Advertising Week New York wrapped up recently, and what an incredible week it was! Reconnecting with familiar faces and discussing innovation in media was fantastic. Rich Muhlstock, President of Chase Media Solutions, took the #AWNewYork24 stage to share how Chase is transforming traditional marketing with our commerce media platform. How? By maintaining a laser-like focus on delivering value to our customers and merchant partners through the Chase Offers program. Learn more about our platform at https://lnkd.in/gENtQP-F
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JP morgan bank makes a splash in digital advertising as Chase Media Solutions granting advertisers access to spending data from its 80 million customers for tailored campaigns. As reported by Reuters the launch of Chase Media comes two years after JPMorgan acquired car-linking marketing platform Figg. Chase Media earlier created 30-day campaigns for its pilot partners including Blue Bottle Coffee , Whataburger and Air Canada This bold step might affect the dominance of Google and Facebook Advertising marking the dawn of a transformative era. Buckle up, as industry shifts like Apple's transparency measures and cookie changes signal a thrilling journey ahead in the digital ad realm! Advertising is the next big thing🥂 #DigitalInnovation #AdTechRevolution
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Everyone is becoming a retail media network on data and attention they have. But walled garden data has limited context, and consumer data has value beyond the interface –– e.g., the Offers Section in the Chase App –– that happens to have it. 😉 A new network needs to emerge for brands and consumers to get new value from their data in any format e.g., - personalized UX - better search recs - more relevant offers anywhere a consumer wants. It's why we're building Crosshatch.
Executive Director, Head of External Communications, Chase Travel, Dining (The Infatuation x Zagat), Shopping
A very exciting day as we share the launch of Chase Media Solutions - our new digital media business helping deliver cash back to customers from brands and merchants using Chase's unrivaled consumer spending insights. Even more exciting is sharing this news via this mornings The Wall Street Journal c/o Katie Deighton. A huge congrats to Rich Muhlstock, Brandon Dols, Katie Kelley, Amy Laine and their team on the launch, as well as our terrific comms team April Lee , Meaghan Byrnes and Jamie Parilla. More details at mediasolutions.chase.com https://lnkd.in/eWWzaN8q
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Exciting news! We have officially launched Chase Media Solutions, a powerful new digital media business. Our deep understanding of how consumers spend gives brands and marketers the ability to connect with Chase's 80 million customers. Learn more at https://lnkd.in/eSxSSu2Z #offers #marketing #businessupdate
Chase Bank to Let Advertisers Target Customers Based on Spending Data
wsj.com
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Making high-ticket B2B sales a little less difficult • Co-Founder @ LeanGTM: account-based sales & marketing for B2B SaaS startups • Sourced and closed over $3m ARR • Ex-McKinsey
The business opportunity is definitely there. And it’s good to see major banks finally taking practical steps to monetize their big data instead of just talking about. But as a customer, I can’t get rid of that cringy feeling deep inside. The ultimate impact on customers and industry woild depend on how exactly and how well this is going to be executed. I’ll definitely be watching how this story evolves. #privacy #digitaladvertising #paidmedia
I'm beyond excited to share that today we officially launched Chase Media Solutions, a powerful new digital media business! Not only is it the only bank-led media platform of its kind, but it will benefit both brands and consumers, connecting brands with consumers’ personal passions and interests, and connecting consumers with personalized offers from brands they love or are discovering for the first time. Our deep understanding of how consumers spend, combined with our scale, is truly a winning combination that empowers brands and marketers to connect with Chase’s 80 million customers. For us, it’s about the exclusive advantages of our first-party data, better ROI and attribution for brands, and the trust and safety of our firm. Huge congrats to Allison Beer, Rich Muhlstock and the entire Chase Offers and Shopping team for this incredible launch! Let’s go!! https://lnkd.in/e45EwjRH #ChaseMediaSolutions #DigitalMedia #Offers
Exclusive | Chase Bank to Let Advertisers Target Customers Based on Spending Data
wsj.com
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Oh, brilliant advertising, how I miss you so. Part 1300 Every time my counter hits, xx-00, I post my favorite campaign of all-time. (As most of you know, it's Citibank's Live Richly.) #whenadvertisingtriedharder #creativitymatters #adsworthsharing #ohbrilliantadvertising
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JP Morgan enters ad sales market to capitalise on vast amounts of first-party data JP Morgan has entered the ad sales market with its latest venture, Chase Media Solutions, which will look to help brand’s better targets the financial services firm’s customers. The move will see the New York-based firm enter the advertising business for the very first time, helping clients target specific campaigns based on the spending history of the bank’s customers. #jpmorgan #advertising #business #sales #venture
JP Morgan enters ad sales market to capitalise on vast amounts of first-party data
marketing-beat.co.uk
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🎃It’s the first day of October, and things are already spooky: 👻 🗳️ Election Ads inflating costs everywhere 🚢 Dock Strike—what’s going to happen next? 🎁 Seasonal & Holiday Campaigns that need to be ready, like… tomorrow. But fear not—AET Automotive’s Marketing Suite has everything you need to crush Q4. From Custom Creative to Automated Inventory Ads to ConnectedTV that hits your target market, we’ve got you covered while everyone else scrambles.
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💰Chase just dropped an advertising bombshell!!! With 80 million customers and $1.5 trillion in annual credit/debit sales, their new Chase Media Solutions platform has the potential to redefine transaction-based marketing. Why this matters: 🔵 Hyper-Targeted Ads: Chase's treasure trove of first-party data unlocks incredibly precise targeting based on customers' actual spending habits. 🔵Measurable ROI: Brands are charged only when targeted customers view a campaign and then buy. Talk about an efficient model! 🔵Data-Driven Customer Insights: Transparency around consumer behavior could be a huge bonus for brands. Chase is a banking giant. How will this bold push into the advertising territory change the dynamic between brands, financial institutions, and consumers? 🤔My Concern: Super-targeted advertising can be powerful, but will Chase prioritize customer privacy and responsible data use in its hunger for ad dollars? What are your thoughts, LinkedIn? Eager to hear your take! #ChaseMediaSolutions #Advertising #DigitalMarketing #DataDriven #Banking
It doesn't get more official than this! Head to The Wall Street Journal to learn about our powerful new digital media business: https://lnkd.in/gNqgYDYh And be sure to visit our website at mediasolutions.chase.com
Exclusive | Chase Bank to Let Advertisers Target Customers Based on Spending Data
wsj.com
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J.P. Morgan is shaking things up with a major change in their business model. America's biggest bank is now diving into the advertising game. They're going to help brands reach the bank's customers by tapping into their spending habits. With J.P. Morgan's reputation and resources, they're definitely going to make waves in the industry. How do you think this move will affect who advertisers choose to go with? For the full article from the Financial Times, check out the link below. ⬇️ #advertising #digitaladvertising #jpmorgan #programmaticadvertising #adtech #industrytrends https://lnkd.in/ey-Q8zkA
JPMorgan’s pivot to advertising means all companies are adtechs now
ft.com
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JP Morgan enters ad sales market to capitalise on vast amounts of first-party data JP Morgan has entered the ad sales market with its latest venture, Chase Media Solutions, which will look to help brand’s better targets the financial services firm’s customers. The move will see the New York-based firm enter the advertising business for the very first time, helping clients target specific campaigns based on the spending history of the bank’s customers. #jpmorgan #advertising #business #sales #venture
JP Morgan enters ad sales market to capitalise on vast amounts of first-party data
marketing-beat.co.uk
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Vice President at J.P. Morgan
5hThis is great