Clay reposted this
Twain 🤝 Clay Zero prompting messages 🤝 personalized outbound at scale. Clay is every GTM team's favorite playground. It is incredibly powerful. Personalized, relevant campaigns at scale. Do the work and Clay rewards you with MAD creativity. We recently learned that there are a lot of teams using both, Clay and Twain. In two steps, but not together. Our communities constantly mention both tools when they share their workflows. Neither we nor Clay's team realized how the community slowly but surely planted a seed. A few weeks ago Alex messaged me: “Mo, You need to integrate with Clay” Even though we knew our communities overlap, we needed more confidence to commit to this. As a small startup every feature we built has to be incredibly relevant. It needs to add a huge value to our users, TODAY. So I asked Alex: “What problem will it solve today?” His answer: “Just imagine this. Twain writes high quality messages without needing any prompt. But it only writes one message at a time. With Clay, I can use AI to personalize messages at scale but it needs complex prompts to get something that sounds as good as Twain generated messages. Not everyone wants to put in the effort. If Twain integrates with Clay, I would get the best of both. Highest quality messages at scale without any prompting.” We say no to 99.99% of ideas. To this, we said hell yeah. So I met Kareem and the Claymaker gang in NY. We got to work and fast forward to today we’re all incredibly excited to share this partnership with you. Twain now integrates with Clay to make two steps in your GTM flow, one. To remove ANY prompting from your message generation. Simply link your enriched columns and hit run. PS: Will link a few demos below 👇 (Mark's hook is absolute fire)
This is pure gold. Incredible job by the entire team. Now if you could provide all of this in German, you could pretty much take the entire DACH market by storm, since you are competing exclusively with non-functional gibberish solutions. I'm sure I'm not the only one who would be willing to pay 4 digits per month for this. 💸
This is going to be an insane collaboration! Excited for both of you.
Such a great way to step up AI written messaging - have used Twain personally and the results are SOOOO much more refined - adding Clay's data into the mix and we've got content that's gold
Wow this Alex guy really was on to something 👀
cooooool man
Founder & CEO @Twain
2whttps://www.linkedin.com/posts/matthewrichardputnam_hello-clay-users-outbound-just-got-activity-7216774643372740610-u_yF?utm_source=share&utm_medium=member_desktop