A group of buyers acquired the Boston Celtics for $360 million in 2002.
In 2024, after winning a championship and signing two of the largest contracts in NBA history with Jayson Tatum ($314M, 5 years) and Jaylen Brown ($304M, 5 years), they're putting the Celtics up for sale.
Estimates for the final transaction are $4 billion (surpassing the sale of the Phoenix Suns in 2022).
Two things:
1. The growth in valuation is a huge reason why investing in sports franchises (and their Netflix documentary counterparts) are so hot right now: Michael Jordan and the Charlotte Hornets, A-Rod and the Timberwolves, Ryan Reynolds and Wrexham AFC Alpine (F1), David Beckham and Inter Miami FC, etc. There's a lot of attention and money that goes into sports, and men's sports in particular, especially if you've got anchor stars that are driving that attention.
2. Signing the largest player contracts in NBA history, then walking away so someone else pays for it - that's a mic drop if I've ever seen one 😂
Program Director of Partnership Development
1moCongratulations 🍾🎉 and this is a beautiful ball park 💪⚾️⚾️