Christopher Chen’s Post

Ever wondered why personalization is a trump card in ecommerce? Our Masterclass snippet, featuring insights from Brittany Beasley-Davis and Jan Marks, sheds light on this game-changer. It's more than just a strategy; it's what makes your brand stand out this festive season. Eager to make this part of your festive campaigns going forward? Our ecommerce solutions can show you the way: https://bit.ly/3veqSol The full masterclass now streaming on-demand, click here to access now: https://bit.ly/4ay69vP Nicholas Ankit Maitreya Pratik #EcommerceMarketing #PersonalizationMatters #CustomerEngagement #EcommerceTips #HolidayMasterclass

DIGITAL VIDEO REPLACING TRADITIONAL TV US adults spent more time watching digital video than traditional TV last year. In 2023, digital video’s new lead over traditional TV widened from 1 minute per day to 28, and by 2025 the gap will be over an hour. Medical/Pharma and Dining/Restaurants are two categories that are seeing major increases in OTT video ad spending, according to MediaRadar. #2024 #marketing #broadcst #linear #media #ctv #streaming #video #connectedtv #advertising #budgeting #healthcare #restaurant #dining

Streaming services take a page out of the food and beverage category playbook - their version of the free mini hotdogs on a toothpick at Costco. All these services had us at hello with their $7.99 and $9.99 subscription price - now we're hooked, so likely won't mind price hikes upwards of 75%! What the heck, just another slightly larger micro-transaction on my Amex bill. Big Media companies have to eat too...this trend was inevitable, if they were ever going to make any money against 'the future of television'. Like our interest rates, expect more hikes...and ads/sponsored content to wiggle their way into the equation as well. #streaming #streamingmedia #streamingtv #cabletv #cable

What makes AM/FM radio and quick service restaurants the perfect match? Heavy AM/FM radio listeners are frequent fast-food diners: https://bit.ly/490TnUB #westwoodone Key takeaways: - Frequent #fastfood consumers are younger, are more likely to be employed, more likely to have kids, and clock a lot of miles in their vehicles - Heavy TV viewers under index on #QSR; Most TV impressions are generated by light QSR category users - There is a mismatch in fast-food advertising media budgets: TV is overused and AM/FM radio is underutilized - QSR TV deliveries are collapsing: AM/FM #radio to the rescue; AM/FM radio makes QSR TV campaigns better by generating significant incremental reach, especially in younger demos - ABX Advertising Benchmark Index creative testing: QSR AM/FM radio ads test at 89% of the effectiveness of TV at one-fourth the CPM - Nielsen sales lift studies reveal AM/FM radio ads generate a 6% increase in total QSR buyers and a $3 to $1 return on investment

WE ALL WATCH TV DIFFERENTLY than we did 5 years ago. Time for ad-budgets to catch-up! Brands are making the leap into streaming TV with retail purchase data. Roku advertisers can use Kroger insights to build audiences and measure sales impact. Read more from Kroger’s Elizabeth (Gianatasio) Cotogno and other experts in the Roku Advertising 2024 predictions: https://lnkd.in/g8v84gya #2024planning #streamingtv #retailmedia #krogerprecisionmarketing 84.51˚

✨Fresh research data✨ ready for immediate download from the innovative and nimble Find Out Now team! https://lnkd.in/eWaYJpn3 Bias-free data on consumer streaming services, UK restaurant trends, foreign nationality data and more! #uk #streaming #restaurants #researchdata #mrx #britain #surveydata #data

This week we speak to Rob McKenzie about why E-comms is f*cked. Pretty much what it says on the tin but we do take a positive stroll into the Golden Age of E-commerce and offer some good advice for marketers, non-marketers and businesses who are battling the current climate and wealth of e-commerce challenges that we are all facing today. Give it a listen on your favourite streaming platforms! #Ecommerce #Ecomms

Keynes Digital hosted a fun night with some of #etailwest finest e-commerce and digital marketing professionals. #etail25 #etail #etailpalmsprings #ctvadvertising #ctv #ottadvertising #performancemarketing #digitaladvertising #digitalamarketing #streamingtv #streamingmedia #streamingservices #hulu #disneyplus #paramountplus #netflix #cordcutting #tradeshows #conferences #eventmarketing Willy Green Jeremie Vaught Jason Vaught Jordan Rose Ryan Jack