Casanova//McCann’s Post

💡 Embracing Nimbleness: Meeting Consumers Where They Live and Work 2023 has been a testament to the power of agility in navigating the ever-evolving landscape of consumer engagement. We've learned that being nimble isn't just a strategy; it's a mindset that allows us to meet consumers precisely where they live and work. By adapting swiftly to changing dynamics, we've fostered connections in the spaces that matter most to our audience. Whether it's in their homes or workplaces, the ability to pivot quickly has enabled us to align our strategies with consumer lifestyles, enhancing the relevance and impact of our interactions. As we reflect on this journey, we're inspired by the transformative potential of nimbleness. Here's to the lessons learned and the continued pursuit of meeting consumers exactly where they are in the future! 💡

Discover Why Brands Should Connect with Gen Z Consumers! Gen Z has grown up in economic crises, climate change, and a global pandemic. They're financially cautious, value-conscious, and digitally savvy. But they're also eager to work hard for what they want. So, why should brands connect with Gen Z consumers? They represent an incredible opportunity for businesses willing to understand their values, preferences, and aspirations. Read more: https://hubs.li/Q025kCHp0 #GenZ #ConsumerBehavior #BrandConnection

Americans spend a significant amount of time—and money—tending to their health. Does your brand understand consumers’ attitudes and behaviors in this key area of their lives and know how you can engage to drive growth? If you missed our #freewebinar last week, check out our follow-up blog and sample of our top-level insights and action steps for you to grow your brand, regardless if you are within or outside of the health and wellness space. https://lnkd.in/e_hGnTmk #diversity #inclusion #diversityandinclusion #marketing #marketresearch #marketingandadvertising #mrx

So - you want to engage with consumers? 5 simple ways to do it. And here's the research to back it up, sobering reading for some, exciting for others? Some key insights: 80% of US consumers expect brands to demonstrate their commitment to people and profits 84% of US consumers only buy from brands they trust 74% say brands play a crucial role in driving positive change 70% believe brands are responsible for building a healthier planet https://lnkd.in/eZmFNYCn

Are you worried about the impact of excessive screen time on your social connections and physical world engagement? Most respondents in Deloitte’s Connected Consumer survey are not, but the concerns around physical and emotional well-being persist. #ScreenTime #Wellbeing

Are you worried about the impact of excessive screen time on your social connections and physical world engagement? Most respondents in Deloitte’s Connected Consumer survey are not, but the concerns around physical and emotional well-being persist. #ScreenTime #Wellbeing

Are you worried about the impact of excessive screen time on your social connections and physical world engagement? Most respondents in Deloitte’s Connected Consumer survey are not, but the concerns around physical and emotional well-being persist. #ScreenTime #Wellbeing