Canlan Sports’ Post

This. This is what it looks like when you have the trust, love, and respect of your team, staff, and community. This is what it looks like to be a part of a team, not just work for or with a team. This doesn't happen overnight. Arsenal's chief photographer, Stuart MacFarlane, has been with the club since 2001 (and shooting on the sidelines since well before that). He understands the needs of the players, coaching staff, executives, stakeholders, and the fans on a level few do. It takes an incredible amount of time and patience to build a level of mutual trust that Stuart has, and he's more than paid his dues. This is what sports creatives strive for. This feeling keeps us in the game (or drives us back into the sports industry). The ability to build strong relationships between creative teams and the players and technical staff creates endless possibilities and unimaginable opportunities. The main takeaways from this brief post-game moment? Be communicative. Be transparent. Be willing to compromise. Be empathetic. Be collaborative. Be present. Be human. #smsports

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The Toronto Blue Jays are crushing Instagram Stories this season! Their graphic design easily ranks among the best in Major League Baseball. The aesthetic is clean and captivating, jumping off the screen. Plus, the partner logos feel prominent yet seamlessly integrated into the overall design, ensuring they don't overshadow the content. Meanwhile, their sponsored series concepts are incredibly creative: → PB&J Double Play presented by The J.M. Smucker Co. → Performer of the Game presented by Shell → National Car Rental Mound Control → theScore Bet Winning Numbers → Canada Dry Mott’s Inc. Game-Winning Refreshment Not only are these concepts creative, but each one also excels at showcasing the brand's connection to the content. The Blue Jays are maximizing sponsored content by capitalizing on game-day moments, setting a great example to follow. This strategy significantly aids in preventing burnout for your content team, utilizing coverage you've already planned to provide. #sportsbusiness #sportsmarketing #sponsorship

For sports venue designers and operators, lots to learn from here. As Bret McCormick describes, the team at Indianapolis’ Gainbridge Fieldhouse deftly centered much of their $362 million rejuvenation project on blurring the boundary between the venue and neighborhood. The National Basketball Association (NBA)'s Christopher Russo indicates that such “indoor-outdoor fluidity” is an emerging trend in NBA arenas; I hope and expect to see more of it across other sports venue types. While not without operational challenges, it activates spaces outside of event times, generates additional revenue for the venue stakeholders by extending fans’ time at the venue before and after events, and creates utility for neighborhoods that helps otherwise conspicuous venues connect with their surrounding districts. #arenas #stadiums #sportsfacilities National Hockey League (NHL) Major League Baseball (MLB)

𝐓𝐡𝐞 𝐁𝐚𝐜𝐤𝐫𝐨𝐨𝐦 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 The average sports fan doesn't delve too deep into the nuances of the game. They might have varying degrees of knowledge, but they watch to be entertained. A goal is a goal, irrespective of the strategy behind the pass. A wicket is a wicket, irrespective of how the batter was set up previously. If they enjoy a good game (and their team wins), they go home happy. The team's strategy isn't on their radar. This doesn't mean teams don't put effort into their strategy, team selection, and everything else. They generate millions and get paid handsomely not to just wing it. But the person watching isn't privy to this and, for the most part, doesn't care. Brands sometimes tend to forget the entertainment bit. #strategy #entertainment

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On the ability of sports to stir a gamut of intense emotions.

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