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View profile for Brooks Powell 🍻, graphic

CEO @ Cheers | $50m revenue, #1 on Amazon, 10k retail locations, & 100% YoY Growth! 🥂🍾

Kelsey Gray started at Cheers 6 years ago today. She was our "Office Administrator"... who then refused to leave the office until everyone left the office—which back then would be as late as 9pm. We had just aired on Shark Tank and things were nuts. We went from doing like $200k/month to $600k/month overnight. Inventory was 2 months behind but we were still taking orders. We didn't get a deal but were raising $2.1m venture capital. We were being sued over our old trademark "Thrive ", which we rightfully owned, but a big company was feeling threatened by. And a few other things were going on as well... It was the hardest I've ever worked in my life. 9am-9pm was a norm. It was a BUSY and STRESSFUL 12 hours/day... It was just 3 of us in the HQ. And I was just 24 years old at the time. I knew Kelsey from church. She was a volunteer leader as I going through high school and I always really liked and respected her. In 2018, she was working part time in our warehouse under my parents who were running that operation. My dad called me and said: "Kelsey is amazing. Maybe you could use her at HQ?" I said: "Idk what we'd have her do, but sure, let's see." So she showed up and she just started helping where she could. The idea was for her to work a standard 9-5. But in that craziness, she simply would not leave at 5pm with us still in the trenches. She'd stay until we got what we needed to do that day. And she'd fill in anywhere and everywhere she could. She's been our rock ever since. Now these days she runs our whole supply chain and also helps me implement EOS, which is how we do HR and strategically staff our team to manage all of our operations—processes, projects, metrics, AORs, issues, etc.She's the epitome of dependability. She's also the most supportive... and yet firm person on the team. And she never lets emotions get in the way of decisions—especially as the emotions of those around her are running wild. She's also just a lot of fun and we all love working with her. I hope to build businesses with her for the rest of my life!

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Love this. One of the great stories that make the start up world so fun. Congrats Kelsey. Ps: Brooks Powell 🍻 I think today I play the lottery! I am wearing the same shirt. It must be a sign:)

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Shelby Powell 🥂

VP, Sales & Marketing @ Cheers | $50m revenue, #1 on Amazon, 50% of sales from repeat customers, & now available in leading US retailers! 🥂 🍾

1mo

Blessed beyond measure to have Kelsey on our team. Most thoughtful, hard-working, dependable, funny, team player, and overall awesome human. I'm so happy she joined our team 6 years ago! Here's a little throwback for ya, Kelsey Gray 😉.

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Kelsey Gray

Operation Manager @ Cheers | $50m revenue, #1 on Amazon, 10k retail locations, & 100% YoY Growth! 🥂 🍾

1mo

Thanks, Brooks! Appreciate all of the kind words. It has been a wild 6 years, but it has been so fun and rewarding. I love seeing where we have come and can't wait to see where we go from here! Appreciate allll of my Cheers teammates along this journey! 🤍

Amber Spears

$530 million in sales generated through affiliates and creators. I help companies increase their reach and their revenue with profitable partnerships.

1mo

Great story. Kelsey is a rockstar

Amy Zitelman

CEO and Cofounder of Soom Foods, Author of The Tahini Table

1mo

It's great you do these anniversary posts!! We've run on EOS for about three years now!

Haley J.

Operations maven. Startup monogamist. Bitcoin advocate. Hubspot expert.

1mo

Kelsey Gray is one of the best humans out there!! I love these posts 🫶🏻💕

Justin Grossman

Accomplished Sales & Account Management Professional

1mo

So lucky to have her on your team!

Andy Kurtts

Creative Director & Founder at Buttermilk Creative, Co-host of the Kirk Kurtts Design Podcast, Board Member, Mentor

4w

Rituals are so important to culture in brands- celebrating employees is awesome- love “Cheersaversary”

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I love how much and how often you celebrate your peeps. It’s so important to do it and yet so many don’t.

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Maigen Berg

synchronizing and executing marketing, sales operations; sometimes the easy way, sometimes the hard way

2w

I love this for so many reasons! She’s exactly as you described!!!!!!

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