Chester Mojay-Sinclare’s Post

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Founder & CEO @ Enthuse

Three top tips to make sure your fundraising is successful in the current climate... I’ve spent 16 years working in the sector and there’s been lots of change in that time. Trends have moved on and so has the world we’re living in. It can be easy to get lost in the weeds but here are my top three things for charities to focus on right now. 1. Reassure your fundraisers that people are still giving Our Donor Pulse research tells us that roughly 70% of the public donates to charity online every three months. That figure has remained stable through the pandemic and the cost of living crisis. We know the public will find a way if they can, so it’s important to remind fundraisers that plenty of people will donate if you give them the chance. Many fundraisers struggle with asking for donations, so try providing them with some useful tips on how to make the perfect ask. 2. Take on a challenge, give fundraisers an experience Challenging events like the TCS London Marathon and Great North Run are a great way to inspire generosity. Just look at this year’s record-breaking Marathon fundraising total of over £67m - achieved despite the cost of living crisis. These challenges also go hand in hand with another important aspect of fundraising: a memorable experience. People want to do something meaningful in exchange for their time. The appetite for this is stronger than ever! 3. Fundraising can be fun, in fact it should be The public has told us that the number one thing they want from a fundraising event is fun. Just because someone is raising money for a serious issue doesn’t mean the fundraising itself can’t be enjoyable. In fact, it’s probably the easiest way to encourage people to get involved. Make it a fun event they want to take part in regardless of the cause. Let me know if I’ve missed anything in the comments 👇 #Charity #Fundraising

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I’d cautiously throw in Corporates. We all know it can backfire, but the right charity with the right corporate (ie aligned purpose) is a real win-win, especially with ESG strategies now forming a key part of corporate narrative. There are great case studies but I feel the sector is yet to nail this valuable opportunity.

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