Civitatis’ Post

China is undergoing historic cultural shifts, and the people who aim to successfully engage with its 900 million e-commerce consumers are scrambling to stay ahead of their fast-changing preferences. Tradition no longer shapes the itinerary; online #influencers do. The #digitalwanderer from China craves experiences that are not just unique but also reflect a deeper connection with the destination's essence. Read the article from Subramania Bhatt, CEO of China Trading Desk, on #PhocusWire: https://bit.ly/3RvZlqT #travelnews #travelindustrynews #travelindustry

CNBC says the ‘dupe’ trend is the secret to affordable travel in 2024. As travel enthusiasts seek alternatives to busy and costly destinations, the rise of “dupes” is reshaping how we explore the world. Gen Z and millennial influencers have championed this trend, finding budget-friendly alternatives to well-known hotspots. Read more in the article below! https://lnkd.in/gB4ZCzff

Is your business tapping into the power of TikTok to connect with Gen Z? This month, we've been exploring why it should be! Social media can offer transformative potential as a marketing tool for small businesses - and with 40% of Gen Z recently admitting they've booked trips off the back of TikTok content, it's not hard to understand why. The channel offers a wide range of opportunities for businesses to tap into a typically hard-to-reach audience whilst driving bookings in a competitive market - and here's a few examples: ✅ TikTok has become a valuable brand awareness tool for Adrenaline, with a recent campaign delivering 2 million views and 70,000 clicks to the website ✅ Oz Jet Boating garnered over 2.6 million views for its sing-a-long 'Swiftie Spins' experiences, contributing to increased sales of over $25,000 ✅ Meanwhile URBNSURF has seen a direct link between online growth and business expansion. Want to find out more? Read a full article in Travel Weekly here: https://lnkd.in/gdCpZDAv #GenZ #TikTok #TourismIndustry

TikTok's future might be unclear, but what is clear is that Gen-Z and Millennials use it a lot to plan their travels. Something to keep in mind if you're in travel and are trying to market to this group. Is TikTok part of your brand's social media strategy? https://lnkd.in/eg7vceC4

Explore how celebrities and influencers shape luxury travel trends through social media, highlighting key destinations, accommodations, and experiences: https://lnkd.in/drUndiH4

It's very sad that people are now travelling to take photos of where they are to share on line rather than actually just enjoying the experience: "Travelling has become a race to look good online. With selfies and social media, tourists are now indulging the fantasy of being influencers''. And let's get one thing straight, just having followers does not make you an influencer, having engaged followers that comment does, so these people who take photos of themselves in interesting and visually impactful places and then share these on social media expecting to be paid loads of money to become influencers when they have zero engagement are deluded: "Around 75 percent of people in a recent American Express survey said they had been inspired to visit somewhere by social media. Some tourists may be prompted to choose a destination by seeing a backdrop that is popular on social media or on television, in order to create a high-status photo. The expansion of social media and ubiquity of smartphone cameras has had a major impact on tourists’ behaviour. This has also led to what’s been called a selfie “tourist gaze”, creating photos where the traveller is at the forefront of images rather than the destination. Increasingly, tourists now go somewhere to be spotted – to be observed by others both online and in person at these destinations." And I agree with this commentator's depressing analysis, "research points to a growth in narcissism in society and connects this with what tourists desire from travel and how they act when travelling. This may be reflected in increased sense of entitlement and exhibitionism by tourists who aim to take photos in more difficult to reach locations or off-limit areas, for instance." And let's be frank here, the vast majority of people doing this are Millennials and Gen Z not baby boomers or Gen X. What do you think? Is travelling now all about taking photos and sharing on social media and not enjoying the actual experience of the place that you're visiting? If you don’t have the time to do this yourself my team and I would love to help you make you an genuineinfluencer on LinkedIn, details here: https://buff.ly/3IQjykd #linkedin #rockstar #mohawk #founder #entrepreneur #personalbranding #blackmarketing #linkedinmarketing https://buff.ly/4aPJkEa

Top 10 Most overrated tourists cities in the world. It is essential to be realistic when choosing a travel destination, as everything has flaws and personal preferences vary. Don’t be swayed by influencers or advertising. A recent study found the top 10 most overrated tourist cities based on negative TripAdvisor or reviews. Read more here:- https://lnkd.in/eHiUdiW2

Two travel marketing trends that are bigger than ever 👉 Influencers & Taylor Swift (yes, really!) WARC suggests major media moments and experiences should be at the forefront of tourism: ⭐ The travel boom to the Amalfi Coast showed us that influencers' impact is unmatched, and brands still have more potential. ⭐ Fan communities, like Taylor Swift's, redefined travel in 2023. Skift has a great take diving into Taylor's economic impact on key players in travel. We know that experience is everything. That starts with marketers who harness modern communication channels and are a part of real-time trends. 👏 #DigitalMarketing #InfluencerMarketing #Travel