Chase Media Solutions’ Post

JP morgan bank makes a splash in digital advertising as Chase Media Solutions granting advertisers access to spending data from its 80 million customers for tailored campaigns. As reported by Reuters the launch of Chase Media comes two years after JPMorgan acquired car-linking marketing platform Figg. Chase Media earlier created 30-day campaigns for its pilot partners including Blue Bottle Coffee , Whataburger and Air Canada This bold step might affect the dominance of Google and Facebook Advertising marking the dawn of a transformative era. Buckle up, as industry shifts like Apple's transparency measures and cookie changes signal a thrilling journey ahead in the digital ad realm! Advertising is the next big thing🥂 #DigitalInnovation #AdTechRevolution

Everyone is becoming a retail media network on data and attention they have. But walled garden data has limited context, and consumer data has value beyond the interface –– e.g., the Offers Section in the Chase App –– that happens to have it. 😉 A new network needs to emerge for brands and consumers to get new value from their data in any format e.g., - personalized UX - better search recs - more relevant offers anywhere a consumer wants. It's why we're building Crosshatch.

Exciting news! We have officially launched Chase Media Solutions, a powerful new digital media business. Our deep understanding of how consumers spend gives brands and marketers the ability to connect with Chase's 80 million customers. Learn more at https://lnkd.in/eSxSSu2Z #offers #marketing #businessupdate

The business opportunity is definitely there. And it’s good to see major banks finally taking practical steps to monetize their big data instead of just talking about. But as a customer, I can’t get rid of that cringy feeling deep inside. The ultimate impact on customers and industry woild depend on how exactly and how well this is going to be executed. I’ll definitely be watching how this story evolves. #privacy #digitaladvertising #paidmedia

Oh, brilliant advertising, how I miss you so. Part 1300 Every time my counter hits, xx-00, I post my favorite campaign of all-time. (As most of you know, it's Citibank's Live Richly.) #whenadvertisingtriedharder #creativitymatters #adsworthsharing #ohbrilliantadvertising

JP Morgan enters ad sales market to capitalise on vast amounts of first-party data JP Morgan has entered the ad sales market with its latest venture, Chase Media Solutions, which will look to help brand’s better targets the financial services firm’s customers. The move will see the New York-based firm enter the advertising business for the very first time, helping clients target specific campaigns based on the spending history of the bank’s customers. #jpmorgan #advertising #business #sales #venture

🎃It’s the first day of October, and things are already spooky: 👻 🗳️ Election Ads inflating costs everywhere 🚢 Dock Strike—what’s going to happen next? 🎁 Seasonal & Holiday Campaigns that need to be ready, like… tomorrow. But fear not—AET Automotive’s Marketing Suite has everything you need to crush Q4. From Custom Creative to Automated Inventory Ads to ConnectedTV that hits your target market, we’ve got you covered while everyone else scrambles.

💰Chase just dropped an advertising bombshell!!! With 80 million customers and $1.5 trillion in annual credit/debit sales, their new Chase Media Solutions platform has the potential to redefine transaction-based marketing. Why this matters: 🔵 Hyper-Targeted Ads: Chase's treasure trove of first-party data unlocks incredibly precise targeting based on customers' actual spending habits. 🔵Measurable ROI: Brands are charged only when targeted customers view a campaign and then buy. Talk about an efficient model! 🔵Data-Driven Customer Insights: Transparency around consumer behavior could be a huge bonus for brands. Chase is a banking giant. How will this bold push into the advertising territory change the dynamic between brands, financial institutions, and consumers? 🤔My Concern: Super-targeted advertising can be powerful, but will Chase prioritize customer privacy and responsible data use in its hunger for ad dollars? What are your thoughts, LinkedIn? Eager to hear your take! #ChaseMediaSolutions #Advertising #DigitalMarketing #DataDriven #Banking

J.P. Morgan is shaking things up with a major change in their business model. America's biggest bank is now diving into the advertising game. They're going to help brands reach the bank's customers by tapping into their spending habits. With J.P. Morgan's reputation and resources, they're definitely going to make waves in the industry. How do you think this move will affect who advertisers choose to go with? For the full article from the Financial Times, check out the link below. ⬇️ #advertising #digitaladvertising #jpmorgan #programmaticadvertising #adtech #industrytrends https://lnkd.in/ey-Q8zkA

JP Morgan enters ad sales market to capitalise on vast amounts of first-party data JP Morgan has entered the ad sales market with its latest venture, Chase Media Solutions, which will look to help brand’s better targets the financial services firm’s customers. The move will see the New York-based firm enter the advertising business for the very first time, helping clients target specific campaigns based on the spending history of the bank’s customers. #jpmorgan #advertising #business #sales #venture