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https://lnkd.in/gyJg7cCh   Super Bowl LVIII has come and gone, and here are some of my thoughts.   My standout ad? Paramount . Goofy, cringy, and funny. Will I subscribe? Maybe. With my family's love for Survivor, it's a possibility. But at $30 million for a two-minute slot, plus production costs, I wonder: How many subscribers does Paramount need to justify its ROAS?   As an Arnold Schwarzenegger fan, the State Farm “neigh-baa” ad was fun. A smart move compared to their previous campaign with Patrick Mahomes and the Chiefs. As a Raiders fan, I cringed at those ads all season. I bet fans of the other 31 teams felt the same. Yet, State Farm persisted. I don’t get it. What's your take on their strategy?   Kudos to Usher for his halftime show. No paycheck needed, just exposure, please. Last year, per Forbes, Rihanna's music sales spiked 300% due to her halftime performance. Now, that's marketing savvy.   On the flip side, after a decade, Pepsi's Super Bowl halftime sponsorship has been passed on to Apple Music. With broadcast TV on the decline, Pepsi's move into the digital space makes sense. Targeting Gen Z? Follow the digital trail. That, too, is smart marketing.

Let's get this Adventure started! Dora is here to Explore the rules and regulations - big words for this little girl but you may learn a thing or two! (I did!)

People are impressed by awards. At the very least many believe someone must be good at something if they have won an award! However, many of the awards in the consumer and business worlds are not as they may first appear. Perhaps the most aggressive and well-known of the *Iffy* corporate awards schemes in the UK are The "Prestige Awards". They work hard to break away from this image and have plenty of keen buyers who are happy to take the wins and fight their side, but a "vanity scam" of "pay to win" awards is still what it is. That said, I think the word "scam" is a bit of a misnomer. These "pay to win" awards are clearly now part of today's (almost) accepted fake-it-till-you-make-it world. If there's a scam being run there, it's not by those who sell the awards, so much as by those who pay for the award package and pretend that it means something. Having just been through the film festival application process and circuit I am more than aware that there is a whole series of fake or dodgy festivals out there. I reckon 50% of the festivals on there are simply running to raise money for their organizers and don't give a toss for the #filmmakers. Some don't run at all, but just pretend to. A good chunk of them are clearly "pay to win" with individual categories in such a multitude that you can more or less buy your way into extremely high odds of winning - some of these festivals run as often as once a week! I shit you not... I'll do a show on dodgy film festivals as part of my Film Pro Productivity & Success podcast. I think I managed to avoid them with The Traveller, but the experience of applying for and communicating with festivals was a particularly "scammy" one. With all THAT said, what ESPN has been up to since 1997 is a whole new level of #Crazy! Check this out from #NateTheLawyer on YouTube to hear the whole story. https://lnkd.in/eskkCUdi

📣However you decide to market yourself and broadcast your expertise, make sure you get yourself out there! You can't be considered the expert in your field if no one knows who you are! #BatCatMediaGroup #expertmarketing #expertinyourfield #marketyourself #broadcastyourexpertise #experttips #marketingtips

The latest in entertainment news with Variety – CBS News

𝗦𝗨𝗣𝗘𝗥𝗕𝗢𝗪𝗟 𝗔𝗗𝗩𝗘𝗥𝗧𝗜𝗦𝗠𝗘𝗡𝗧 TIP 📢 Do you know that commercials are produced especially for the Super Bowl - but broadcasting them is not cheap. Around $𝟳.𝟬𝟬𝟬.𝟬𝟬𝟬 𝗮𝗿𝗲 𝗰𝗵𝗮𝗿𝗴𝗲𝗱 𝗳𝗼𝗿 𝟯𝟬 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 😱. Yes this amounts was paid by the brands. At least the price remained stable compared to the previous year 😂. Interesting 🧐. #paidmedia #livestreaming #superbowl #tvadvertising #chiefs #49ers

Are you ready for the big game? We sure are! Buffalo wings, jalapeno poppers, potato skins, Philly Cheesesteak sliders, cheese fries, and libations- we have everything covered. But, that's not the only thing we're excited about. Ad Week is giving us a glimpse of the innovative ads reaching an astronomical number of eyes. Get ready to be inspired! #BigGame #AdWeek #Innovation #Advertising #Marketing