CBS Sports’ Post

NBC Sports says digital hit another viewership milestone for Sunday Night Football in 2023, delivering a full-season AMA (Average Minute Audience) above 1.5 million viewers (1.56 million) for the first time across Peacock, NBCSports website, the NBC Sports app, and NFL Digital properties – up 33% from the prior record (1.17 million) set last year. Total audience across pay TV and all digital properties combined delivered an average of 21.4 million viewers. Key Takeaway: That puts digital viewership at 7% of total viewership. Three games topped the 2 million mark (which had never previously been reached by a regular-season NBC Sports’ simulstream), and the eight most simulstreamed regular-season games in NBC Sports’ NFL history came this season. https://lnkd.in/eSFgaMR7 - #streamingmedia #sportsnews #peacocktv #nfl #nflplus #nbcsports #sundaynightfootball

Some fans are complaining about and industry pundits are questioning - but they’re missing the point. The Peacock NFL Wild Card stunt generated a lot of earned media attention for the Peacock brand and product/platform. Media companies have always leveraged NFL as a loss leader for broader aims. Recall Fox’s NFL deal in 1994 (fans had to get rabbit ears to tune in games because More than 85 percent of Fox's affiliates were UHF stations — meaning, they were located on channels 14 through 83, helped Fox build up their UHF affiliate station base and provided future leverage in carriage deals with VHF stations) and ESPN first cable only MNF game in 2006 (fans had to get cable to see games, help Disney build up cable networks power.) The Peacock game was a move to further establish paid streaming as future destination for exclusive sports content. #ott #nfl

Watching NFL games, especially for out-of-market fans, can be a challenge and often comes with a hefty price tag. While the Super Bowl is widely available, many regular season games remain out of reach for fans living outside their team's local market. The expensive NFL Sunday Ticket offers a solution, but with a high cost and limitations. As the NFL explores more streaming-exclusive games, accessibility and cost hurdles may increase. A more affordable single-team Sunday Ticket package, similar to NBA Team Pass, could be a logical option to attract more fans. Despite the challenges, the NFL remains a powerhouse in television ratings, and many fans are willing to pay for access. #NFL #SundayTicket #Streaming #SportsFans #TelevisionBroadcasts

NFL's playoff game on Peacock sets a streaming record 🏈 👇 1️⃣ The NFL's shift to exclusively stream playoff games, starting with Peacock's broadcast of the Chiefs' win over the Dolphins, marks a major change in sports broadcasting. 2️⃣ The NFL has allocated $390 million for exclusive rights to one wild-card game per season in '23 and '24. Coming up is a potential $500 million for two games per season starting in '25. 3️⃣ The Chiefs-Dolphins game peaked at 23 million viewers, the most streamed NFL game in U.S. history. More than a number, this demonstrates the digital shift in viewer habits. 4️⃣ Peacock saw a $13m return, plus a 1.1 million boost in subscriptions post-game. 5️⃣ Despite mixed reactions from fans, the NFL is committed to finding a balance between traditional broadcasting and exploring new platforms. 6️⃣ The success of streaming paints a clear contrast to traditional methods - spotlighting its importance in the NFL's future strategy. 7️⃣ Peacock's record-breaking NFL streaming isn't just a win for the platform but a testament to the evolving consumption of sports. 8️⃣ The NFL stays innovative and dominant in the sports and media landscape. ** Follow CuboPro B.V. for more on Sports&Finance trends and deals. #NFL #sports #sportsbusiness #linkedinsports

A Boku partnership powered Peacock and National Football League (NFL) setting new records in U.S. history! 🚀 Ask me about Boku partner marketing and bundling capabilities to learn more. 💡 #marketing #bundling #partnership #BokuDidIt #PoweredByBoku

Enabling global partnerships to acquire premium customers is also a core value of Boku’s commitments towards our Merchants localised payments needs. Congratulations to the entire team!! #payments #paymentsolutions #bundling #partnerships #customercentricity #customerexperience #customeracquisition #cobranding #marketgrowth #marketingtechnology #growth #boku #paymentsinnovation

Tonight is quite a landmark for the NFL in the US. Peacock will exclusively stream the playoff game between Kansas City Chief and Miami Dolphins. 1. Those games normally have 30M viewers 2. Will Peacock be able to sustain the traffic? (less than 30M I guess this time) 3. Those game were normally available for free 4. Now the minimum subscription for Peacock is 6 USD for a month. If you are not in Miami or KC. No ad-based options. 5. Not everybody will know how to access the streaming, some rural areas may have suboptimal network quality 6. Fans are not all super happy, r better some fans are really unhappy. But we know anything new laways have vocal detractors 7. Peacock paid 100M. Their objective is to increase subscribers. They are ta 30M now. Grew 10M in 2023 8. What does it mean for the NFL? What about their relationships with fans? Peacock NBCUniversal National Football League (NFL) Empathy for all those involved to deliver. What a night. Will see how it goes. Long night in Torino watching the game from here too and following those posting about it. By the way, FYI: To watch the full slate of NFL games this season, you need access to the major TV networks, Amazon Prime Video, ESPN, the NFL Network, YouTubeTV (the only place you can buy the Sunday Ticket package), and sometimes Peacock (the streamer broadcast a game between the Bills and Chargers during Week 16).  #football #streaming #fans

Coming soon to Netflix…Christmas football Netflix is growing a beard and a belly and hurling subscriber-only footballs down the chimney: The former DVD rental service announced yesterday that it’ll be home to NFL Christmas Day games for the next three seasons. This year’s holiday matchups (Kansas City Chiefs at Pittsburgh Steelers and Baltimore Ravens at Houston Texans) will stream exclusively on Netflix, which paid ~$150 million for the privilege, Bloomberg reported. The streamer’s deal with the NFL guarantees it at least one Christmas game in both 2025 and 2026. Ad money inbound: An average of ~28.7 million viewers tuned into last year’s Christmas NFL games on linear TV, per Sports Media Watch. The NFL wants streaming viewers, and vice versa. Looking to bring in younger, cable-less viewers and expand its global reach, the NFL has made broadcasting deals for the upcoming season with Netflix, Peacock, Amazon Prime Video, and ESPN . Including a cable bundle and YouTube TV’s NFL Sunday Ticket, it’ll cost you $850 to access every game this season. Netflix is going big on live sports. The entertainment giant struck a $5 billion multiyear deal with the WWE in January and plans to host the internet-hyped Mike Tyson vs. Jake Paul boxing match this summer. And the NFL deal shows that Netflix is now deeply serious about sports after denying its interest for years. This wasn’t yesterday’s only big NFL announcement. The season schedule was also released, and the Chargers kept up their tradition of making an epic video.—ML https://lnkd.in/eVyjzif6

🏈 Super Bowl v ⚽ World Cup - The Value of Advertising 📣... The World Cup has 13x more viewers (1.5bn v 115m) than the Super Bowl... and generates 15x more in revenue than the Super Bowl ($7.5bn v $500m) BUT… The cost of a 30 second Ad is 6x more in the Super Bowl ($7m v $1.1m) Doesn't make sense? The argument for Super Bowl ad price rests on the idea that the game's large audience is UNIQUE. It's not just the most-watched thing on the annual US TV calendar; it's the most-watched thing by a very large margin. Nine of the top 10 most-watched American TV broadcasts ever are Super Bowls... Other Insights: 1. AVG Game Time: 3.5 hours 2. AVG Ball In Play: 11 minutes 3. AVG 'Play' time: 4 seconds Go 49ers... #superbowl #football #insights #nfl #soccer #whyiwillnotbewatching