"Good-bye ABM, hello... clAyBM!?" 😮 😳 Good one, Daniel! Love the half unicorn too :D
Good-bye ABM, hello... clAyBM!? The hottest GTM tool just became a half-unicorn with their $46M series B round. Here's how it's changing GTM 👇 The depth of top-funnel account research and personalization you do for proper 1:1 ABM... is now possible at scale with Clay. In other words: Clay enables you to execute 1:1-depth (highly personalized) ABM plays on a 1:many scale. Why, what's it do? Lemme show you through the example of one of our automated outbound emails: ---- Hey Sue, Noticed someone from ACME signed up for an on-demand GTM Essentials Course with Klear (that's us). I figured it's either because • Jessica and Tom are hiring for sales and marketing roles • you're looking to take ACME's platform to private hospitals ...so you're probably looking for ways to raise your team's account-based marketing game. Wanted to let you know that you can access other key resources in our library free, that can help you accelerate. You've got some lofty and "fun" goals; making ACME synonymous with chatbots in healthcare is going to be one heck of a ride. You need not just a lot of help, but the right resources. Let me know if you'd like me to send you access to the GTM Essentials Course that your teammates are already learning from ....as well as a Revenue tool, that will help you see if your growth programs are on track. Bye, Dan Renyi, Klear B2B ps.: Is Mo's Restaurant near your HQ still as good as they say? Asking bc with the right help, you're looking at some serious celebration a few months down the line. :) pps.: As you're coming up on 2 years with ACME: congrats on the anniversary. ppps.: Gotta be frank with you: neither I nor any other human wrote this email; it's all AI... Automation like this is part of what we teach and help clients build. ----- now back to our show ----- Can you appreciate the amount of research that goes into creating an email like this for just ONE company? For starters, what we did is: 1. look up marketers and sales peeps above manager level at given company and get their email addresses from one of multiple data sources 2. look up marketing and sales leaders' names 3. scrape company's - website, - linkedin page, - annual reports, - interviews w/ execs to extract company-relevant information, hiring info for the personalized parts 4. put all that scraped info in the appropriate format 5. search google for restaurants within 2mi of company's HQ and pick one with a rating above 4* 6. lookup recipient's linkedin profile and extract relevant info We're talking 1 hour-ish per account, possibly more. To create emails like this in 2 seconds for $0.02, you need Clay. (generous free trial w/ lotsa credits) 💥 For the above email, you need our template with all prompts, which I'm happy to share. Just: 1. send me a connection request 2. like this post 3. comment something... like "clAyBM" Big up for Clay and to next-level personalized, buyer-centric GTM.
Dhruv Malik
6d
This is good stuff
I really need a job opportunity to work with you
Babatunde T.
2h
clAyBM
🙏 for the share (and the tool), guys! Long live #clAyBM :)
Cody Carnes
6d
What a post.
Om Rathod
6d
Good insights!
Just wanted to say congrats! Great 🥳
“clAyBM”
GTM Sales and Operations Leader
6dI have been preaching and teaching personalization for years. I even bring it up in interviews to ensure every hire is clear on what I mean by it and the importance I place on it. That said, let's fast forward a few years. Everyone has clay and a dozen other complimentary apps. Half to all of every sequence for marketing, SDRs and AEs and AMs and CSMs are running this semi-auto to full-auto stack. Let's play devils advocate... As a seller who is also often a buyer (10's of millions on SaaS in my career) I just know I will be receiving 100's of "personalized" emails every week. All of a sudden what was a competitive advantage used to differentiate yourself to a prospect, is just more of the same. I wonder if we will get to a point where minimalistic emails will out perform personalized ones. Also, since a lot of the personalization out there is scraping social and other info people posted online, I do think whatever happens longer-term that personalization will need to shift away from "GO wild cats" or whatever college they went to 20 years ago, and more specific to actual personas - what ML/AI knows is hot topics and burning issues for specific roles - rather than knowing someone likes hockey or owns horses. Thoughts?