From a breakdown perspective I adore this. From a design perspective I love this. From a (visual) brand positioning perspective, I worry about it occupying a remarkably similar visual space to NatWest, in icon, typography, palette, even apparent content imagery. Hoping the expanded language will help differentiate. Kudos on the update though; absolutely an improvement.
Latest work. 🔊 Sound on. Credit to everyone who did everything, but especially to Samuel Oakes Lisa Lanoë Tor Ewen Robert Curran Alexandra Voutsina Gaëlle Rolland Miriam Goode and Chloe Hogan & of course Kirsty Gordon
Freelance design director - branding | graphic design | animation | illustration
12moSpot on Chyaz, I’ve admired this rebrand and hadn’t considered the NatWest similarity, but 😱 I now can’t un-see it.