptions are clear, concise, and easy to understand. 2. Use Persuasive Language: Incorporating persuasive language that speaks to your target audience can help explain how the product can solve a problem. 3. SEO Optimization: If you can optimize your product descriptions to improve search engine visibility, this can help your products appear in search results and attract more potential customers. 4. Storytelling: Tell a compelling story about each product by explaining how it benefits the customer, rather than just stating what it does. 5. High-Quality Images: Complement your product descriptions with high-quality images that show your product from a variety of angles. 6. Social Proof: If you can, include customer reviews, testimonials, or user-generated content in your product descriptions to help instill confidence in potential customers. By giving a little bit of time to refining your product descriptions, you can create a more engaging and informative shopping experience, leading to increased conversions and customer satisfaction. #ecommerce #ecommercetips #aerocommerce

Step into your customer's shoes and watch your landing page conversions soar. Our Managing Principal and CSO, Umang Modi, recently shared insights on this topic in a recent Newsweek article. #LandingPageSuccess #UserFirstApproach https://lnkd.in/eV5mFZFc

“Personalization is especially important for us as we offer a diverse proposition that can represent different things to different businesses. This makes Webeo incredibly useful, because where we can identify the customer category, we can put the content that interests them front and center and do away with the irrelevant information.” We absolutely love hearing how our clients feel about Webeo and this is just a snapshot of how important website personalization has become in Alfa systems Marketing strategy😍 If you want to see how powerful personalization can be, book a quick call today👉https://hubs.ly/Q0272DCg0

“Selling online will be simple,” they said. “Shopify makes it easy.” Yeah, no. If you’re selling something online that ISN’T cozy socks or trendy sweatshirts —  Chances are, the buying experience is a whole lot more ✨complex✨. 😎The upside: A more differentiated product. 😤The downside: It’s harder to get customers to checkout. To help customers get to checkout, we borrow selling strategies from the SaaS (software as a service) playbook. Why? Because SaaS tends to be pretty complex, too. Those buyer journeys are long. Prospects have complicated needs and wants. TOOLS IN THE SAAS PLAYBOOK (That are often missing from simple ecomm!) 🧠 Empathy: Get inside your buyers' frame of mind – more than just "see it, like it, buy it." 📘 Education: Support the complexity of the product by teaching your customers. 🌱 Nurturing: Play the long game with your customers. They need time to think. So what do these more complex buyer journeys actually look like? Talking about that in my next post – stick around. _____ About us: I'm Rivkie, creative director at Motif Studio, a brand web agency where we create smart solutions for complex businesses. Reach out on our website (www.motif.studio) or at [email protected]. #ecommerce #complexecommerce #customecommerce #marketing

Step into your customer's shoes and watch your landing page conversions soar. Our Managing Principal and CSO, Umang Modi, recently shared insights on this topic in a recent Newsweek article. #LandingPageSuccess #UserFirstApproach https://lnkd.in/eV5mFZFc

A website isn’t a static billboard—it’s a selling tool that should be responsive to customer needs. Incremental #websiteupdates offer greater speed, sustainability, and CMO satisfaction than a total #redesign.