City Wide Facility Solutions -Portland’s Post

If you're looking for some light-hearted and festive fun in the run up to Christmas then pop along to the Herd Consulting virtual Christmas party! 🎄 Full details and a link to register for this free event on Friday 15th December, 12:00-13:00 GMT, are below? 👇 I look forward to seeing you there 🎅 #businessanalysis

Last month we posted about how we were able to miraculously shoot 41 Shots on set for Root Beer Club to get 4 Separate Commercials created for their new Root Beer Float Shop called, FLOAT. Here's 1 of the 4 videos that we created from that footage. Let me know what you think. :) Reach out to us at Buck Wild Media if you'd like to work with us. #RootBeerClub #VideoMarketing #VideoMarketing #AdvertisingAgency #DigitalMarketing #BuckWildMedia

So y'all may be dreaming about your July 4th burger, but Julie Shaffer, FSMPS, CPSM is thinking about the food at next week's CreativePro Week in DC. Watch below to hear one of her favorite parts of this event!

Recently, I have become captivated by the drama series “The Bear”, and it is not just because of the plot’s focus on food and restaurant routines. What draws me in is how it portrays everyone grappling with their own issues, and how they gradually transform into better version of themselves. It has been a reflection for me on the importance of #selfrespect, and how to channel #stress into #passion, both on a personal and professional level. My person favorite episode so far has been S2:E7. What about you? #selfimprovement #careerdevelopment #personalgrowth #hospitalityindustry

Can we talk about that Burger King jingle real quick? My son loves it. Dances every time it comes on. The other day his buddy is over watching football, and he starts dancing, too. A friend starts singing it in the backyard later that day. What the hell is happening? Unrelated questions for you: As a writer, creating an earworm of a jingle has always been a goal. So, yes, I’m jealous. Who wrote this thing? I don’t know a single kid that asks to get Burger King over McDonald’s or Wendy’s. In fact, I don’t think my son has EVER had BK. Does that matter? Who IS eating Burger King? What do they think of this jingle? I dunno. This whole marketing strategy has me confounded, and impressed at the same time. #branding #advertising #jingles https://lnkd.in/dxXTYkYd

As a conversation starter and viral social media moment this campaign definitely did its job. However I think the conversation that I found most insightful under Snoop’s post were the hundreds of fans/followers sharing their experience with marijuana dependency and how happy they were to finally have an ally in someone that understands their experience. Or so they thought. Marijuana dependence is a real thing that for whatever reason has become taboo to discuss. Even though Snoops post didn’t provide a commentary on marijuana dependency it certainly opened the floor for many to feel safe in expressing their history of abuse, addiction, share personal anecdotes about battling dependency, and the impact it had/has on their lives. Many fans celebrated and congratulated Snoop for taking a step forward and being vulnerable enough to walk away or take a break in exchange for things more near and dear to him. Moving past something that has not only brought him notoriety but seemingly attaches itself to his success and his image as a cultural icon… But of course this was just an Ad. One that leveraged shock value and a headline to drive discussion. Sometimes that’s okay. Sometimes it isn’t. And sometimes we have to be more sensitive. Partnering Snoop with a smokeless firepit seems like a brief that would get any creative excited so I’m sure there will be great work to come out of this. As creatives we’re not perfect. However it is my belief that we have a responsibility to create work that aims to produce some sort of constructive outcome, not only for the brand but the audience as well 🙏🏿 #BlackInAdvertising #SnoopDogg

Here's an incredible marketing results story for you! The Martin Team nailed a new ad campaign by tapping into something everyone knows about Snoop Dogg: his love for cannabis. The ad announced he would be going smokeless, which seemed completely out of character. He pulled us through the ad with an engaging conversation and built up the crowd for a big reveal about a new line of cannabis gummies or something related. As the ad finished, the camera panned to Snoop sitting around a smokeless firepit. The entire ad promoted Solo Stove, and it caught everyone off guard. What's cool is that this proves you don't always need to rely on shock value stats (which are inherently negative) to make a marketing impact. Kudos to the creative geniuses behind this campaign! And here's the cherry on top—they backed up their success with some solid stats. Solo Stove's stock shot up by 13% in just one day. If this doesn't emphasize the power of impactful marketing, I'm not sure what will!

Crisis to Career

Businesses should think about things they need to talk about again and again during the sales or onboarding process, and then consider how putting that on video can help to save costs and make things more consistent and polished. The Sugarman Of Vermont, LLC needed a video to tell their story (and the broader story of maple) to restaurants and sales teams around the country. Video to the rescue! #commercialvideo #videography #businessvideo #vermontstories #vermontbusiness

Fun Friday Poll: What's your dream home feature? Is it A) A big backyard for those summer BBQs, B) A gourmet kitchen for your culinary adventures, or C) A home theater for movie nights? Cast your vote and let us know what makes a house a dream home for you. Don't forget to share this poll with friends and family to see what they think too! #DreamHomeFeatures #FunFriday #PollTime #HomePreferences #NAREB #VoteNow