Total store brand sales for the six months of 2024 were $121 billion, while national brand sales were $472 billion. https://ow.ly/SCRe50Sy7W4 #retail #privatelabel
Chain Store Age’s Post
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Aqui é Fresco, Portugal's leading network of independent supermarkets and mini-markets, is doubling down on its brand identity! Here's the scoop: - Doubling Down on Branding: Aqui é Fresco plans to expand its branding to all its stores, aiming for a stronger image and market share against larger retailers. - Success at the 13th Convention: The recent convention brought together 1,500 participants and facilitated a record €15 million in business deals. - 2023 Highlights: Aqui é Fresco saw a 10.3% sales increase, 23 new stores joining the network, and a 25% sales increase for its private label brand "Up." The Challenge: Aqui é Fresco faces growing competition from large retailers who have been expanding their network of smaller stores. - Aqui é Fresco's strategy is clear: project a unified image and leverage its network effect to compete effectively. https://lnkd.in/eSvgy26R #Retail #Portugal #AquiéFresco #Marketing
Aqui é Fresco To Double Number Of Branded Stores In 2024 | ESM Magazine
esmmagazine.com
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The restaurant industry’s in-person brand compliance model is unrealistic and outdated, due to the costs and logistics of physically visiting every store. Auxis’ new virtual Audit & Brand Protection Service is revolutionizing how restaurant brands approach operational support, solving the critical challenge of how to visit stores more often and at scale. The result: increased store touches improve control of brand standards, leading to higher revenue, customer loyalty, and franchisee success while virtual delivery lowers costs. Read Auxis Managing Director Keith Sayewitz's latest blog to learn more about this one-of-a-kind solution for restaurant brands: https://lnkd.in/eFqBbe-e #brandprotection #restaurantsuccess #qsr #franchising #brandconsistency #customerexperience Keith Sayewitz Fabiana Corredor Amy Koeppl Sruthi Ramakrishnan
A New Brand Protection Strategy for Restaurants - Auxis
auxis.com
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Interesting development for brands in the battle vs. private label. The longer-term question remains: Will enough consumers be aware of these tie-ups to impact the branded version significantly? Will it mainly affect sales for those who split their shopping between conveniently placed #aldi and #waitrose stores? #brands #retail #consumerbehavior
Does Biotiful tie-up signal a change of direction for Aldi?
thegrocer.co.uk
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Every floor dealer wants to boost their revenue. One way to accomplish this is to increase the average size of your transactions. Jim Augustus Armstrong delves into one of the most effective ways to make this happen. #coveringscanada #coveringsmagazine #flooringsolutions #marketing #retailer #retailers #revenuegeneration #upselling https://lnkd.in/gP6jkacr
Mastering the Upsell to Boost Average Order Size - Coverings
https://coveringscanada.ca
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🥝 Why food and drink founders must *SAY NO* to supermarkets to stop their brand crumbling - do this instead - Lessons from Pipers Crisps & Real Madrid🥝 Founders MUST SAY NO TO SUPERMARKETS. Challenger brands are wildly similar to Championship Football Teams. Huddle round. Grab yourself a Lucozade Orange - “Martin, Dave, YOU’RE ON!” Challenger brands want to RUSH supermarket listings. But, rushing is dangerous. Why? Imagine, Darlington FC playing Real Madrid in the Champions League Final. A gaggle of ghastly blokes slideeeee tackling over-paid-plonkers who’d rather be in Gucci sliders, slideeeeing into DM’s in Ibiza. Complete car crash. Championship Teams rushing to Champions League: GREAT FOR THE EGO, BAD FOR BUSINESS. Challenger brands rushing to Supermarkets: GREAT FOR EGO, BAD FOR BUSINESS. Brands get BLINDED BY THE LISTINGS LIGHTS. Challenger brands MUST SAY NO. SAY NO if the GM% is so crap you can’t effectively promote to drive trial and awareness. SAY NO if payment days are so long you can’t manage cash flow. SAY NO if you’re in the WRONG stores - 50 right stores > 250 wrong stores - NEWS FLASH Kombucha won’t sell in Hull. SAY NO if there’s not JOINT marketing plan/investment in off shelf, POS, shelf positioning. What to do about? Be like Pipers. Play where others aren’t. Pipers built a humungous business by FOCUSING on Speciality, building brand awareness die hard fans national trial. When the supermarkets pined for Pipers, they effortlessly crossed the chasm. Challenger brands must BUILD SLOW WORK THEIR WAY UP THE LEAGUES Relentless focus on Indies, Wholesale, Food service to BUILD BIG ROBUST FOUNDATIONS. Want more? Every top food and drink founder reads our Newsletter. Come join the party. Subscribe below xx
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Helping entrepreneurs and business owners in crafting their brand identity, including logo branding, print design, and website UI UX design | Completed Over 700 Design Projects
𝐖𝐡𝐲 𝐃𝐢𝐝 𝐃𝐮𝐧𝐤𝐢𝐧' 𝐃𝐨𝐧𝐮𝐭𝐬 𝐑𝐞𝐛𝐫𝐚𝐧𝐝 𝐓𝐡𝐞𝐢𝐫 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲? Rebranding is more than just a name change it's a strategic move to stay relevant and competitive. Here’s why this iconic brand decided to make the change: 1- Broadening Their Appeal Dunkin' wanted to highlight that they're not just about donuts. Their menu has expanded significantly, including a variety of beverages, sandwiches, and other snacks. The new name better represents their diverse offerings. 2- Modernizing the Brand The rebrand aims to modernize Dunkin's image and align with contemporary consumer preferences. It’s a move towards a fresher, more streamlined identity. 3- Digital Strategy As part of its rebrand, Dunkin' has focused on enhancing its digital presence and technology, such as mobile ordering and delivery. The simplified name is easier to use in digital formats and marketing. 4- Consistency Across Markets Many people already referred to the brand as “Dunkin’,” so the change makes their name consistent with how customers naturally talk about them. 5- Focus on Beverages Coffee and other beverages are a significant part of Dunkin's business. The new name puts more emphasis on this aspect, aligning with their strategy to compete in the beverage market. The rebrand reflects Dunkin's evolution and its commitment to staying relevant in a competitive market. Have you noticed any other brands that have rebranded recently? What do you think of their new look? #BrandIdentity #GraphicDesign #Branding #LogoDesign #Rebranding #Dunkin #Marketing #BusinessStrategy
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Calming the chaos of branded merch, custom decorated apparel, experiential marketing events, and building effective company store solutions
Pairing your brand with a retail product has many benefits. Retail brands elevate the image in the eyes and minds of consumers. Fortunately, retail brands are discovering their potential in the corporate branding space, and we can offer our clients more retail brands than ever before. If you want your name next to Stanley, Sony, Igloo, Slowtide, Asobu, Titleist, and so many more you need to check this out. Marketing strategy is like planting a garden. Variety makes it interesting; tools make it efficient, and experience makes it productive. That is what we do! Retail in promo, get some. #marketinggarden #businessvegetables #proformaonemarketing #retailbrands
POM Retail
viewer.zoomcats.com
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Another great article on Potbelly Franchising!
Inside Potbelly’s Comeback, from Potential to Powerhouse - QSR Magazine
https://www.qsrmagazine.com
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NVIDIA alumni | Enterprise AI, GenAI | Growth, GTM Strategy, Sales and BD/Partnerships Leader | Cloud, OnPrem and Edge
Sunny days ahead if you are in #groceryretail #foodandbeverageindustry Its evidently clear that #retailmedianetworks is bringing a positive impact to a Retailer's top and bottomline, while enhancing CX and BX (Brand Experience) #groceryindustry #retailmedia #cpgmarketing https://lnkd.in/gPi7rKbX
What do grocers have in store for 2024?
grocerydive.com
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