CBS’ Post

If you needed any more evidence that the best stuff to watch on TV is from streamers, take a look at this latest report from Nielsen on US viewing habits that I wrote about today for Bloomberg News. New shows like "Bridgerton" on Netflix drew more people to online viewing last month. Four streamers scored double-digit increases in viewing: Disney was up 15%, Tubi was up 15%, while Netflix was up 12% and Max gained 11%. In all, streaming accounted for 40.3% of TV viewing last month, its biggest share ever, while broadcast viewing shrank to 20.5% and cable declined to 27%. What did people watch on regular TV? Pro basketball, the presidential debate and hockey. What were you watching? https://lnkd.in/g6x_pS7a

NBC and Peacock announced 23M total viewers of the streaming only AFC Wild Card game on Peacock. While they announced it as a "mike drop", it seemed to really be a dropped ball. There were 5M fewer viewers than average viewership for the 2023 Wild Card round, there was no additional value to viewers and they are facing a backlash to the streaming-only approach for the game. This is certainly where the networks and the league want to go, but without delivering additional value to fans, can it be viewed as anything other than a money-grab? https://lnkd.in/gMyW2Mk2

Our data on this is clear: From an audience demand perspective across both respective content portfolios, a combined Warner Bros. Discovery - Paramount entity would have been the market leader. Whether WBD decides to pursue some other type of M&A deal or continue fighting Netflix's streaming dominance on its own, it is clear that WBD’s premium cable assets are a unique strength it brings to the table: 76% of demand for all shows on Max at the end of 2023 was for a show that originally premiered on a cable channel. This is more than any other major SVOD in the US.

Score a $49.99/month Hulu bundle deal before the price hike - https://lnkd.in/ggSzEC4T - The Hulu bundle that includes Hulu, Live TV, Disney , and ESPN is marked down to $49.99/month for the first three months of streaming for new subscribers - ShipWr3ck - \<div\>The Hulu bundle that includes Hulu, Live TV, Disney , and ESPN is marked down to $49.99/month for the first three months of streaming for new subscribers\</div\> ~ Shared by https://shipwr3ck.com/

Survey: Many subscribers remain on ad-free streaming tiers. Almost three-quarters of US subscribers to Max, Disney and Netflix remain on ad-free tiers as opposed to about half of Paramount and Discovery customers, according to a Gfk survey of 4,000 adults. At the other streamers, 57% of Hulu and 64% of Peacock subscribers report being on ad-supported plans. MediaPost Communications (free registration) (10/30) http://ow.ly/Rp6B104ZHgT

BBC has joined forces with rival broadcasters to launch Freely, a new streaming service that delivers free-to-air TV to households across the country via broadband connections. The online service, set to launch in the second quarter of this year, will combine live and on-demand programming, allowing viewers to pause, rewind and watch shows from the start. This move shows that traditional broadcasters are fighting back against streaming giants like Netflix and Disney, particularly as public viewing habits change. Learn more about this new service on Fast Broadcaster. #BBC #streamingservice #tvstreamingwars #Netflix #Disney #broadcasters

In his recent Bloomberg TV feature, Michael J. Wolf addresses the changing dynamics of linear television, particularly the role of live sports. With streaming gaining prominence, the future of cable TV is in question. How can businesses like The Walt Disney Company navigate this shift and capitalize on new opportunities? Read the full report: https://www.activate.com/ #ActivateInsights #ActivateOutlook2024

Exciting News: #Orlando Ranks #2 Nationally in Connected TV Usage! ⁉ Did you know that Orlando is soaring to the top, ranking #2 nationally for consumers using connected devices to watch TV? Not only that, but over 320,000 Orlando adults have tuned into #Tubi in the past month! 🌟 📺 With the TV landscape becoming increasingly fragmented, there's no better time to leverage FLX Streaming for your advertising needs. Our platform allows you to reach a highly engaged audience in the most efficient way possible. Curious to learn more about the future of advertising in Orlando? Let's chat! #askmehow #ctvadvertising #ottadvertising #centralflorida #Fox35Orlando #digitaladvertising

\<div\>Top streaming deals in September: Hulu, Disney , and ESPN have a bundle you won’t want to miss\</div\> - https://lnkd.in/gnEX_d2p - Many streaming prices are going up, so here's how to swing Paramount , NFL Sunday Ticket, and more for less. - ShipWr3ck - \<div\>Many streaming prices are going up, so here's how to swing Paramount , NFL Sunday Ticket, and more for less.\</div\> ~ Shared by https://shipwr3ck.com/