CIP Center for Intellectual Property’s Post

We've collaborated with many tech companies that have amazing, game-changing solutions. However, we observed that they all faced similar challenges in selling their innovations, no matter who did the marketing (themselves, a new person they hired, or an outside company). Here's why tech companies, especially those in B2B, often struggle with marketing: ⛔ Tech companies often get stuck using confusing tech words that only other tech people understand. This technical jargon makes it hard for potential customers to know what their product actually does. When you speak a language your customers don't understand, they can't get interested and are less likely to care about what you're selling. ⛔ Customers don't care about all the technical stuff. They just want to know how this product will solve their problems and make their lives better. Just listing features makes it hard for customers to see the real value of what you're offering, so they might pick a different option. ⛔ Their marketing materials and salespeople just talk about how great the technology is, instead of explaining how it can fix the customer's specific issues. This can be a turn-off for potential customers, who want to know how your product will make their lives easier, not just how cool it is. Marketing for tech needs to bridge the gap between complex tech and real people. It's about teaching potential customers how this tech solves their problems and makes their lives better. To do that, you need a marketer who understands both the tech and the customer's world. They can then translate all the cool features into clear messages that resonate with potential buyers. Learn more about our expertise in B2B technology marketing and the results we've achieved for our clients. Check here 👉 https://hubs.ly/Q02Dp4qs0 #Marketing #B2BTech

Generating hot leads is an important process in marketing, and its goal is to obtain interesting inquiries that can direct us to potential customers. Although there are a variety of means to generate leads, there are common challenges in the various processes that make it difficult for lead generation to turn into actual sales. Here are some of the main challenges in dealing with lead management: 1) The quality of the leads: one of the biggest challenges is to ensure a high quality of the leads. Bad or unsuitable leads can flow in large quantities, but will not help build strong deals 2) Time management: The processes of selling and tracking leads can require a lot of time and resources. The possibility that the leaders will lack a sense of urgency or a sense of pressure that will cause progress to the next stages with great speed, 3) Loss of action when moving between departments: it is necessary to make sure that information and leads are transferred between departments in an efficient manner and that cooperation between the different teams is carried out

Marketing and R&D are undoubtedly essential for any technology company. But when do problems arise? Communication breakdown between these departments is often the culprit. I believe there are several indicative signals that should raise concerns for any CEO: ☝ When it comes to R&D... 1. Proposing projects based solely on their own skills and capabilities, reflecting subjective experiences or the developer's motivation rather than the company's customer needs. 2. Mentioning "market potential" in project documents for future development without clear references to market analysis data. 3. Believing that marketing is merely advertising and following the principle of "marketing should sell what they are given". Showing no interest in involving marketing in pre-development consultations or market analysis, citing the belief that marketing specialist lacks technical or engineering knowledge. ☝ When it comes to Marketing... 1. Having no idea about future development plans and being caught off guard by project proposals. 2. Failing to develop functional specifications before R&D projects commence: What are the product's objectives? What is the target cost? How will product usage evolve in the future? How do customer priorities change? 3. Planning innovation rollout without considering technical and manufacturing justifications. 4. Presenting sales forecasts for innovations without factoring in margins or preliminary development and production costs. 5. Ignoring patent protection strategies for developments. 6. Overlooking potential competitors' strategies in proposals for competitive differentiation. How to "bridge" marketing and R&D depends on various managerial factors and the presence of a horizontal or vertical management system within the company. This topic is not suitable for a single business article. However, one thing is certain: management cannot ignore this process. Only then can you avoid wasting time, effort, and money on developments that may not be needed by your customers. #marketingconsultant #researchanddevelopment #tech

How do you choose the right technology solution that will empower your team, but at the same time, consider shrinking budgets? In the quest for the perfect marketing technology tool, it's easy to get blindsided by budget constraints. However, true progress lies in enabling our teams through empathetic tool selection. A tool that resonates with our team's workflow and enhances their capabilities not only boosts morale but also fosters innovation. It's about understanding their daily challenges and providing solutions that feel like a natural extension of their skillset. Here's what my team prioritizes when evaluating solutions: -Does this tool alleviate pressure points? -Does it integrate seamlessly into our existing ecosystem? -Is it something the team is excited to use? Will the process we build on it for them make their day? Remember, the value of a tool is not measured by its cost, but by its ability to empower your team to excel in what they do best. What are some other things that MOPs can understand to pick the best tools and processes for the job? 🙂

Strategy Session with fedoriv®™marketing㋛innovation My first strategy session at Fedoriv Group. I’m incredibly grateful for this experience, for the opportunity to be among unbelievable talented and creative people. Briefly about the main things, maybe someone will get some insights as well: - Brands drive business - Long term game with long term people - Build the systems but don’t forget to add a bit of creativity - Pause yourself..sometimes it's worth doing a good homework! and instead of crazy Growth, choose a strategy of Focus on stability and efficiency - Internal Growth - can be key to success story - There is no magic document that will solve all your issues - Power is not given, power is taken. Do not wait for a promotion, take the initiative and act pro-actively As for Values.. They are your filter! It's great if you use this filter for all your actions. I will not go deeply to the values of Fedoriv Group, but I can underline the most important thing: If Excellence is among your values, then there are no small things, everything must be done in a great way! Even a letter to a client, a document, any simple show around of your location - it should be pure magic and it should impress! P.S. 📍In KOOPERATIV Working Space the level of Excellence & Customer Care is at the high level, however 100% there is something to improve and make better. ~with 🤍 and care~

We create promotional materials that are innovative, informative, that will pique the prospect’s interest, and lead to an active, successful follow up and ultimate sale.Our Better Way program provides opportunities for you to win new business, increase your profitability, and add new value to your company and its stock.We are very aware that the business and technology environment is becoming more complex. We have seen the rise of artificial intelligence, the use of robots and chatbots, and accepted the growing importance of transparency throughout the marketing process. Click on the link to keep reading.

MANAGEMENT FROM HEART "GEMBA" FOR MARKETING SUCCESS... "Products and product upgrades can only be conceptualised at the Customers location..." In the realm of business, the Japanese concept of Gemba, meaning the "actual place" where value is created, takes center stage. When it comes to marketing and product development, this translates into the Customer's premises as the true Gemba. While many products stem from office-based assumptions, the key to innovation lies in stepping into the customer's world. Sometimes it may be acceptable for a product copied from the available products in the market but to create a unique selling proposition (USP) for your product it is again important to go to the Customer's premises. Furthermore, the journey doesn't end with market entry; continuous observation of the product's at Customers location is vital for ongoing enhancements, ensuring it evolves in harmony with "Comfort to the Customers. This will be more cost-effective and near perfect compared to the assumptions based trial-and-error method. Let us build great Organizations. AB-MFH (#managementfromheart) "This is the responsibility and accountability of the Entrepreneurs and cannot be delegated..."

The TAG team had the pleasure of attending #BioMedevice this week, and it was an incredible experience! It was fantastic to see old friends, catch up, and reminisce about past collaborations. Equally as exciting was the opportunity to forge new relationships with brilliant minds in the #medtech industry. To all whom we had the privilege of meeting at BioMedevice, we're thrilled to have connected with you. Your passion and dedication to advancing healthcare through technology are truly inspiring. At The Aebli Group, we specialize in helping medtech startups and companies, such as yours, achieve their marketing goals. Whether it's creating a compelling brand story, developing a targeted digital marketing strategy, or crafting engaging content, we're here to support your mission! If you're navigating the complex world of medtech marketing, we're here to offer our expertise and guidance. Let's work together to drive innovation, make a meaningful impact, and reach new heights in the world of healthcare technology! Feel free to reach out if you have any questions, need advice, or simply want to continue the conversation! www.aebligroup.com #Marketing #MarketingAgency #Brand #DigitalMarketing #Content #copywriting #CRM #Innovation #Startup #MedicalDevice #MedTechNews #Business #Healthcare