CITY Furniture’s Post

I still remember my 1st time running an expo show with my partner and co-founder, Sean. That was back in 2012, and we naively took up 2 booths, without prior knowledge, experience or even the awareness of how much work it was to run a 4-day event from morning to night. We did it, just the 2 of us, and I remember set up day took us all the way to about 1am. We had a little cash box for all cash payments and the entire booth's decor was done by us, with dollhouses, plush toys, floral pots and photo frames from our home. There were no leading up advertisements or shoutouts to our event. Thinking back, were we just expecting organic traffic to get our sales? LOL. But you know what? With zero spent in marketing, and only RM20,000 spent on booth rental set up cost, we had RM50,000 in gross sales during those 4 days, with a 90% gross margin. Yes, those were the days when the discount culture on ecommerce was not as prevalent. With only RM50,000 in gross sales, we actually had a huge net margin of RM25,000 in just 4 days. Not bad eh, considering there was zero marketing spend. It has been 11 years since that day. Today, it is no longer just the 2 of us handling our events. We are truly blessed to have an amazing team who helps run all our Applecrumby® events seamlessly. Seeing the booth today in exactly the same spot it stood 11 years ago, it is surreal the journey we have been through, one that we never thought would lead to where we are today, through all its bumpy ups and downs. Would we do it all over again? With how we are, we probably would have. Sean and I generally do not overanalyse things and we execute to keep things going. Sometimes we fall, but even our darkest times failed to knock us over completely. So yeah, with no crystal ball in hand, we would do it all over again.

🚨 Attention Exhibitors! 🚨 Get ready to impress the judges on Wednesday, May 22, 2024! Score some major points for your amazing stall with these tips: 🛠️ **Optimize Your Market Stall for Success** 🛠️ 🌿 Align your stalls with the theme: "Sustainable Innovation: Building a Greener Tomorrow." Design to impress and showcase your commitment to sustainability. ✨ **Design Tips:** - Make your stall eye-catching and easy for customers to navigate. - Avoid clutter – keep items clearly visible and well-balanced. - Regular stallholder? Mix up your display to keep things fresh and engaging. - Ensure your label name is visible throughout your stall with signage or labels. 📸 **Engage Customers:** - Share the process of how your product is made with images or references. - Offer unique incentives for new customers, like special discounts or complimentary items. Get ready to shine and make a lasting impression! 🌟 #NorthernTradeFair2024 #ExhibitorTips #SustainableInnovation #MarketStallSuccess #EngageAndImpress

What is one of the hottest attention-grabbing items right now? For better or worse, it’s the Cybertruck. When people see one on the road, they snap a photo. 📸 When the truck is in the local mall’s store, people stand in line to snap a selfie. 🤳 As you build out your 2024 demand generation strategy, how are you harnessing interest in adjacent categories to raise awareness of your company, your brand, and your product? Imagine if your exhibit space offered visitors the opportunity to snap a photo with the Cybertruck, or capture a selfie from behind the wheel? What would the Cybertruck look like in a custom wrap designed with your brand’s color scheme? 🤩 Does your events team know what’s needed to secure a truck, design and install the wrap, and coordinate venue logistics to permit the vehicle in the exhibit space? Tactics and planning around ideas like this are where I’d be focusing my team’s resources and efforts in 2024 to be sure our brand and product stands out and generates buzz and attention for our products.

The sun is out which means cooler bag season is here!!☀️ Urban Peak offers high-quality cooler bags in many styles and sizes! Perfect for tradeshow giveaways, gifts for clients or incentives for employees!😎 Check out our selection of Urban Peak coolers on our site or send us an email! 📧[email protected] #BrandItPrintandPromo #branding #promo #brandadvertising #promotionalproducts #advertising #business #custom #branddesign

Looking to captivate and engage your customers like never before? Look no further than SUNTUNE's cutting-edge outdoor retail signage displays. With our state-of-the-art technology, your brand message will come to life in vivid detail, even in the harshest outdoor conditions. Whether you need to showcase promotions, advertise new products, or simply create a lasting impression, our outdoor digital signage solutions have you covered. Don't let your competitors steal the limelight – click here to discover how SUNTUNE can elevate your business to new heights of success. #OutdoorDigitalSignage #CaptivatingCustomers #attractionsignage #exteriorsignage

How to launch your product in style ✅ Step 1: get in touch with us ([email protected]) ✅ Step 2: Let us create an eye-catching, stylish building ✅ Step 3: Take it on tour, showcasing your product across the country or Throw a dinner party celebrating the latest addition to your product range Either way, it starts with a conversation! #ExhibitionStands #EventStands #ExperientialMarketing

What's the best way to make it easy for attendees to find your booth on the trade show floor in a hall of hundreds of other exhibitors? By flying a eye grabbing, digestible, and clear hanging sign of course! But not all hanging signs are created equal.... You can go as simple as some pipe and drape to help attendees identify your location on the floor. Or you can go as intense as channel lit messaging, layering and height changes, and adding moving pieces/motors. It all depends on budget, branding, and what works best for each individual exhibitor! Looking for some inspiration on how to level up your presence in the air? Well EDE's got you covered! Check out their new blog "Putting Your Hanging Sign to Work For You" (link in comments). What's the coolest hanging sign you have ever seen? #eventprofs #tradeshows #rigging #marketing

What makes our LED Lightbox Displays a go-to for any tradeshow booth? It's their versatility—the ability to seamlessly integrate into any booth design and enhance the visual appeal of any space. Whether it's a sleek and modern exhibit or a cozy and inviting setup, LED Lightbox Displays effortlessly elevate the ambiance and draw visitors in like moths to a flame. 🦋🔥 But it's not just about aesthetics—it's about storytelling. With LED Lightbox Displays, brands have a powerful canvas to convey their message in a way that's both visually stunning and emotionally compelling. From showcasing new product launches to highlighting brand values and missions, these displays bring brand stories to life in vibrant colors, like the one we did for Waveguide Communications. And let's not forget about convenience. Setting up a booth can be daunting, but LED Lightbox Displays make it easy. With seamless installation and maintenance, brands can focus on what truly matters—engaging with their audience and making meaningful connections. So, the next time you plan your booth setup, consider the magic of LED Lightbox Displays from Everything Tradeshows. Illuminate your brand story, captivate your audience, and shine bright in a sea of competition. After all, in a world where attention is currency, it pays to stand out. #BrandStorytelling #TradeShowMagic #VisualImpact #tradeshows #standout