More recently, the bank haspivoted from west to east, strengthening its roots in Asia, which contributes most of its revenue. In particular, it’s been focusing more on China and Hong Kong, where it was founded by a Scotsman in 1865.
The choice of Georges Elhedery, who was widely seen as the favorite for the top job, shows HSBC’s deepening commitment to a region that the London-based lender considers key to cementing its future. He can speak passable Mandarin, making him the first CEO in HSBC’s modern history possessing the key language skill.
The ability to speak Mandarin is a recently acquired skill for the polyglot, who’s also proficient in English, French, Arabic, German, Spanish and Japanese. During his 2022 sabbatical, he spent part of his time-off learning the notoriously difficult language and a person familiar with the matter said he recently held a town hall meeting in Hong Kong partly in Chinese.
HSBC Chairman Mark Tucker previously said the next CEO will maintain the bank’s focus on deepening its business across Asia. That means a particular focus for Elhedery will be in Asian wealth management where the bank wants to become the leading provider to the region’s affluent and ultra-rich. To do this, it will have to eclipse UBS Group AG, which took a commanding lead in the market after its takeover of Credit Suisse.
The key to success for Elhedery could be managing the bank’s business in Hong Kong and China. His efforts at honing his Mandarin skills may give him a key tool that his predecessors have lacked: the ability to talk to policymakers and key clients in their own language.
Source: Bloomberg News
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