When users don't consent to data collection, advertisers lose the ability to track a significant portion (around 65% on average) of the journeys that start with someone clicking on an ad (ad-click). These journeys might have ended in a purchase or other desired action (conversion), but without data, it's difficult for advertisers to know for sure. Allowing site visitors to opt-out of cookies used for advertising or analytics isn’t just a matter of legality, it’s good business. According to Google’s internal data, data consent leads to an average of 65% of ad-click-to-conversion journeys recovered, which leads to a more intelligent digital strategy for your business. Your website should communicate the consent status of a user to adjust measurement and enable modeling for gaps in conversions. Consent mode enables an advertiser to ethically and legally transmit users’ personal data for advertising, measurement and personalization. We love it for its personalization features like targeting certain audiences by communicating consent status of a user and adjusting accordingly. Your 65% isn’t a pipe dream, it’s based on real Google internal data collected in 2023. Does your website or app display a consent banner yet? (Swipe for an example of a consent banner with detail on optins by cookie type, from Hubspot.com) #consentmode #dataprivacy #goodbusiness
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Thank you Built In for recognizing Centerfield as a top B2B company! Centerfield operates a range of digital brands publishing content across a variety of industries and offers services that help companies bolster their customer acquisition strategies and improve sales. With expertise covering areas like SEO, paid search, social media marketing, landing page development and email marketing, Centerfield’s customers include 25 percent of Fortune 100 companies. #b2b #builtin #fortune100
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Earlier in June, we welcomed our Centerfield Summer Interns! Our 8 interns will be with us through August and have the chance to develop new skills and work on high-impact projects for their respective teams. What better way to kick the summer off than some team-bonding at Top Golf!⛳️ #internlife #centerfieldculture #topgolf
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🌟 This week’s Intern Spotlight 🌟 Welcome, Joanne Lee to the Product Design team! Joanne will be helping Centerfield create products that help our clients increase customer lifetime value, reduce churn, improve loyalty, and much more. About working at Centerfield, Joanne says, “I'm excited to continue growing and contributing in meaningful ways as a designer and team player. but more (if not, most) importantly, I’m looking forward to meeting working alongside new people!” #fortune100 #productdesign #centerfield
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We love these thoughts from John Busby, Centerfield CMO and wannabe second baseman for the Los Angeles Dodgers. John knows that personalization is an ROI driver. But how? In <2 minutes, he’ll tell you how to personalize your marketing to *actually* drive revenue. #personalization #digitalmarketing #ROI
John Busby, Centerfield CMO and wannabe second baseman for the Los Angeles Dodgers, knows that personalization is an ROI driver. But how? In <2 minutes, he’ll tell you how to personalize your marketing to *actually* drive revenue. #personalization #digitalmarketing #ROI
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It happens before you know it - your company is operating in multiple time zones, and suddenly the ability to provide round-the-clock support isn’t a “nice to have” - it’s critical. Great marketing has its place, but the success of a company often hinges on its after-hours support. In this article, we share a bit of what we know about the benefits of the game changing service known as the after-hours call center, and explore its implementation. #callcenters #afterhourscallcenters #customerservice
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Building a Brighter Future: The Centerfield Team Volunteers In NY, Centerfielders got their hands dirty and helped plant and harvest with GrowNYC's Green Space program, building and supporting community gardens and urban farms throughout the five boroughs. These spaces create opportunities for communities to grow food, care for the environment, and host events that bring neighbors together. On the same day, The Boston team built Solar Lights for children who face energy poverty. We’re proud of these amazing individuals who have gone above and beyond to support such excellent programs! 📷: Brad Green, Nick Kurjiaka, Anthony B., Gena Romano, Erika Rappaport, Thomas Quinn, Greg Coonley, Nick Fletcher, Stephen Lovely, Jacqueline H., Muchoki Abrahams, Rodrigo Talavera #centerfield #grownyc #community
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This week’s Intern Spotlight: Welcome, Ashley Voong our Paid Media Intern! About working with Centerfield, Ashley says, “I am most excited about all the new people I will meet, the relationships I will build, and the skills I will learn! By the end of this summer, I hope to gain invaluable experience and walk away with skill sets ready to conquer the paid media world.” Centerfield’s media expertise drives a $1 billion media spend, fueling our proprietary platform, Dugout, and enhancing every step of the shopping experience in real time for millions of consumers. We can’t wait to see what Ashley learns and does on our Media Buying team. #fortune100 #mediabuying #centerfield
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Tired of seeing clicks and impressions that don’t translate into tangible results? Make the shift to outcome-based digital marketing with these 10 steps. #digitalmarketing #strategicinsights #ROI
Go Beyond The Click: Make the Shift to Outcome-Based Marketing in 10 Steps
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🌟 Intern Spotlight 🌟: Welcome, Aimee Cheng! We can’t wait to see what Aimee will learn and do as our Industry Research & Communications Intern. Centerfield specializes in customer acquisition from paid search, social, our owned and operated digital brands like Business.com and BroadbandNow.com, and strategic partnerships. Altogether they have enabled us to acquire nearly 10 million new customers for our clients. Our Research & Communications team is an essential part of that. Stay tuned every Wednesday to meet each of our interns who are bringing fresh perspectives, talent and new energy to our workplace. We are so pleased to have them! #communications #industryresearch #internspotlight
