Civica India’s Post

When did casually using casteist slurs within the analysis of brand identities become okay? And why is it that none of the brand representatives being interviewed saw through the insensitivity of this - let alone calling associations with casteist slurs "negative PR"? This is exactly why people have been pointing out the importance of having better, more diverse representation within our advertisement agencies and newsrooms. The bare minimum that senior editors can be expected to do is have a better understanding of how layered language is - and a simple recognition of it, followed by appropriating it, is just not okay. afaqs! , do better. #marketing #advertisement #inclusivity #editorials

"But how do we elevate brand experiences?" is what they would always wonder... Mandaala solves just that. From branded merchandise and personalised onboarding kits to rewards, recognition, and milestone celebrations, we believe that branding begins with your team. Contact us today! #corporatebranding #Employeeexperience #Mandaala

#aahar2024 got 1600 Exhibitors and lakhs of visitors. Why we exhibit or visit Expo? Network See new trends Generate connections Generate leads for purchase & sell more Showcase our brand and new products What is organisers role ? Why they collect money ? What they deliver in return ? Are they delivering value for money & time they take from every exhibitor and visitor ? Is it taking my country to next level ? Is it creating benchmark higher ? Can we do certain things better ? Can we set some new trends ? Do we have learnings from other international expo ? Like Gulfood - The World’s Largest, Most Trusted F&B Sourcing Event Is 5 days good enough to visit Aahar ? Is it better if we get the exhibitor details in advance with what they are upto , not just names ? Is it better to use Ai and digital technology to create best experience for every stakeholder ? Can we do something more , something better to best . #bharatmandapam is best location Weather is pleasant Can we make experience pleasant by ensuring every visitor get relevant visitors ? I have few thoughts which I will pencil down in my next article , wish to know what is your views and I should be talking about from #Farm2Factory2Fork solution point of view. Being exhibitors in the expo, feel free to suggest in comment box Nitin Puri Anik Jain McCain Foods ITC Limited Bikaji Foods International Ltd. - India Haldiram Snacks Pvt.Ltd. Yes VCS INDIA PVT LTD uEngage Zele Foods International MEC3 Nestlé Pagariya Foods Dabur India Limited Patanjali Foods - Ruchi Soya PMV Group ACI Godrej Agrovet Private Limited Desai Foods Pvt Ltd - Mother's Recipe Zomato Kohinoor Foods Limited Damodar Mall

#TimesNowSummit2024 | Get ready to be inspired by Jean Touboul, CEO of Pernod Ricard India, at the Times Now Summit as he shares his vision for sustainable growth in the beverage industry and the role of innovation in driving India's unstoppable spirit. Dream Sports Pernod Ricard India Maruti Suzuki India Limited #TNSUMMIT2024 #TimesNow

Makar Sankranti holds great significance as a harvest festival across India, including coffee farmers. Every year this time, our team travels to the farms for two reasons : to meet the farmers and their families, join in their festivities and to procure freshly harvested beans. Even now, our team headed by our founder, Nishant is in Chikmagalur to visit more estates, handpick some of India’s best beans and, to soak up a full week of pure coffee-love by meeting more coffee enthusiasts, exploring untapped new crops and tasting exciting flavour profiles. Keep an eye on our page to catch all our experiences at the farms! The festival of Makar Sankranti honors the hard work of farmers who eagerly anticipate the rewards of their labor. What makes Sankranti interesting is how it stands as a testimony to India’s diversity. No two regions have the same style of celebrating the same festival. For example, numeours beautiful kites take over the skies in regions of Rajasthan and Gujarat — In fact, the whole world comes down to witness the spectacle of the Kite festival. Punjab celebrates Lohri, it is Pongal down south, Bihu in the east and so on and so forth. The one thing common amidst such great diversity is, however, the love for food. The traditional food customs followed far and wide seem to be the one uniting factor, thereby, proving yet again how different we are and yet we are all the same. #makarsakranti #festivals #festivalsofindia #indianfestivals #coffeeculture #roastery #roasterycoffee #roasterycoffeehouse #coffeefarmers #coffeefarms #chikmagalur

Permix Showcases Innovation at Anuga India Permix, aleading manufacturer of industrial mixers, made a significant impact at the recent Anuga India show. Known as one of the premier events in the food and beverage industry, Anuga India serves as a crucial platform for companies to display their latest products and innovations. Representing Permix at the show were Anant Wagh and the CEO, Arie Srugo. Their presence underscored the company's commitment to excellence and innovation in the industry. Permix's advanced mixing solutions attracted considerable attention from attendees, further solidifying their reputation as a key player in the market. The event provided an excellent opportunity for Permix to connect with industry leaders, explore new market opportunities, and showcase their cutting-edge technology toa broader audience Come see the PerMix difference #PermixInnovatio #AnugaIndia #FoodTech #IndustrialMixers #InnovationInMixing #PermixAtAnuga #CuttingEdgeTech #FoodAndBeverage #IndustryLeader #MarketOpportunities #MixingSolutions #PermixDifferenc

From metros to far-flung villages. The power of branding. Coca-Cola has a colorful history in India. They entered India in 1950 and pulled out in 1977. They were asked to reveal their secret formula. Which they did not want to do. So they withdrew. Coca-Cola re-entered India in 1993. And stayed. Today, Coca-Cola has massive presence in India. With 54 plants and 11 bottling plants. India is their 5th largest market. From New Delhi to tiny villages deep inside India. No matter where you go, red Coca-Cola signs prevail. This is the tremendous power of branding. Few brands have this depth of reach. A strong brand is memorable. Are there any other brands with this depth of reach? Globally, that is. I took this photo of a Coca-Cola logo in a small village about 120 miles outside of New Delhi 15 years ago. #cocacola #branding #marketing (Photo courtesy of Rajeev Ratra.)

Getting the Bond between the products and marketers more Premium. Be it mamaearth Nutriburst or many others. 007 FSU gives you that extra premium feel to your product at retail space. We at Amitoje India keep innovating to deliver a solution like this. #innovation #retailbranding #premiumlook

Last night after a walk, I visited a side stall for my daily nicotine fix, I was near a village in Sawai Madhopur, and I wanted the normal Marlboro Advance, or the big one these days as the company has started offering the small ones as well. Well, I did not get the big one as the shopkeeper told me the big ones are not demanded by village side people. However, I thought it might have been due to price. What baffled me was that the same small stall was selling Red Bull and Predator. The difference between the price range of the product sold by the stall was quite surprising. The last highest product in regards to price was at Rs10 followed by Predator being sold at Rs 50 and Red Bull at Rs125. I had seen the consumption of these drinks near the town but it was unexpected for me to see this in the rural side. The next morning, I enquired with a shop owner of a bigger shop regarding the demand for energy drinks. He told me that his distributors claim that the demand for such energy drinks is higher in Sawai Madhopur as compared to demand in Jaipur or other bigger cities of Rajasthan. The beginning of this trend according to him was when Mohammad Azharuddin the former captain of the Indian national cricket team, contested the election from the Tonk-Sawai Madhopur constituency in 2014. He demanded Red Bull during his campaign and his whole stay in the region. To meet his demands Red Bull was brought from Kota. The people who campaigned with him continued to consume Red Bull after the election as well. Later the demand was boosted in the 2019 state and central elections as well. The energy drinks were in huge demand during the campaigning. The growth of Sting to become the fastest-growing beverage in India is also evidence of how the demand for energy drinks is growing in India.  Four years later, high school students can be seen consuming Predator and Red Bull even in the chilly mornings of Rajasthan. From what I have seen students and young people are consuming these energy drinks more than classic Coca-Cola or Pepsi. No matter what the future holds, energy drinks of all prices can increase in future, and can also influence the re-entry of Mukesh Ambani-backed Campa Cola. The following summer will shed light on the forerunner in the cold drinks and energy drinks race in India.  #cocacola #redbull #pepsi #energydrinks #contentwriting #creativewriting