Callbox Inc’s Post

Are you a B2C company selling a complex product? For example... AI driven? Here's why you SHOULDN'T try to explain your product to your customers... To you, it might feel really important to make brand videos that explain your product. It makes sense, right? Break it down so your customers will better understand what makes it so unique. They SHOULD understand it if you explain it clearly right? Don't assume... Because this would most likely have the opposite effect! It's just too complicated. Doesn't matter how good your writers are. Most customers need to digest things in the simplest way possible. ↳ Too much info = Too hard to understand = Scrolling right past you This is the reality. Your audience isn't gonna remember the intricacies of your technology. But they WILL remember your message. So keep your messaging: ✅ Simple ✅ Relevant ✅ Relatable And find ways to repeat this over and over again in various ways. "Brand" it into your customers' minds. So when they're in need of a product like yours. They will remember YOU. Marketers and entrepreneurs, do you agree? 👇

We give technology tools too much credit sometimes. A client’s CFO once asked if buying the new marketing technology platform meant they could stop paying for their website and attending in-person events. Not so fast. Technology tools with their list of features and promises make it deceptively easy to confuse causation and correlation. In the case of a new marketing platform, it's tempting to assume a revenue boost is the result of these tools. But sometimes there are other factors at play. For example, maybe the company hired a new business development person, they focused more closely on outreach, or they added a new service. All of these unrelated activities led to increased sales for the company. Here's a simple way to look at it. 💡 If you put on your raincoat and it suddenly starts to rain, wearing the raincoat didn't cause the rain—it's a correlation. 💡 But if you turn on the faucet and water comes out, that's causation. Your action directly resulted in the outcome. A simple matrix that measures the before and after results removes hopeful guesswork and delivers objective, valuable insights that guide your what's next activities.

Navigating the Sales Funnel: A Roadmap to Success In the dynamic landscape of business, the sales process has evolved into a strategic journey known as the sales funnel. A sales funnel is a conceptual model that illustrates the stages a potential customer goes through before making a purchase. Understanding and effectively utilizing this framework is crucial for businesses aiming to convert leads into loyal customers. Let's delve into the key components of the sales funnel and explore how it serves as a roadmap to success. Awareness: The Top of the Funnel (TOFU) At the top of the sales funnel, potential customers become aware of your brand, product, or service. This stage is about generating interest and building a presence in the market. Various marketing channels such as social media, content marketing, and advertising play a crucial role in creating awareness. The goal is to attract a wide audience and make them curious about what you have to offer. Interest: Moving to the Middle of the Funnel (MOFU) Once prospects are aware of your brand, the next step is to capture their interest. In the middle of the funnel, businesses need to provide valuable content, engage in relationship-building activities, and showcase the unique selling propositions of their offerings. This is the stage where leads are qualified based on their level of interest and engagement. Email campaigns, webinars, and targeted content are effective tools at this stage. Decision: The Bottom of the Funnel (BOFU) As potential customers progress down the funnel, they enter the decision-making stage. Here, they are evaluating their options and determining which product or service best meets their needs. Businesses need to provide detailed information, offer demonstrations, and address any concerns or objections the customer may have. Testimonials, case studies, and personalized communication become essential in influencing the decision-making process. Action: Sealing the Deal The final stage of the sales funnel is the action stage. This is where the potential customer becomes an actual customer by making a purchase. Closing the deal requires effective communication, a seamless buying process, and possibly incentives or discounts. Post-purchase, businesses should continue to engage with customers to foster loyalty and encourage repeat business. Retention and Advocacy: Beyond the Funnel The sales funnel doesn't end with a sale; it extends into the post-purchase phase. Satisfied customers can become advocates for your brand, contributing to word-of-mouth marketing and repeat business. Retaining customers is often more cost-effective than acquiring new ones, making customer satisfaction and ongoing engagement critical for long-term success. #creativechoicemedia

🔥Hot off the press! Check out the fantastic startup, AISDR, making waves in the industries of Email Marketing, Management Consulting, Marketing, Sales, Scheduling, and Software. Co-founded by near-future pioneer visionaries, Tim Chen and Alex Lee, AiSDR is employing cutting-edge #AI technology to propel sales and email marketing into the next echelon. 📍Based in San Francisco, California, they are redefining how startups operate by deploying powerful AI to automate meeting scheduling, categorize leads, converse with prospects, and design email campaigns. Dive into more depth with our latest feature ⇒https://lnkd.in/gmKy_MCG to discover the transformative potential of AI in boosting ROI for Management Consulting! #Startup #ArtificialIntelligence #EmailMarketing #Sales #Marketing #ManagementConsulting #Software #AiSDR #SanFranciscoStartups #ROI #LeadGeneration Follow us to stay tuned in with more notable, emergent startup success stories. Be part of the conversation. https://lnkd.in/gmKy_MCG

There's a type of choice paralysis that can come into play when you push the idea of "we do everything" too hard. Yet, it's an incredibly popular marketing tactic in B2B tech. It's almost a cliche now, but many tools who become leaders in one area expand their product set to cover a number of use cases, often going so far as trying to be the 'operating system' for a function. It's most common in sales and marketing tech, and the messaging often follows some version of: - The only tool you'll ever need - Your entire X in one place - Power your entire sales/cs/marketing org with X - The all-in-one sales/marketing software This informercial messaging sounds great internally, but to a buyer this can create real decision making problems. - What if they only want one of those capabilities? - Do they have to buy all of the tools to get the one they wanted? - What if they have something in place for one or more of the other uses? - Have all of these other tools distracted you from being best-in-class in one? It can feel counterintuitive to leaders, but buyers are rarely looking a tool to do everything. Expanding with an existing tool is common, but it's a Goldilocks scenario for new buyers. It's great to find out that a tool can do more than you expected, but that's entirely different to learning that's it's the main way they want you to buy it. And that creates massively increased complexities in making a decision. A crucial aspect of buyer psychology is something called Physical Availability, which is that your product is easy to find, and easy to buy. In retail terms, that can be as simple as it being located in the supermarket aisle that you'd expect to find it, but in tech that can mean how you purchase it needs to match what you expected. When you add complexity and unexpected choices, it often changes the nature of the decision, even halting it until the buyer reevaluates the need for all of that additional functionality. More isn't always better, and how you introduce it can make all the difference.

Effective tech adoption is more than just buying the tools 🔧 We often encounter organizations purchasing marketing technology without a clear strategy or plans for its use. It’s vital to have a strategy and understand the full capabilities of the tool before investing in automation. 🔎 Strategic Planning: Don’t fall into the trap of buying tech just because it’s popular or recommended. Without a proper strategic plan, you risk letting your investment sit idle, costing you money that could be better spent driving actual results. 🛠️ Maximize Your Tools: We’ve seen clients use powerful automation platforms merely for sending emails, unaware of the broader marketing and sales functionalities at their disposal. It’s crucial to fully explore and leverage all the features your tech offers and determine which ones make the most sense to use. 💡 Implementation and Utilization: "Automation" is a misnomer. Implementing and utilizing these tools requires significant time and resources. Ensure you have the right internal support—whether it’s a dedicated champion or a knowledgeable team—to make the most of your technology. Watch the full video at: https://lnkd.in/gaJ7PUfc #MarketingTech #StrategicMarketing #DigitalTransformation #B2BMarketing

'Martech', or Marketing Technology has delivered a huge array of tools that promise to deliver access to the peoples purses.  B2B and B2C, the promise is similar, use this tool, and make more money.  Amongst the most common is the use of a 'persona', the representation of those who are classified as the 'ideal Customer'.  It is very useful, to a point.  That point is where you lose the empathy, the humanity that engages and leads to a mutually satisfactory outcome. Forgetting that your 'persona' is not a real person can lead disappointment.  #customers #marketing #martech

Companies don't fail because of product or funding issues; they fail due to a lack of paying customers. In the past, acquiring paying customers relied on referrals, print/electronic advertisements, offline pamphlets and brochures, and conferences—all effective lead generators good for those times. Today, in an era where everyone is busy, short on time, and constantly multitasking, the technologies of the 4th Industrial Revolution are rendering these old methods obsolete. To achieve predictable and consistent sales, companies need to build sales as a "system". As Boston Consulting Group (BCG) eloquently outlined in the image below, there are 8 crucial steps to this system. Here's the interesting part: companies don't need to build all 8 steps themselves—they can outsource the first 5. My company HubCredo specialises in executing these initial steps to create a 'Demand Engine' for our clients to generate marketing-qualified leads. And we do it effectively and smartly by leveraging 6 key technologies of the 4th IR, including Generative A.I. Ian Jason Creado

🎉emerging GTM tech companies that you much check out as you plan 2024 over 100 companies were submitted for consideration. we listed 50 and highlighted 15 that are making a particular impact with new and innovative tech in the following categories: since the launch there are more interest coming towards these companies from VC, inbound, and all to some closing about $100K in new deals. love when good things happen to good companies. here's the summary for each category and would love for you to check them out. 💡 Tech that Improves GTM Efficiency: Attention: an AI-powered sales assistant helping teams overcome inefficiencies at every stage of the sales cycle BigLittle.ai: a revenue leak mitigation platform Falkon: a go-to-market intelligence platform fullcast.io: a RevOps platform for GTM planning and execution Ignition: the first system of record for Go-to-Market OpenGTM: a SaaS company providing AI-powered revenue intelligence to find, refine, monitor, and apply a company's Ideal Customer Profile (ICP) Xply: a revenue planning platform for sales and marketing 💡 Tech that Improves NRR Foresight: a platform for customer-led growth infrastructure 💡 Tech that helps you market more effectively: Demandwell: an SEO growth platform for B2B SaaS Inflection.io: a B2B marketing automation platform purpose-built for product-led growth Factors.AI a business-to-business (B2B) analytics software firm The Juice - a B2B content discovery platform MarketMuse: an AI content planning and optimization software 💡 Tech that improves buying and selling: Lavender 💜   : provider of the leading AI-powered sales email coaching platform 💡 Honorable mention: Wahsega (Honorable Mention for their laudable mission): a building control and communications company download link in the comments - let's celebrate these companies, together. #gtm

This year we think the biggest change in marketing won’t be AI - it will be a person: The Chief Growth Officer. Unlike traditional marketing roles, the CGO oversees marketing and sales to drive overall business growth. They identify new opportunities, develop acquisition and retention strategies, and ensure sustainable revenue growth. With marketing and sales unified under the CGO, it should lead to a more integrated, insight-led approach that demonstrates the power of marketing and sales effectiveness. #chiefgrowthofficer #salesandmarketing #effectiveness