Chyaz Buffett’s Post

View profile for Chyaz Buffett, graphic

Head of Brand | GREAT Britain & Northern Ireland | Prime Minister's Office & Cabinet Office

From a breakdown perspective I adore this. From a design perspective I love this. From a (visual) brand positioning perspective, I worry about it occupying a remarkably similar visual space to NatWest, in icon, typography, palette, even apparent content imagery. Hoping the expanded language will help differentiate. Kudos on the update though; absolutely an improvement.

Katy Clemmans

Freelance design director - branding | graphic design | animation | illustration

12mo

Spot on Chyaz, I’ve admired this rebrand and hadn’t considered the NatWest similarity, but 😱 I now can’t un-see it.

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