Campbell Ewald’s Post

Meet Aditi, the accomplished Assistant Manager in our Client Servicing team. Here’s what she has to share about her remarkable journey at Maxperience. - #employeetestimonal #LifeatMax #Maxperience #Team #Events #experientialmarketing #experiential #marketing #marketingagency #brands #branding #motorsports #automotive #automotiveindustry

Understand Your Audience: Dino Edition 🦖 🦕 Brand: 🚘 Cretaceous Car Sales Campaign: No more hunching. --- Segment: 🦖🦖🦖🦖🦖 No more hunching. Telescoping steering wheels mean you can sit back and enjoy the ride. --- Segment: 🦕🦕🦕🦕🦕 No more hunching. Retractable sun roofs mean you can stretch out and enjoy the ride. --- Understand your audience. Segment your audience. Personalize for your audience. Brands that don't will become extinct. 🦴 #segmentation #personalization

Social media isn't just about broadcasting, it's about building communities! Joining relevant groups connects you with like-minded individuals who share your interests. This opens doors to: * Expand Your Network: Interact with potential customers, industry professionals, and brand enthusiasts, fostering valuable connections. * Establish Expertise: Share your knowledge and insights within the group, positioning yourself as a thought leader in your field. * Build Brand Awareness: Authentic participation increases brand visibility and fosters trust with a targeted audience. By actively engaging in relevant online communities, you can expand your reach, build relationships, and ultimately drive sales and brand loyalty. Think of it as a virtual handshake in a room full of potential customers and collaborators. #cars #car #automotive #carlovers #carshow #usedcars #newcar #carsdaily #automobile #caroftheday #cardealership #vehicle #dreamcar #dealership

A new four-wheeled “creature” darts across Chinese roads. If you’re nimble enough, you may catch sight of it: the Artura Spider. McLaren’s first convertible #hybrid supercar reached China, and we were tasked to run a media launch campaign that would position it in the local marketplace. First Gear: Create BUZZ To set the tone for consumers’ relationship with Artura Spider, we drew on the car’s distinctive convertible lifestyle, blending driving pleasure with hybrid technology. Second Gear: Broaden REACH We collaborated with popular auto #media and #lifestyle influencers to promote the Spider and widen McLaren’s reach among unique audiences. Third Gear: Elevate EXPERIENCE Nothing beats sliding behind the wheel of a supercar (we know!). As KOLs experienced the Artura Spider at its #Shanghai premiere, we rerouted the adrenaline rush to win endorsement, engage car enthusiasts and build relationships with luxury buyers. In numbers, we partnered with 65 media, landed 2597 press pieces, and generated CNY 12.50M AD value for our client. To quote McLaren, “PERFORMANCE AMPLIFIED.” #Automotive #LuxuryCar #InfluencerMarketing #ProductLaunch #China Nicky Wang Vivien Teo Greta Ren Yuze Xia

Did you know? We offer tailored solutions, ensuring that each book we create is a reflection of YOUR dealership's brand identity and resonates with their target audience. #porsche #cardealership #car #cardealer #dealership #autosales #carshopping #sales #luxurypublications #luxuryguides #dealershipguides #bespokepublications

Seizing the Marketing Moment: Coxa Shines on the Global Stage When opportunity knocks, it's crucial to be ready to answer. At Coxa, we understand the power of seizing the moment, and recently, we had a golden opportunity that perfectly showcased our brand to millions of TV viewers worldwide. During a recent sports event Vasaloppet, the winner chose to use our innovative hydration waist belt, proudly displaying the Coxa logo in front of a massive audience. This moment wasn't just about the victory; it was about the visibility and recognition our brand received on a global scale. As marketers, we know that such moments are invaluable. They provide an unmatched platform to showcase our products and values to a vast audience. The image of our logo prominently displayed as the champion celebrated victory speaks volumes about the quality and reliability of Coxa products. But seizing the marketing moment isn't just about luck; it's about meticulous planning, innovation, and delivering products that people love and trust. Our team at Coxa is constantly striving to create products that not only meet but exceed the expectations of our customers. And a champion which keeps his head cool and awake after 90 km of ski racing. This moment serves as a testament to the dedication and hard work of everyone at Coxa. It's a reminder that every interaction with our brand, no matter how small, has the potential to make a significant impact. As we celebrate this milestone, let's continue to innovate, push boundaries, and seize every opportunity that comes our way. Together, we can continue to elevate the Coxa brand and make a lasting impression on the world stage. Photo: crellephotography #Coxacarry #MarketingMoment #Innovation #BrandVisibility #GlobalStage #SeizeTheMoment #HydrationWaistBelt #SportsMarketing

🚀 Driving Engagement: McLaren's Omnichannel Senna Tribute Powered by StoryStream! In celebration of 30 years since the tragic passing of Ayrton Senna, McLaren launched a competition to find the best fan-created Senna artwork, with the winning pieces displayed across the pit garages at the Monaco Grand Prix. 🏎️✨ 🔴 Problem: McLaren needed a way to engage their fanbase, manage a large volume of artwork entries, and honour Senna’s legacy. ✅ Solution: By utilising StoryStream's direct upload functionality, McLaren collected hundreds of artwork entries and valuable first-party data. This omnichannel campaign connected with passionate papaya fans and showcased their creativity across email, website, social media, in-app, and StoryStream’s LinkStream feature. Our platform enabled McLaren to manage and celebrate fan-generated content seamlessly, enhancing community engagement and creating a memorable tribute to Senna. 🎨❤️ 👉 Discover how StoryStream helped McLaren elevate their brand presence and connect with their fanbase in a meaningful way in the short video below. A huge shoutout to the wonderful team at McLaren Racing, particularly Jazmin Dibben and Sophie Strelling, who worked with StoryStream's James Williams to activate this. #StoryStream #McLaren #AyrtonSenna #ContentManagement #CommunityEngagement #DigitalTransformation

You've never seen an ad from Rolls-Royce Motor Cars. (Or if you have, you're probably doing alright for yourself! 😂) But you wouldn't have seen it while scrolling through social media or watching television. Why? They selectively target their audience. Most importantly, they know 𝘸𝘩𝘦𝘳𝘦 to showcase their product. Places like: → Charity galas → Art exhibitions → Airport lounges → Luxury auctions → Luxury car shows → Polo tournaments They offer a lesson in positioning that is applicable to all brands. 1. Define your target market. 2. "Hang out" where they hang out. 3. Talk to them in their language. 4. Align with their values. Most brands fall at hurdle 1 — pumping money into marketing strategies w/o a true understanding of the intended audience. These brands may grow initially, but they are often doomed. They'll never cultivate loyal brand ambassadors and, in turn, they'll never have staying power. So, before even thinking about marketing strategy. Think about brand positioning. #BrandPositioning #BrandMarketing #BrandBuilding

🌟 WOW Wednesdays! 🌟 Life as a strategic partner to sustainable brands can be challenging and uncertain. BUT… It’s always a joy and an honour to receive testimonials, reinforcing our commitment to working for a better world 🌍 Here’s a testimonial from Vijayaragavan B founder of Lavos Performance, a #sustainable athleisure brand about our collaboration to build their Go-to-Market Strategy. Our work helped Lavos identify its target audience and refine its marketing approach.📈 For more details about our work with Lavos, check the link to the case study in the comments.🔗👇🏼 Get in touch if you are a purpose-driven organization seeking a strong market fit.📲🫱🏻🫲🏼 #gotomarketstrategy #clienttestimonials #testimonials

Let's talk car brands. What do they talk about? What sports affiliations do they have? What is their presence like at the Super Bowl and other major events in the US and abroad? Check out our latest #DatonicsResearch series about automotive brands to explore all the #data related to this category. #automotivemarketing #brands #audience