Charlie Pargeter’s Post

The changing landscape in golf membership offerings and virtual HCP models does not need to be of major concern to clubs, referring to Alistair D.'s recent article in The Golf Business.... "Among Farren’s worries are that golfers who have club memberships will sign up to Independent Golfer card and leave their clubs, and that there was a lack of figures presented to show how many members of clubs in England, Wales, Scotland and other countries have now done this." Resilience is key and the time is now to focus and prepare your club operations for the diverse, ever demanding, and more complex golf business models which enter the market, in even faster time periods these days. Nexxchange, with it's Cloud-based technology and highly parametrisable solution, allows operators to easily add membership products and offerings which are flexible, time based, with demand driven pricing, allowing you to continue to grow your markets, attract and motivate golfers to play more regularly. Contact us Nexxchange to learn more or visit us @The British Golf Show https://lnkd.in/dQB5bF89

The Open Championship is without doubt the biggest event in UK golf. It’s the fourth major of the year and the buzz around golf at the time increases massively, this means full golf courses and most importantly to us, even busier golf clubhouses as people watch the tournament! Open week begins on Monday 15th July, with the tournament starting on the 18th. The best players in the world will be over in the UK at Royal Troon to compete for the coveted Claret Jug. Golf Club Media currently has two spare slots in our D6 inventory that could provide excellent value for you in your summer media plan! Here’s our top five stats about the impact of The Open Championship week: 1. Golf Course usage: Many UK golf courses report a 20-25% increase in tee time bookings during the week of The Open. 2. TV Viewership Surge: The Open Championship typically sees a 30-40% increase in UK television viewership compared to regular golf tournaments. 3. Golf Equipment/Apparel Sales: Retail sales of golf equipment and apparel in the UK often see a 15-20% spike in the weeks surrounding The Open. 4. Golf Club Memberships: Golf clubs across the UK report a 10-15% increase in membership enquiries during and immediately after The Open. 5. Social Media Engagement: Golf-related social media posts from UK users increase by approximately 50% during Open week. Drop me a note for the latest media deck! #dooh #oohadvertising #mediabuying #theopen #summerofsport #marketing

The Open Championship is without doubt the biggest event in UK golf. It’s the fourth major of the year and the buzz around golf at the time increases massively, this means full golf courses and most importantly to us, even busier golf clubhouses as people watch the tournament! Open week begins on Monday 15th July, with the tournament starting on the 18th. The best players in the world will be over in the UK at Royal Troon to compete for the coveted Claret Jug. Golf Club Media currently has two spare slots in our D6 inventory that could provide excellent value for you in your summer media plan! Here’s our top five stats about the impact of The Open Championship week: 1. Golf Course usage: Many UK golf courses report a 20-25% increase in tee time bookings during the week of The Open. 2. TV Viewership Surge: The Open Championship typically sees a 30-40% increase in UK television viewership compared to regular golf tournaments. 3. Golf Equipment/Apparel Sales: Retail sales of golf equipment and apparel in the UK often see a 15-20% spike in the weeks surrounding The Open. 4. Golf Club Memberships: Golf clubs across the UK report a 10-15% increase in membership enquiries during and immediately after The Open. 5. Social Media Engagement: Golf-related social media posts from UK users increase by approximately 50% during Open week. Drop Ben Phillips a note for the latest media deck! #dooh #oohadvertising #mediabuying #theopen #summerofsport #marketing

There are so many great stories about Penfold Golf - This one is about the Welsh golf course, Maesdu, and The Penfold Tournament, and comes in three parts...more to follow... It’s not commonplace that a golf manufacturer and a golf course share a history, but that’s certainly the case with Penfold and Maesdu. You could even say they grew up together.  Maesdu was founded in 1915, while Britain and the rest of the world was at war on the continent. It was essentially a “muni,” as the town council purchased the land and hired James Braid to turn it into a golf course. What Braid gave them was a mixture of parkland and links with gently rolling fairways and more water hazards than you’d expect.  The first hole, a short Par-3, serves as a nice little handshake to get you started. The second hole is a short Par-4, but Maesdu bears its teeth as you get closer to a green that’s guarded by a large pond and a pair of menacing bunkers. The Irish Sea comes into view on the 8th hole and several holes on the back nine offer dramatic views of the ocean in one direction and the mountains of Snowdonia National Park in the other.  Penfold would open for business 12 years later in 1927, providing state-of-the-art golf balls for professionals and amateurs alike. By the early 1930s, Penfold began sponsoring professional events, planting seeds that would eventually blossom decades later into the European Tour. By 1946, the Penfold Tournament became a prestigious event.  And it was only a matter of time before Maesdu head professional Tom Jones (no, not that one) would bring the Penfold to his home course.  In total, Maesdu hosted the Penfold six times, including three years in a row between 1952 and 1954. The ’54 champion was three-time Open Championship winner and Ryder Cup captain Sir Henry Cotton who, at age 47, outlasted 29-year-old John Jacobs in match play.  Renamed the Swallow-Penfold Tournament in 1955 after Penfold’s partnership with the Swallow Raincoat company, the tournament would return to Maesdu three more times in 1960s. But it’s the 1964 event that’s still remembered today, 60 years later. #golf #maesdu #penfoldgolf #pga #europeantour

🏉 There's no 2024 AFL Grand Final 🎾 There's no Tennis at Melbourne Park next January ⛳️ That's what golf in Australia is currently staring down the barrel of. As the echoes of Joaquin Niemann's triumphant wizardry at the 2023 Australian Open fade away (alongside the awesome fortnight local Min Woo Lee provided fans), the golfing community is left hanging in suspense. The Stonehaven trophy has found its home, yet the future of Australian golf's premier event remains uncertain, casting a shadow over the anticipation that typically surrounds the sport's calendar. In a year that saw golf's resurgence capture the nation's attention, with record-breaking TV viewership and electrifying fan engagement, the absence of a confirmed 2024 Australian Open is a glaring void in an otherwise thriving landscape. Behind the scenes, a confluence of challenges looms large, hindering the swift resolution golf enthusiasts eagerly await: 🏛️ State Government Funding: With budgets stretched thin, securing financial backing from state governments has become a daunting hurdle. Who will step up to the tee and invest in the future of Australian golf? ⛳️ Golf Course Accessibility: The search for a prestigious host venue continues, yet the dilemma of course accessibility and availability persists. Which elite golfing haven will open its gates to the nation's top players, while grappling with the logistical demands of hosting a professional tournament? 🏌️ Golf Club Hierarchy: As discussions unfold to unite the men's and women's events, navigating the delicate dance of golf club hierarchy proves challenging. Will clubs set aside their differences and join forces to deliver a seamless championship experience, or will egos clash, leaving the event in limbo? Amidst these uncertainties, the Australian golfing community remains steadfast in its hope for a swift resolution. The legacy of past championships, coupled with the anticipation of future triumphs, fuels the collective desire to see the Australian Open return to its rightful place on the golfing calendar. As golf enthusiasts and industry stakeholders alike await news of the event's fate, one thing is certain: the spirit of Australian golf perseveres, ready to rise above any challenge and reclaim its rightful spotlight on the world stage. ⛳️ Want more golfing content: https://bit.ly/GTC-Signup 🇦🇺

New Post: ‘Golf Riding on Crest of a Wave’ - https://lnkd.in/gsrZzYiQ, Scotland: Golf participation can reach record levels in the coming years, according to Martin Slumbers, outgoing Chief Executive of The R&A. Martin Slumbers addresses the media during a press conference at the 152nd Open championship at Royal Troon. Picture by Luke Walker/R&A via Getty Images. Troon, Scotland: Golf participation can reach record levels in the coming years, according to Martin Slumbers, outgoing Chief Executive of The R&A. Speaking at his final Open Championship press conference before standing down from the role, Slumbers said he was bullish for the sport’s future prospects. He said: “I’ve expressed concern in recent years about financial sustainability in the men’s professional game. If we take a wider perspective on the game, golf is in many ways riding on the crest of a wave. “The golf industry is benefitting from a surge in participation, and more and more people are experiencing golf in all its forms. More than 100 million people experience the game in one form or another around the world. “The latest participation figures for 2023 showed that in the countries we’re responsible for, there were 62.3 million people playing golf, which is a rise of 1.1 million on the previous year. “These are very encouraging figures, but we have to maintain this momentum. To do that, we must have a sustainable business model in the long term. “If you look at golf as a pyramid, however strong the pyramid is at the top, it can only be sustained in the long term if the pyramid is equally strong at the base. “We see that as our responsibility, and that is why we invest all of the proceeds from The Open back into the sport. We have to be careful to do that in such a way as to ensure that the recreational game is thriving and that the most talented players have a pathway to the top of the game so the professional game of tomorrow flourishes. We can’t do that if we neglect the base of the pyramid. “The reason I’m raising this concern is that I care deeply about getting more people into golf around the world and helping them to move through the levels of the sport if they have the talent and the motivation. “If we can achieve a sustainable business model and really engage in parts of the world where the growth opportunities are emerging, then there is a golden, perhaps once in a generation, opportunity to elevate our sport and make it a more popular participation sport than it has ever been. I’m convinced that that is achievable.”

Golf tournaments, golf clubs, and golf associations are interconnected entities that play a pivotal role in the golfing world. Understanding their relationship is essential to grasp the dynamics of the sport. Golf tournaments are competitive events where professional or amateur golfers gather to showcase their skills. These events attract players from various golf clubs, creating a platform for competition and camaraderie. Tournaments are organized by golf associations or governing bodies, ensuring fair play, regulations, and standardized scoring systems. Golf clubs, on the other hand, are recreational facilities that provide golfers with access to golf courses, practice facilities, and other amenities. These clubs serve as the foundation for the golfing community, fostering a sense of belonging and offering opportunities for social interaction among golf enthusiasts. Golf clubs often host tournaments, inviting players from both within and outside the club to participate. Golf associations are organizations that oversee the administration and development of the sport at regional, national, or international levels. These associations formulate rules and regulations, conduct tournaments, and represent the interests of golfers. They work closely with golf clubs to organize tournaments, establish handicapping systems, and provide support for golfers to improve their skills. The relationship among these entities is symbiotic. Golf associations rely on golf clubs to provide venues for tournaments and a base for their members. Golf clubs benefit from the association's guidance, regulatory frameworks, and access to a wider golfing network. Golf tournaments bridge the gap between associations and clubs by bringing together golfers from different clubs under a single competitive platform. #GolfTournaments #GolfClubs #GolfAssociations #GolfCompetitions #GolfCommunity #GolfEvents #FairPlay #GolfRegulations #GolfCourses #GolfPractice #SocialGolfing #GolfEnthusiasts #GolfBelonging #GolfNetworking #GolfDevelopment #GolfAdministration #GolfRules #GolfSupport #GolfImprovement #GolfSkills #GolfVenue #GolfHandicapping #GolfGuidance #GolfNetwork #GolfBridge #GolfingWorld #GolfIndustry #GolfCollaboration #GolfPartnership #GolfConnections As the professional manufacturer of corporate awards, we could make elegant golf awards for different events. Welcome to visit our website, www.topcrystal.com.cn.

Essential reading for anyone in the golf industry ✔️ Have you had a chance to check out the findings of our eye-opening Golf For All research project, carried out in partnership with IPSOS UK? Unprecedented in its scale, this report challenges everyone’s perception of the game. Golf has changed. It’s not what you thought it was. 22.4 million adults across the UK and Ireland play golf or consume golf media at least once a year – 40% of the population. 16.3 million adults are playing some form of the game, whether that's on-course or off-course. Golf for All goes beyond these numbers. This important research asks all the right questions and provides some real and valuable insight into not just how the game is being played, but who is playing and how they feel about golf. The full report is freely available to the entire industry. For more information and to download your copy, visit golf-for-all.co.uk. Alongside the report, you can also claim your complimentary subscription to Golf Business Quarterly, the dedicated magazine for all those who work and volunteer in golf. The current issue takes a deep dive into the Golf for All data with exclusive commentary from PGA Chief Executive, Robert Maxfield plus case studies from some of the golf industry’s biggest success stories including Topgolf, Pitch, 3 Hammers and Trafford Golf Centre. To claim your free subscription to Golf Business Quarterly, click here 👉 https://bit.ly/3CQM4kI

New Post: ‘Golf Riding on Crest of a Wave’ - https://lnkd.in/gAmk_4gj, Scotland: Golf participation can reach record levels in the coming years, according to Martin Slumbers, outgoing Chief Executive of The R&A. Martin Slumbers addresses the media during a press conference at the 152nd Open championship at Royal Troon. Picture by Luke Walker/R&A via Getty Images. Troon, Scotland: Golf participation can reach record levels in the coming years, according to Martin Slumbers, outgoing Chief Executive of The R&A. Speaking at his final Open Championship press conference before standing down from the role, Slumbers said he was bullish for the sport’s future prospects. He said: “I’ve expressed concern in recent years about financial sustainability in the men’s professional game. If we take a wider perspective on the game, golf is in many ways riding on the crest of a wave. “The golf industry is benefitting from a surge in participation, and more and more people are experiencing golf in all its forms. More than 100 million people experience the game in one form or another around the world. “The latest participation figures for 2023 showed that in the countries we’re responsible for, there were 62.3 million people playing golf, which is a rise of 1.1 million on the previous year. “These are very encouraging figures, but we have to maintain this momentum. To do that, we must have a sustainable business model in the long term. “If you look at golf as a pyramid, however strong the pyramid is at the top, it can only be sustained in the long term if the pyramid is equally strong at the base. “We see that as our responsibility, and that is why we invest all of the proceeds from The Open back into the sport. We have to be careful to do that in such a way as to ensure that the recreational game is thriving and that the most talented players have a pathway to the top of the game so the professional game of tomorrow flourishes. We can’t do that if we neglect the base of the pyramid. “The reason I’m raising this concern is that I care deeply about getting more people into golf around the world and helping them to move through the levels of the sport if they have the talent and the motivation. “If we can achieve a sustainable business model and really engage in parts of the world where the growth opportunities are emerging, then there is a golden, perhaps once in a generation, opportunity to elevate our sport and make it a more popular participation sport than it has ever been. I’m convinced that that is achievable.”

Incredible stats coming out of the BRS participation report for 2023, with an 860,000 increase in rounds played compared to 2022 and a staggering 12.1 million, or 90% growth from pre-pandemic figures. With the game in such good health, let’s think about how we can retain these golfers in the game. What can each of us do to turn new golfers into regulars, or casual golfers into members? It’s great that we have a huge number of people playing, but what can we do to make sure they’re staying?! I’m not sure I’ve ever known such a consistent period of growth for the game. So let’s understand what is driving people, find out what they need to stay, and work together to deliver the experiences that will keep them in the game for the long term. https://lnkd.in/e-9vAwm8 #participation #golfbusiness #golfmanagement