Cartier’s Post

In a highly competitive world, we live by the adage “innovate or die”. But it's no longer a question of whether or not you need to innovate. In today's market, it's a question of how fast are you capable of innovating. So how can we safely pick up the pace? Every company I've spoken with since I joined LaunchDarkly is concerned with this point exactly. We just published a case study with Christian Dior, which answers this question really well, and has some fantastic examples of what it means to ship faster without breaking things; an oversimplified summary, so check it out: "...LaunchDarkly has empowered us to achieve this delicate balance, enabling us to deliver cutting-edge digital experiences to our customers while maintaining the highest standards of reliability and stability."

Prada is once again presenting the return of the Pradasphere exhibition in Shanghai. In my opinion, calling it a 're-branding' may not be entirely accurate, given its temporary nature. However, it does provide valuable insights and opportunities for the brand. Pradasphere II not only serves as an awareness campaign and promotion of the new exhibition in Shanghai, but also as a public exhibition of the history and culture of Prada from its origins in 1913 to the present day. It offers a unique perspective on the brand's past, present and future. 🎯 So why and how can this be beneficial? First, let's applaud their marketing and communications team, who have successfully leveraged the new temporary logo across all of their social media platforms, creating an omnichannel type of communication. They even created a Spotify playlist to enjoy. This re-branding though I'm not sure if it's available in their stores. This temporary re-branding serves as a great awareness campaign, showcasing the brand's history, past accomplishments, and current creative director. Such a temporary rebranding has the potential to generate new sales for the brand, while strengthening the bond with existing consumers and positively influencing potential new ones. From a more technical marketing analysis, A.K.A SWOT, it is clear that this approach places great emphasis on Prada's strengths and opportunities. ➕ In addition, the name is excellent and perfectly aligned with the world of Prada. For me, it is a fantastic opportunity to learn more about the history of fashion and its journey in the industry. If you get a chance to visit, do it! (And share the pictures with me, I will be grateful)

I'm a seasoned professional with over 14 years of expertise in brand development and marketing, fueled by a deep passion for lifestyle brands that redefine elegance, luxury, and sophistication. Throughout my career, I've been captivated by the stories and the craftsmanship behind iconic brands such as L'OCCITANE Group , Prada , Moncler , LVMH , Gucci , Versace , Yves Saint Laurent Beauty and Cartier . These brands are not just labels; they represent a lifestyle, an ethos, and a commitment to excellence that resonates with me on a personal level. From the timeless elegance of Louis Vuitton to the avant-garde creations of Prada, each brand tells a unique story and evokes a sense of aspiration and inspiration. My passion for lifestyle brands extends beyond admiration, it's a driving force behind my work. As the founder and director of marketing and communication at various ventures, including Hutami Travel Agency, YUWE Consultoria Health and Safety, Meu Negócio Minha Família project and Tay Nails Beauty I've honed my skills in brand storytelling, customer engagement, and market positioning. Now, I'm eager to leverage my experience and expertise to represent international lifestyle brands on a global scale. I thrive on the opportunity to immerse myself in the essence of these brands, to understand their DNA, and to communicate their values to diverse audiences worldwide. If you're seeking a dedicated professional who shares your passion for lifestyle brands and is ready to elevate their presence in the global market, let's connect. Together, we can create compelling narratives, forge authentic connections, and leave a lasting impression in the world of luxury and style. Let's embark on this journey together and make an impact that transcends borders and boundaries. #BrandDevelopment #MarketingExpert #LifestyleBrands #Luxury #Sophistication #Passion #IconicBrands #GlobalPresence #BrandStorytelling #CustomerEngagement #MarketPositioning #ProfessionalNetworking #GlobalImpact

After weeks of contemplation and consideration, I am exhilarated to share my very first blog! It's been an incredible learning process, and I can't wait to share it with all of you. It became cherished because it revolves around the iconic brand, Balenciaga, which I’ve always aspired. Throughout the process of researching and writing this blog, I discovered so much more than what usually meets the eye as a consumer. It's fascinating to see how a brand is not just about its products but also how it communicates and connects with its stakeholders. The journey taught me valuable lessons about the importance of effective communication and the impact it can have on a brand's success. One key insight I gained from the Balenciaga journey is how seemingly minor factors can have a significant influence on a brand's overall image. There's always more to the story than what we initially perceive. Additionally, I explored the emerging role of MarTech in the Luxury Retail industry. It's fascinating to witness how MarTech tools are shaping consumer experiences and helping brands establish themselves in the minds of their users even passively. Would love to know what do you think about this one or discuss more about MarTech in Luxury Retail. #martech #marketing #marketingautomation #brandactivation #brandcommunication #crm #balenciaga #balenciagahk #radica #luxuryretail #consumerinsights #behavioranalysis #personalization #consumerjourney #consumertrends #o2o

Gucci, Cartier, TAG Heuer, Longines Watch Co. Francillon Ltd. and many other popular brands are experimenting with 3D interactive websites.  Why?  ✔ For me, the answer is obvious: differentiate from competitors. ✔ Immersion in the narrative and interaction with the brand result in an exclusive and memorable experience. ✔ These works provide a WOW effect and are captivating from the beginning, with up to 100% user activation.  ✔ This results in significant rises in engagement, retention, and conversion rates. Is it only related to consumer industry? Of course not!  Just add to comments the interesting industry and i’ll share an example

I recently stumbled upon a tweet by Mr. Matt Wallace (@mattwallace888 on X) revealing that Dior spends a mere $57 to produce bags that retail for a staggering $2,780. His blunt comment, “Anyone buying “luxury” bags is an idiot,” certainly stirred some thoughts (See picture below). While I am not holding any briefs for LVMH or Priyanka Chopra, these are my thoughts. Brand Value refers to a brand's worth in the marketplace. It is a crucial asset for the business that reflects the brand's strength, reputation, and influence. Components of brand value include brand equity, financial performance, customer impact, brand strength, financial metrics, market-based metrics, and consumer-based metrics. For obvious reasons, I will limit this post to the financial performance component of brand value. A brand's financial performance is directly related to 1.     the financial return attributable to the brand, 2.     the ability to charge higher prices compared to unbranded or less well-known competitors and 3.     the brand’s market share in its category. Interestingly, a discounted cash flow analysis can be computed to measure a brand's value, which will estimate the future earnings due to the brand for the business. What is the importance of brand value? Competitive Advantage: A robust brand value can differentiate a company from its competitors, empowering it to attract and retain customers more effectively. Financial Benefits: A high brand value often translates into superior financial performance because of its ability to charge premium prices. Business Sustainability: High-value brands are generally more resilient and can better withstand market fluctuations and competitive pressures. Strategic Asset: Brand value is a crucial intangible asset that can enhance a company's overall valuation, making it more attractive to investors and partners. Finally, in a cheeky response to a friend on the tweet mentioned above, I stated that the brand value of the Christian Dior bag by LVMH is: Brand Value = Retail Price – Production Cost                       = $2,780 - $56                       = $2,724 #branding #marketing #lvmh #Christiandior #luxury #competitiveadvantage #businesssustainability #strategicasset

🚀 New #BrandFunnel Insight: Cartier!   🎯 Familiarity: 56% 🛒 Purchased Ever: 5% 📅 Bought in Last 3 Months: 2% 💡 Purchase Often: 1%   #ConsumerBehavior #MarketResearch #Branding #Cartier #Consumerinsights

What did the top performers of last year get right on their content? Prada Group Reports Outstanding Performance in 2023, With Miu Miu Sales Up 82% in Q4 2023. When we look at the brand magic index by The Business of Fashion as a measurement tool, one thing that stands out is how closely aligned Prada Group's brand content is with its consumer archetypes. What can all brands learn from this example on the global stage? Find the gap between you and your consumer and decrease it as much as possible to make sure your marketing spend is: A) NOT being wasted on the wrong people B) Actually translating to sales, not just views. #socialmediatrends #socialmediamarketing #brandidentity #brandmarketing #businessoffashion #brandstrategy #marketingstrategy #strategy