Celeste Sirin 🌍🌻’s Post

Unearthing Gold Nuggets from the TALENT ACQUISITION MASTERCLASS TRAINING: Transforming Recruitment Through Your EVP and Employer Branding 💡   Yesterday, I had the pleasure of workshopping with this incredible group of progressive Talent Acquisition Leaders hungry to excel beyond conventional HR processes. In Masterclass 2, together we explored how to effectively communicate and integrate their employer brand and EVP into their Talent Acquisition strategies and the candidate lifecycle. Here are just some of the main highlights learned: 🌟Always remember that employer brand marketing should be consistently communicated both internally and externally. ☑️Using every opportunity and leaving no stone unturned in embedding their employer brand and EVP throughout their Talent Acquisition strategies. 🚀 Elevating the traditional recruitment funnel by identifying key influence points to promote, market, and maximize their EVP at every touchpoint. 💡 Leveraging their potential as employer brand marketers to impact and influence stakeholders at both strategic and operational levels. 🛠️ Finding practical solutions to transform their Talent Acquisition challenges into actionable solutions. 📈 Intentionally building proactive recruitment marketing campaigns ahead of hiring. 🤝 Steps to influence Leadership and Hiring Manager involvement in the execution and integration of their employer brand and EVP. 👥 Taking a collaborative approach to making EVP practical and visible to ensure it shows up in daily recruitment activities. The comfortable forum lent itself to vibrant and actionable discussions, filled with knowledge sharing and practical workplace action points. 🌟 To all these future progressive Employer Brand Marketers and Leaders Bilqees Bapoo Tashreeqa Williams Ayakha Jonas Selaelo Maraka Ilhaam van der Schyff Debbie-Shone Zola Fuyani may you grow from strength to strength as amazing influencers and ambassadors for your talent brands. #TalentAcquisition #EmployerBranding #EVP #Masterclass #Leadership #RecruitmentMarketing #TAstrategies

🌟 Exciting Opportunity for Heads of Talent Acquisition! 🌟 Join us for an engaging session on "Activating your Employer Brand through your TA Team" led by Chris Ramsey, VP, ITA at Randstad USA. 🗓️ Date: June 24th at 3PM EST 👥 Audience: Executives in the Talent Acquisition Category 🔗 Setting: OnCon Senior Council Roundtable 🌟 Key Topics to Expect 🌟 1️⃣ Leveraging Employer Brand: Explore the pivotal role of the Talent Acquisition team in activating and amplifying the employer brand. Discover strategies to align employer brand messaging with talent acquisition efforts for maximum impact. 2️⃣ Perception Management: Discuss the relationship between employer brand perception and the talent acquisition process. Gain insights into cultivating a positive employer brand image to attract top talent and create a compelling candidate experience. 3️⃣ Building Team Leadership: Reflect on the key leadership traits necessary within the Talent Acquisition team to effectively convey and amplify the employer brand. Learn strategies to inspire and lead a team focused on elevating the employer brand. 4️⃣ Collaborating with HR: Explore techniques for aligning talent acquisition efforts with broader human resources initiatives. Discover strategies to foster collaboration and ensure cohesiveness in employer branding and talent management. 5️⃣ Engaging Talent through Branding: Discover innovative approaches to engage and attract talent by leveraging a strong employer brand. Learn how to effectively communicate and project the organization's culture and values to potential candidates. Don't miss this opportunity to refine your talent acquisition strategies and amplify your employer brand through effective leadership. 💥 Register Here: <https://buff.ly/3VFuUzo> Join us at OnCon Senior Council to redefine the dynamics of talent acquisition leadership and employer brand activation with industry expert Chris Ramsey. #TalentAcquisition #EmployerBranding #HRLeadership #ProfessionalDevelopment #Networking #SeniorCouncil

Why Employer Branding & Recruitment combined is a Superpower! I love diving into both - recruitment, reaching out to and speaking with the most interesting people out there and also put myself and the company out there. Whenever I receive feedback about how someone knows about the company from or what I do from my posts and therefore decides to jump on a call with me, always gives me this tingling excitement. 🤩 Here’s why: 🔍 Magnetic Attraction: A strong employer/personal brand pulls in top-tier talent more effortlessly, positioning it as a beacon (jeez, I ALWAYS think of bacon) for those seeking meaningful careers. 💬 Authentic Engagement: Personal branding allows us as recruiters to be genuine ambassadors, building trust and connecting deeply with potential candidates. 🏆 Competitive Edge: You stand out in a crowded market. A compelling employer/personal brand attracts not just any talent, but the right talent. 🤝 Long-Term Loyalty: Solid branding lays the groundwork for long-term relationships and creates the wish to grow with you and the company. 🌟 Enhanced Visibility: Merging personal with employer branding amplifies the reach, attracting candidates and opportunities alike and turning the recruitment process into an ongoing engagement. Integrating employer/personal branding with our recruitment efforts transforms us from mere participants to champions in the talent acquisition world. It's about creating a legacy, crafting an environment where talent thrives and exceptional experiences are made. Let’s leverage this powerful combo and transform our recruitment approach! The art of combining talent acquisition with branding is not just a tool; it’s our superpower. 🔥 #RecruitmentSuperpowers #EmployerBranding #TalentAcquisition #PersonalBranding #Recruitment

One of the most overlooked drivers for attracting leaders? EMPLOYER BRANDING! This is a point I consistently emphasize to my employer partners. Across different corporate levels, each group has distinct desires. When it comes to senior management, they are often drawn to business challenges, the opportunity to make a significant impact through their role, and most importantly, long-term career development. It's crucial for companies to showcase these qualities to the market and ensure they convey the right image. I've noticed an intriguing disparity in the impression of employer branding when I ask both market professionals and the companies themselves. Additionally, there is a tendency for people to mistakenly associate the branding of the products a company sells with the potential for career growth from the middle level and above. That’s why I consistently update my valued partners about how they are perceived in the market in any conversation I have, providing them with valuable insights to refine their employer branding and attract top talent. I encourage you to try this approach next time, ask job seekers and companies about their impressions, and you will find some interesting answers that will amaze you. In the end, it's an additional benefit that a recruiter can readily assist with, creating significant impact for both parties involved ⭐️ #EmployerBranding #LeadershipAttraction #CorporateCulture #TalentAcquisition #CareerDevelopment #BrandPerception #RecruitmentInsights

Navigating recruitment effectively requires a robust communication strategy that extends beyond job postings. By integrating marketing, PR, and branding techniques, organisations can showcase their identity to potential candidates. 1. Employer Branding: Craft a compelling narrative around company values and culture to attract top talent and enhance retention and productivity. 2. Social Media Utilisation: Utilise platforms like LinkedIn, Facebook, and Twitter to engage candidates through targeted ads and employee advocacy, showcasing authentic company culture. 3. Employee Advocacy: Encourage employees to share positive experiences to humanise the brand and attract referrals, fostering a positive work environment. 4. Overall Strategy: Integrate branding efforts with social media recruitment, monitor campaign impact, and use storytelling to enhance engagement. 5. Measuring Success: Track candidate attraction, employee engagement, and online presence growth, while seeking feedback for continuous improvement. By implementing these strategies, organisations can build a strong employer brand, expand their talent pool, and attract candidates aligned with their culture and values. #RecruitmentCommunication #EmployerBranding #HRStrategy #TalentAcquisition #SocialMediaRecruitment #EmployeeEngagement #CareerDevelopment (Recruitment communication tips, Employer branding strategies, HR strategy insights, Talent acquisition techniques, Social media recruitment trends, Employee engagement ideas, Career development advice, Recruitment communication best practices, Employer branding success tips, HR strategy for recruitment)

Employer branding isn't just a recruitment strategy - it's an essential element of long-term business success. When candidates and employees perceive your company as a desirable place to work, they become brand ambassadors who spread the word and attract like-minded individuals. 🙌 By consistently delivering on your promises and offering fulfilling career opportunities, you establish a reputation that sets you apart from the competition. It's about more than just filling positions - it's about building a strong, sustainable team that propels your organisation forward. 🚀 By aligning your employer brand with your business objectives, you create a powerful magnet for top talent and set the stage for long-term success. Let's chat about your brand's journey to success! 🧲 #EmployerBrand #TalentAcquisition #BusinessGrowth

𝗪𝗵𝗮𝘁 𝗿𝗼𝗹𝗲 𝗱𝗼𝗲𝘀 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗽𝗹𝗮𝘆 𝗶𝗻 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗻𝗴 𝘁𝗼𝗽 𝘁𝗮𝗹𝗲𝗻𝘁? 🔍 📌 Employer branding plays a crucial role in attracting top talent for several reasons: 𝟭. 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻: A strong employer brand communicates your company's values, culture, and mission, making it more attractive to potential candidates. This can significantly increase the pool of high-quality applicants. 𝟮. 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗶𝗼𝗻: Effective employer branding helps differentiate your company from competitors. A unique and compelling brand can make your organisation stand out in the job market, drawing attention from top talent. 𝟯. 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻: A positive employer brand creates a favourable perception of your company, enhancing its reputation. Candidates are more likely to apply to and join companies they perceive as reputable and trustworthy. 𝟰. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: A strong brand fosters engagement by aligning candidates' values with those of the company. This alignment can lead to higher employee satisfaction and retention once they join the organisation. 𝟱. 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗢𝗳 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝗻𝘁𝘀: Companies with strong employer brands attract more qualified candidates. Talented individuals often seek out companies with positive brand reputations, leading to a higher caliber of applicants. 𝟲. 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻: Employees are more likely to stay with companies that have strong, positive employer brands. This reduces turnover rates and ensures the company retains its top talent. Investing in employer branding not only helps in attracting top talent but also supports overall business success. #EmployerBranding #Recruitment #CompanyCulture

Navigating the Talent Landscape: Key EVP Focus Areas in 2024🚀 I'm deeply committed to assisting employers in recognising the significance of their EVP and candidate experience. So, I've taken a deep dive into pinpointing the key areas worth investing in for 2024. 🌐 Enhance digital presence - It enables you to connect with candidates in real-time, showcase your culture, and adapt to the evolving expectations of the modern workforce. 🤳 Influencer strategies to make leaders more relatable and approachable - Initiating a leadership storytelling series is a great starting point, encompassing narratives such as the leader's career growth journey, insights into their decision-making process regarding cultural or business aspects of the company, or reflections on prevailing industry trends. 🗣 Empowering employees as brand ambassadors - The rationale is clear: statistics reveal that when candidates are researching potential employers, they place a high level of trust in the experiences and opinions of current employees. The goal is to encourage your employees to serve as brand champions, leverage their authenticity and reach to enhance the company reputation, attract top talent, and engage with the broader community. 🌏 Global organisations focussing on localised content - Beyond a universal experience, the company culture varies significantly across locations, and candidates pose diverse questions and expectations influenced by cultural nuances and distinct office cultures. The more specific your employee stories, the more insight you give candidates and the faster you can move them through the candidate funnel. 📈 Measuring – Just like the saying, if you can't measure it, you can't manage it. Employer branding metrics serve as the cornerstone for comprehending the impact of your employer brand. Some metrics you could begin to measure are employee referral rates, social engagement, career page analytics, and candidate and employee NPS. In the current dynamic job market, where diverse talent and skills are in high demand, the significance of Employer Branding, coupled with an outstanding candidate experience, has never been more crucial. If you would like to discuss the future of work or your next career move, please reach out. 📱 0414 893 071 📩 [email protected]

The MENA region is booming, but attracting and retaining top talent can be challenging. While a skilled labor shortage and inefficient hiring processes pose hurdles, a critical factor often overlooked is employer branding. What is employer branding? It's about crafting a compelling image of your company as an employer, showcasing your culture, values, and unique offerings to potential candidates. Why is it important? A strong employer brand can: Attract top talent: Stand out from competitors and attract high-performing individuals who align with your company values. Reduce recruitment costs: By attracting qualified candidates, you spend less time and resources on filling open positions. Improve employee retention: Engaged employees who feel valued are more likely to stay, reducing turnover costs. Increase employee engagement: When employees understand and connect with your brand, they're more motivated and productive. Boost productivity: A positive employer brand fosters a collaborative and inspiring work environment, leading to better results. Ready to build your MENA employer brand? Here are key steps: Define your Employer Value Proposition (EVP): What makes your company unique and attractive to talent? Identify your target audience: Who are you trying to attract? Tailor your messaging accordingly. Develop a branding strategy: Use a mix of online and offline channels to communicate your EVP effectively. Be authentic: Don't make promises you can't keep. Reflect your company's true culture. Be consistent: Maintain a unified brand message across all channels. Investing in employer branding is an investment in your company's future. By attracting and retaining top talent, you unlock the potential for growth and success in the dynamic MENA region. 🇦🇪📈 #MENA #employerbranding #talentattraction #recruitment #HR #growth #Prism7UAE #UAEbusiness #recruitment #AI #automation #futureofwork #hiring #businessgrowth #successtips #internationalbusiness #globalbusiness #jobsearch #uaejobs #ExecutiveSearchUAE #TalentAcquisitionUAE #HRConsultingUAE

The impact of Employer Branding on the candidate pipeline When it comes to hiring, your company's reputation plays a pivotal role in attracting the right talent. Think of it as a beacon – either drawing in top-notch professionals or deterring them. Throughout my time working with sales and marketing teams, I saw that successful talent acquisition and client acquisition are very much alike. (Shout out to my colleague Todd Brengel, who keeps proving my hypothesis over and over again 👋). When your organization establishes a strong employer brand, the recruitment process becomes less about chasing candidates and more about cultivating a pool of engaged and proactive talent. Reputation draws in individuals who actively monitor new job openings and maintain regular communication with recruiters. As a result, candidates promptly apply for relevant vacancies, while the HR team saves considerable time on hiring. Positive employer reputation extends beyond the transactional. Candidates who have a favorable experience throughout the recruitment process may become ambassadors for your business. They are more likely to share positive experiences with peers, colleagues, and even on professional platforms. Chances are they may even help you attract more high-caliber candidates organically. In the end, we get: ⇒ shorter interest to application time; ⇒ more engaged and better-qualified candidates; ⇒ higher employee retention. To all the HRs in my network, in what other areas have you seen the effect of EB?