Casanova//McCann’s Post

I’m excited about the new adidas x FARM Rio Collection for the Rio-based club, Flamengo. This new collection features t-shirts, dresses, shorts, coats, and even flip-flops. But its main piece… … is a new pre-match jersey, which the team will wear in upcoming matches. It showcases: → The cadence of Samba. → The curves of Rio’s sidewalks. → Tropical flowers and vultures (a nod to one of Flamengo’s nicknames). The campaign features generations of women — from grandmothers to granddaughters — all wearing the pieces. I, personally, really like how they’re adjusting their designs for other markets for athleisure wear. Even people who wouldn’t normally wear Adidas are showing interest! I also think it’s a brilliant way for clubs, specifically, to increase their brand awareness and fanbase representations away from traditional jerseys. What do you think of this new collection? Wouldn’t it be great if our mothers and grandparents could wear something representing our favorite clubs?

New Work! When Johannes Leonardo & Adidas approached us with an exciting project to highlight three of their iconic shoes ahead of Fashion Week 2023, we recognised the opportunity to create something truly special. Our task was clear—find iconic archive footage that grounds the film in history and showcases the global influence of Adidas shoes within a wide variety of subcultures. We embarked on a journey through an array of archive sources, spanning decades. From vintage shots of 60s athletes sporting the initial shoe designs to candid conversations with Run DMC about their cherished Adidas kicks, we explored textured glimpses of 80s Japan, 90s New York skate culture, and the evolving role of these shoes in fashion culture.
 The outcome? Three captivating films that exude authenticity and genuine engagement.
 This case study highlights the benefits of using archive content and how seamlessly blending it with live action enhances authenticity. The workflow was a streamlined collaboration between Director, Agency and The Director Studio. Finally, our clearance team diligently handled the complexities of the content clearance, ensuring the material's commercial usability. We’re ecstatic to have worked on this project and blown away by the results. #licensing #stockfootage #clearance #ugc #foundfootage #advertising #archive #archivefootage #commercials #filmproduction

A 70 year old pair of shoes saved Adidas when Kanye West broke up with the brand. Here’s a breakdown of the situation: * Longstanding Partnership: Adidas and Kanye West have had a successful collaboration since 2015, producing the popular Yeezy line of sneakers and apparel.
 * The Tensions: Public disagreements were rising regarding creative control, royalties, and business practices.
 * Adidas Samba’s Role: It’s a classic 70 years old Adidas shoe that saw a resurgence in popularity in recent years came out at the right timing for Adidas when Kanye West and Adidas drifted apart. This ongoing success story demonstrates Adidas’s brand strength beyond any single collaboration.
 Current Status: * Partnership Continues: Despite the tensions, Adidas and Kanye haven’t officially ended their partnership. Yeezy products from 2022 are still being released and sold.
 * Future Uncertain: Whether the partnership will continue in the long term remains to be seen. #adidas #adidasoriginals #celebritymarketing #influencermarketing #marketingstrategy

Adidas has taken legal action to block FIVE trademark applications filed by LIV Golf to protect its “L” logo. The legal basis of Adidas' claims is that the LIV Golf "L" logo: “...incorporate[s] three stripes in a manner that is confusingly similar to the Adidas Marks in appearance and overall commercial impression.” The apparel company believes that consumers will confuse clothing products bearing the LIV Golf "L" with its products. So are the claims legit? It is going to be a tough case for Adidas. If you recall, Adidas recently lost a similar case against clothing maker Thom Browne. The jury in that case essentially found that Adidas does not have exclusivity to stripes on clothing. The most likely outcome of a case like this is a settlement agreement in which LIV Golf agrees to some limitations on how its "L" logo might appear on products, thus limiting the chances it would look like Adidas' stripes. So What do you think? Is it possible that consumers will confuse the two logos? You can read the full Notice of Opposition filed with the USPTO on Monday here: https://lnkd.in/grXqJT3s #adidas #liv #golf #trademarks

The adidas x Gucci C'est L'Amour campaign is a celebration of diversity, inclusivity, and the power of collaboration. #adidas #gucci #luxurymarketing #fashionmarketing #luxurybranding #luxurylifestyle #marketingandadvertising #fashioncampaign #luxurymarketing #adcampaigns

Cut the Cords: The Controversy of Kanye's Influence on Adidas Explore the contentious relationship between Kanye West and Adidas, as we delve into the Kyrie and Nike situation and dissect the impact of Yeezy on the renowned sneaker brand. Discover why cutting ties may not be as simple as it seems, and why Adidas continues to sell his sneakers. #KanyeAdidasControversy #YeezyInfluence #SneakerCulture #NikeKyrieControversy #AdidasRevival #InfluencerImpact #BrandPartnership #SneakerMarket #AdidasSales #FashionIndustry

🔥 Tonight's #trailblazingtuesday shines a light on the #SeAcabo movement and how brands can support these athletes as they ignite a movement in Spain, and throughout the world. Remember Nike's Kaepernick Dream Crazy ad? Despite the initial heat Nike took when it came out in 2018, their support of Kap resonated with fans & consumers and their stock grew 5% YoY, adding a $6B of value. Now picture this: What if a brand rallied behind Spain's Women's National Team & Jenni just like Nike did for Kap (without the controversy)? Imagine an adidas SeAcabo Spain Jersey (the Federation's sponsor) featuring the players' names on the back? What about a Zara (Spain's most valuable brand) SeAcabo leisure line? Seizing the moment is gold. Fans crave ways to champion these athletes and their causes. Brands, let's turn supporters into champions! 🚀 #trailblazers #SeAcaboSupport Trailblazing Sports Group

🌟History of Adidas Puma The Riveting Tale of Two Siblings Who Shaped the Sportswear Industry Did you know that two of today's biggest sports brands were founded by siblings? It’s a story that's both fascinating and inspiring. 🤯 Once upon a time in Bavaria, Germany, Adolf and Rudolf Dassler were partners in the Dassler Brothers Shoe Factory. Their shoes even graced the 1936 Berlin Olympics! 🏅 But post-WWII tensions led to a split in 1948. From this split, two iconic brands were born: On August 18, 1949, Adolf ("Adi") founded Adidas – a blend of his nickname and last name. 👟 In June 1949, Rudolf started Puma, originally named "Rudo." These brands have since become symbols of innovation, performance, and style. The story of the Dassler brothers is a testament to how rivalry can fuel creativity and success. 💡 Even from a split, greatness can emerge. 🚀 To know more such intriguing brand stories do follow DIPAYAN BHATTACHARJEE #Adidas #Puma #Entrepreneurship #BusinessHistory #Inspiration #Innovation #Sportswear