Champion’s Post

In his latest column, Mark Ritson explores the benefits of co-branding, from Bluey and Bunning's all the way to Bulgari. Catch up with it here: https://lnkd.in/e8_QS8hC

The trademark of ASIANG coffee shop in Pontianak is the owner without any shirt during making coffee for the customers. Personal branding and trademarks are important elements when it comes to growing a business. Personal branding refers to how an individual presents themselves to the public. A strong personal brand can help individuals stand out from their competition and build trust with their audience. And this case, ASIANG coffee shop become a must-try spot for any people who came to Pontianak. People from all levels have came to taste the coffee, even Mr Asiang himself just show up only at the morning time only everyday. Maintaining a positive brand and trademark is crucial for the success of a business. Reputation and branding can greatly affect how customers perceive a business and their likelihood to use its products or services. By establishing and maintaining a strong brand and trademark, businesses can improve their visibility, attract more customers, and ultimately grow their business. Anyway, personally I like the coffee, not because of its branding. #ciwipaino #business #people #success #creative #idea #mindset

Dive into a world of chic styles and exclusive deals at PhilippinesBrands.com. Shop online today and let your style shine! ✨ #FashionOnTheGo #PhilippinesBrands #ShopOnline

LVMH-owned jeweler CHAUMET is tapping into the power of APAC-based celebrities. Japanese actress Aya Asahina and Chinese actor Yosh Yu are now regional ambassadors. Ahead of Chinese Valentine's Day on May 20, Mr. Yu stars in the house's “520" campaign as Ms. Asahina, a friend of the maison and frequent VIP attendee of branded events launched over the last year, prepares to represent Chaumet in an official capacity. Read the full article: https://bit.ly/3wD5TfT #LuxuryDaily #LuxuryNews #LVMH #LVMHNews #Chaumet #APACMarketing #MarketingNews #LuxuryJewelry #JewelryMarketing

A new chapter, a new identity. Akixi. Discover more at https://lnkd.in/dAZp65Rh Read the PR https://lnkd.in/dzuQQjf9

Don't just pick your faves! Don't let your brand get jet lag! ✈️ Pick colors that fly high across cultures. 1. Colors have different meanings: In China, red symbolizes good luck and celebration, while in some African cultures, it can represent danger or anger. 2. Be mindful of regional symbolism: In China, yellow symbolizes imperial power and good luck, while in some European cultures, it can be associated with cowardice or betrayal. Instead follow these tips ✅ If you're unsure, choose safe and neutral colors like blue, white, or gray, which are less likely to have negative connotations across cultures. ✅Don't overwhelm your audience with too many colors. Stick to a limited palette that effectively communicates your brand message. ✅While it's important to be sensitive to cultural differences, don't compromise your brand identity entirely. Find a balance between cultural awareness and brand authenticity. ___________________________ Follow me for good. #branding #personalbranding 

Our brand communication is failing to make it into the annals of Pakistani pop culture, writes Fatima Nasir. Read the full piece here: https://lnkd.in/d6g4_nwA

Anyone else get a good giggle from the new “Decades of Confusion” campaign from Loewe? Short film. Aubrey Plaza. Dan Levy. Bimbos in spelling bees through the decades. What’s “Low Heavy”? The new Loewe campaign perfectly displays the blend of campiness, nostalgia, and timelessness that sets the brand apart from other fashion houses. But I think what really sticks with me is how productive the unseriousness is. With such a crowded luxury market who is desperately competing for Gen Z’s attention, the campaign perfectly pokes fun at the brand’s pain points by utilizing archival pieces, cultural references, and the improv sensibilities of its brand ambassadors. Camp, craftsmanship, comedy. As a self-identified silly guy, I can’t wait to see what else Loewe is cooking! #influencermarketing #fashionmarketing #brandstorytelling #culturalmarketing

Yesterday, I attended an amazing online lecture at the Letterform Archive given by Romina Hernández on the topic of Mexico's Rótulos. During the lecture, she elaborated on how the local mayors in Mexico City are covering up the traditional hand-painted food carts and business signs with officially approved city "branding." Covering up the art that makes a marketplace vibrant, let alone identifying what a vendor is selling, is counterintuitive and a slap in the face to the importance of vernacular art. Personally, I have a strong aversion towards bland corporate branding because it lacks soul and humanity, and most of it is unexciting. In my opinion, the world needs more vibrancy and less "gray." #mexicocity #rotulos #signage #culture #art #design #branding #government #foodandbeverageindustry #foodtruck #foodcart