CBS’ Post

Ever feel like you're just the "hands" in a marketing campaign? You put in the hard work, craft the perfect message, but it feels like something's missing? But here's the thing, marketing folks. Our industry thrives on understanding the cultural climate, not just trends. It's the secret sauce for injecting wit, intelligence, and cultural relevance into campaigns. Relational dynamics, social movements, evolving slang – it's all fertile ground. Yet, if we miss those subtle clues, well we might end up with a "just hands" approach - so dive deep! Pay attention to the bigger picture! Immerse yourselves in the culture, listen to the nuances, and then craft messaging that resonates with your audience.

Embrace diversity and realize the untapped power of inclusivity in branding. Check out this article and discover the key to building a modern brand that emotionally connects to your audience for maximum success. #branding #Bahamasamarketingagency #personalbranding

Explore the future of communication and beyond with Ruder Finn latest partner content. From emerging trends to innovative strategies, discover what's next in the ever-evolving world of PR and beyond. Dive in for a glimpse into the future: https://brnw.ch/21wJpjM #Communication #Innovation #PR #PartnerContent

🌟 Celebrating our Remarkable Marketing Team! 🌟 As we continue to achieve new heights and make significant strides in the market, it is essential to recognize and appreciate the driving force behind our success – our incredible Marketing Team! 🚀 Their unwavering dedication, exceptional teamwork, and creative brilliance have played a pivotal role in taking our company to new horizons. 🌠 Working together, they have orchestrated successful campaigns, forged strong connections with our clients, and effectively communicated our brand's essence to the world. But it's not just about the numbers and results; it's about the strong bond they share. Building trust, camaraderie, and open communication within the team have been paramount in fostering an environment where ideas flourish and talents shine. 🤝 We firmly believe that the happiness of our team members translates directly into the happiness of our clients. And it is evident that our Marketing Team's passion for their work shines through in every project they undertake, leaving a lasting impression on everyone they touch. Today, we take a moment to thank each member of the Marketing Team for their hard work, dedication, and innovative spirit. Your commitment to excellence drives our company forward and inspires others around you. 💪 To our Marketing Team, thank you for being the backbone of our success story. Let's continue to explore new horizons, break barriers, and make a positive impact together! 🎉 #marketingteam #teamwork #successstory #appreciation #inspiration #companyculture #relinns #workculturematters #teamworkisdreamwork #worklifebalance

🌟 Exciting things are brewing at Rushfirth Creative! 🌟 As we reflect on past projects from a LOOOOOONG time ago, like the 'town halls' I produced the creative for industry giants like #Google way back in the day, we're reminded of the power of meaningful internal communications. But what if I told you that we're currently cooking up something fresh and innovative in this space? Something that celebrates the heart and soul of your organisation, just like our Personal Brand Works service already celebrates the people behind the brand. We've got some really cool stuff lined up that's sure to shake up your internal comms game. Hint: It's all about culture – it's about fostering connection, collaboration, and authenticity within your team. Because we believe that great brands are built from the inside out. Get ready to ignite your company culture and unleash the full potential of your team.⏳✨ #InternalComms #CompanyCulture #Teaser #Innovation #StayTuned

Imagine Seeing Your Face in Times Square... How does that happen? Your face in Times Square? It’s not because you spent hours rubbing elbows at your local chambers of commerce.  It’s not because you did a lot of 1:1 discovery calls. Or local networking events. It’s definitely not because you stayed tied to old-fashioned, out of date, visibility tactics. It’s because you thought bigger and  leveraged other (larger, more powerful, soaked in credibility) platforms to reach massive, ideal audiences in a single leap. Yes, I’m talking about media. Print and digital publications. TV. News shows and talk shows.  An industry I just happen to know a thing or two about.  (ok that’s an understatement, I worked as a TV journalist for 20 years, I know A LOT about it). Becoming a household name (and reaping the benefits that come with that) isn’t  just about having great products or services, but also about how widely recognized and respected you are. Think about the impact of seeing your business on “The Today Show” or “Morning Joe”, “Squawk Box” or “The Wall Street Journal”, “Fox Business” or even “The Kelly Clarkson Show”. I mean really think about it. Earned media, (meaning you’re not paying for placement) on national and local programming, brings with it..  ✅A massive dose of credibility (you’ve already been vetted by the media outlet) ✅A huge influx of visibility (talk about selling one-to-many!  On steroids, my friends!) ✅Bonus- it’s free! The direct result? Confidence and visibility that can make you a ton of cash, build a bulletproof reputation that eclipses your competition, and skyrockets your confidence. All with way less schmoozing. If you’re interested in seeing how getting booked for media appearances, interviewed on talk shows, then book a Perfect Pitch Media Mastery strategy call with me to learn more. Link in comments. #media #mediatraining #confidenceoncamera #PR #PublicityCoaching #visibility

Happy to share with you a new intelligence report from Porter Novelli Timely content in yet another volatile year to come. Emotional Humanity, Contextual Competency, and Proactive Possibility: 3 critical mindsets to navigate choppy waters. #pr #marketing #reputationmanagement #emotionalintelligence #ai

Our brilliant VP and Head of Strategy Allan Blair is in the spotlight as he shares his thoughts with Creativebrief on the importance of cultural context in marketing 🙌 He says: “Our focus and expertise on Platforms and Culture (PAC) is vital to what we do. It underscores the importance of the nuances of different platforms and the conversations happening on them. We study the real conversations people are having around your brand, your competitors, and your category and then combine it with our knowledge of how the platforms, their features and algorithms can influence those conversations.” Make sure you check out the article and learn more about how we approach culture at VaynerMedia EMEA https://lnkd.in/ej9e2P59

Hey there! Justin Mauldin here, dropping truth from 15 years in the PR trenches. I've seen it all - the highlights and the horror shows. 😱 After years of spin cycles, I broke free and launched Salient PR. We're a breath of fresh air, helping killer brands craft stories that captivate. Forget tired press releases and recycled pitches. We go straight to the heart with creative campaigns that spark buzz. And we only work with companies making a real impact, not just chasing clout. ✨ In 7 short years, we've stirred up success for disruptors like Vanta, CircleCI, Density, Superlayer, Welcome, and more. But here's the real talk - the PR industry is stale AF. Time for a reboot. 👨💻 We're leading a revolution fueled by empathy, authenticity and results. Ditch the BS and hop on the Salient PR train! 🚆 This is the way forward. Let's connect and shake things up. The seat's open! #TruthToPower #GameChangers #SalientStyle

“Turning confusion into media-strategy success begins with a few simple but important steps,” says Angela Corsi Leon, senior vice president at Airfoil. “Start with compelling brand stories, find the best media outlets and platforms for those stories, and don’t forget that social media is a two-way street of communication.” For more tips on communicating effectively in an ever-changing media landscape, download our 2024 eGuide for free here: https://bit.ly/3QDBAvM