Champion Home Builders, Inc.’s Post

This ad is doing the rounds. It's a monty python-esque Aussie variant. Warning, this may be offensive for vegans & vegetarians. Why it works (ranked by importance): - The product is mentioned less than 1% of the whole 3 min (that's a crazy long) ad. The focus is on the story, and evoking emotion. - It's overly stylised. Quirky is different. And different stands out - It cleverly addresses multiple generations, making it mass-inclusive, which is key for maximising reach. - It's taking a common daily experience (generational gap) and making fun of it, but also a few others, including being hooked on your phone, social trends and politics. This makes it relatable, and also nationalistic provoking the viewer's sense of identity. - It's rammed with joke after joke after joke, making it a light watch

Let's laugh (and see animals), but let's definitely not cry... —Overwhelmingly, people (69% of them) really just want funny Super Bowl ads this year (people are not looking for patriotic or purpose-driven ads) I'm not out of turn in saying there's enough serious stuff going on around us that take up space in our minds 364 days each year --- so, instead of seeing serious or purpose-driven Super Bowl ads, people are ready (resoundingly-so) to just sit back and laugh during the anticipated SB24 commercial breaks. By the numbers: —69% of respondents favor funny ads —14% want serious ones —31% want to see patriotic themes —24% purpose-driven ads ALSO: —50% of Americans want to see ads with Animals —42% want to see athletes TV movie characters celebs ENOUGH ABOUT THE ADS: —76% are really excited to see the actual game —Gen Xers are particularly interested in watching the game (81%) ____ Ad Age Front Office Sports https://lnkd.in/erQerdyq

If you have ever had a puppy, or a poorly behaved dog, then this one is perfect for you. An exceptionally effective social media campaign that turned your dogs unthinkable behaviour into a coupon for you/it, and an advert for Milkbone. Clever, inexpensive, relatable... the trifactor! #wherelogicmeetsmagic #dogs #socialmedia #socialmediamarketing

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As a small business keeping on top of your social media can feel like feeding a hungry animal. No sooner have you posted it's time to post again! If you are struggling to keep on top of your socials we can help - either working with you to plan your posts for the coming weeks and months, or by taking the task off your hands completely. Get in touch today to discuss your bespoke solution.

Social Media Zoos I discovered recently that when my posts reach 3000 views or impressions on Linkedin, they each equate to $90 worth of advertising/brand awareness value. I assume these rates apply to all the social media platforms. I have become a gamekeeper in a zoo where starved humans are behind bars salivating for scraps of knowledge from any brilliant mind the zoo owners have harvested into their ‘feed  buckets’ . The horror is that the humans have become so addicted to feeding that they’ve lost patience with reading. All prose/science and particularly good prose/science in print allows one to pause for a minute an hour or a week, even on one line or on one page and ruminate. One doesn’t have the unfulfilled appetite to mouse-click to the next bucket/hit like a cocaine addict. Viva livre!