Last night I was privileged to spend time with Billy Nixon’s Sports Management class (thanks for having me!), presenting on one of my absolute favorite topics: youth sports.
We talked about the industry as a whole, but here is my main point that I hope gets remembered.
Yes, sports inherently come with competition. But when I asked the class why youth sports exist, nobody mentioned anything about trying to win.
Yes, there is money in youth sports, but nobody mentioned to make money.
Yes, kids develop athletic skill and a very small handful will go on to play at the highest levels of sport, but nobody mentioned developing professional athletes either.
What they did mention were the physical, mental, emotional, social, and community benefits that come from youth sports.
Whatever your involvement in the youth sports arena - parent, uncle, coach, administrator, etc. - don’t forget: it’s about the child!
And parents most especially, always remember the five magic words to say after every game - win or loss, good performance or bad…
“I love watching you play.”
#youthsports
Social Media Manager and Marketing Partnerships for NHRA & No Prep Kings
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