Christian Dior Couture’s Post

Channeling the chic allure of Parisian couture, Patsy Linares found inspiration at the Dior exhibition in Paris, igniting a cascade of luxury designs for her esteemed clients, each imbued with the essence of haute couture. . . . . . #businessdesign #digitalbranding #brandconsultant #digitalmarketers #websitedesigning #brandingexpert #digitalworld #brandstorytelling #brandedcontent #designstrategy #brandyourbusiness #Marketing #PILCreativeGroup #thepil #branding #visualidentity #aesthetics #visualpower #BrandIdentity #StandOutFromTheCompetition"

𝐌𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐓𝐢𝐦𝐞𝐥𝐞𝐬𝐬𝐧𝐞𝐬𝐬: 𝐃𝐢𝐨𝐫'𝐬 𝐁𝐥𝐮𝐞𝐩𝐫𝐢𝐧𝐭 𝐟𝐨𝐫 𝐋𝐨𝐧𝐠-𝐓𝐞𝐫𝐦 𝐁𝐫𝐚𝐧𝐝 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 ⭐️ Olivier Bialobos, Christian Dior Couture communications expert for 18 years, navigates the brand through various designers and CEOs, focusing on a consistent message of dreamy glamour and couture excellence. ⭐️ Dior's approach involves not just visibility but desirability, with investments in runway spectacles, museum exhibitions, artist collaborations, and celebrity partnerships. ⭐️ Olivier Bialobos takes on the challenge of unifying Dior's message across fashion and beauty, emphasizing a common thread and visual language between the two realms. ⭐️ Managing the evolving landscape, Olivier Bialobos notes the need for adaptability to new communication tools, producing more content, and maintaining desirability without overexposure. Learn from Dior's Timeless Appeal. How can these lessons shape your brand's long-term story? Read an article: https://lnkd.in/eC-zV3y7 #BrandBuilding #LuxuryMarketing

Did you hear about Christian Dior Couture and the series of raids that happened in Italy? It revealed some shocking inflation in prices from how much it costs to manufacture vs how much it sells for. As an example, a Dior bag selling for $2600 gets manufactured in $57. The labor works in terrible conditions. However, there’s another angle to the pricing. Checkout the video! #Dior #luxury #pricingstrategy #marketing #marketingstrategy #digitalmarketing

From its debut on the arms of Lady Diana, Princess of Wales, to captivating the youth of today with its simple yet elegant charm, this $14 million luxury brand has become a wardrobe staple.💰(Statista) Th bag is none other than the iconic LADY DIOR BAG.❤️ The bag then called CHOUCHOU was renamed to LADY DIOR BAG, which meant legendary and classic , leading to increase In leather goods turnover for Dior. Recently it launched a unique collection for the 8th edition “Dior Lady Art project”. 8 being Christian Dior’s lucky number , to echo the significance of the numeric, various artisans were invited from around the globe.🌏 Each artisan narrated a unique story on the iconic classic dior canvas, representing  unique set of aspirations and inspirations. ✨ Now lets look at the impact that the project will bring to brand? 1.Rejuvenated Brand Image: By showcasing the blend of rich heritage and modernity , it will particularly attract young consumers. 2. Trendsetters : With such artistic reinterpretations ,Dior is leading to a trend where luxury brands engage creatively on digital platforms. 3. Increase in sales: With increased visibility and interest towards the latest edition, it will definitely boost sales among the young audience. How do you think will it further impact the brand? P.S. the picture represents hardwork by artisans, infusing life to the blank canvas. #christiandior #luxurygoods #fashionindustry

Dior - the Glitz and Glamour (A Mini casestudy of the history associated with the French luxury Fashion house). Christian Dior SE , which is known as #dior is associated with the #luxury #fashion House which is controlled by French Billioniare Bernard Amault under LMVH. A #history - Founded in 1946, by the famous French Fashion designer Christian Dior, in Paris France. Dior was financially backed by #businessman Marcel Boussac, who provided #funding and with a capital of FFr 6 million opened a new couture house (made to order clothes for private clients), Boussac modelled it to be a vertically integrated textile business.Even though Boussac was known to be a control freak he allowed Dior to produce clothing under his name ,provided #legal #leadership of the name Dior,a #noncontrollingstake and one third of the #pretax #profit on top of giving him a good salary. In 1947 Dior launched his first collection for spring and summer 1947, comprising a show on 90 models on six mannequins (dress dummies), which he showcased at the company's saloon, impressing the editor in chief of Harper's Bazaar, Carmel Snow. It is credited for reviving the Fashion industry in France. In the 1950s , many #hollywood #celebrities embraced the #brand and also the #European #royalty started using the brand including Princess Margaret of the Uk. Expansions ( #productdevelopment and #channeldevelopment ) In 1949 the first store was opened outside of France in Newyork, also Douglas Cox from melbourne Australia signed a #contract with Dior, to #manufacture in Australia but #production only last for a year. An outlet was set in London in 1952, the first Dior shoe line was produced in 1953 and then stores were opened in Mexico ,Canada,Italy and Cuba. Dior produced the first lipsticks in 1955, however he sadly passed away shortly after that in 1957. (Dior from 1960s to Present ) - Yves Saint Laurent at 21 was chosen to succeed Dior as the Artistic designer for the clothes line ,he worked till 1960 and then multiple designers took over. In 1969 the Christian Dior Cosemtics was launched and the first Dior watch 'Black moon 'was launched in 1975. In 1978 Willot Group purchased Dior and when willow went bankrupt Beranuald Arnauld purchased the company. In the 1990s Dior expanded globally and was listed in the Paris stock exchange .In 1991 the company was restructured as 1.women's ready to wear,lingerie and children's wear. 2. Accessories and Jewelleries 3. Menswear In the 21st century Dior is a benchmark in luxury Fashion and are endorsed by famous personnel and celebrities, in 2023 Delphine Arnault ,Arnault's oldest daughter took over as CEO and chairperson. As at 2023 The Dior Brand is valued at $ 11.4 bn. Galerie Dior - The video you find below is a virtual tour of Galerie Dior a small museum located at the couture house in Paris. Dior continues to bring about charm, beauty and happiness in its product ranges. After all "There is no Beauty without happiness" .

The evolution of luxury packaging dates back to the early 19th and 20th centuries. Companies like DIOR not only focused on producing exquisite products but also placed considerable emphasis on the presentation of their goods through luxurious packaging. Miss Dior first bottle was sold on December 1st, 1947, nine months after the revolution of the “New Look”. This first bottle was designed to mirror the silhouette Christian Dior dreamt for the modern and elegant woman. An amphora: feminine, curvaceous, timeless. The amphora, a shape that resembles something between an hourglass and a flower, speaks of classic beauty and youth. Dior’s “New Look” ended the era of frugality in fashion and cosmetics forced by the wartime. Exquisite packaging can leave a lasting impression on consumers, fostering brand loyalty and encouraging repeat purchases. When consumers have a positive experience with a product, including its packaging, they are more likely to remain loyal to the brand and recommend it to others. La Galerie Dior- Paris, France📍 TricorBraun TricorBraun Canada Parfums Christian Dior #packaging #luxurypackaging

The making of Christian Dior Couture garments involves processes that blends traditional craftsmanship with modern innovation. From designing concepts, pattern making, fabric cuttings, assembly to fitting, adjustments, finishing touches & presentation. The whole process ensures each garments is a high-quality masterpiece. Dior's leather goods collections are made in Europe. Their shoes and ready-to-wear collections are manufactured in France and in Italy. Much of the world has slowed down but Christian Dior Couture haute couture production has continued in the homes of its talented seamstresses. While millions embrace teleworking, the artisan gowns have been skillfully created through the concept of ‘telecouture’. Made entirely by hand, the dressmakers traditionally spend hundreds of hours crafting the exclusive garments at the Dior workshop in Paris but have made the move to ply their passion for métier in their own homes. #dior #fashion #luxurybrands #educationalcontent #luxe #fashionmaking #fashionbrands #students #mastersstudents #internationalbrands #luxurylifestyle #diorbeauty #dior #paris #france #educationalcontent

Catalogues in Luxury Fashion: #Dior x #StoneIsland Near-Perfect Edition It seems to be Christian Dior Couture time on my page😅 Anyway, it’s been a while I got the latest catalogue with upcoming capsule from Dior x Stone Island, and definitely need to write about it. As 📌I wrote both on this collaboration as an example of #CrossPromotion and potential of catalogues in #LuxuryFashion which I believe is not fully utilized (see the article here: https://lnkd.in/dmEVtkUZ), 📌and because my platform 2jour-stylist.com slightly incorporates the concept of cataloging, I would like to share my thoughts on this catalogue. Unlike the usual catalogues Dior makes (as mentioned in the article above), this one is close to perfection. Could it be even more perfect? Well, I am a gap spotter and idea generator, so…😂 Anyway, let’s focus on perfect. This catalogue is good, and here is why: #marketing #customerengagement #loyalty #fashion Moncler #moncler LVMH #lvmh #2JourCatalogue

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