Our very own Partner and CCO, Norm Shearer was on Breaking and Entering Advertising today. Hear his story on how he got into advertising, what makes Cactus the OG purpose driven agency, and the mission behind our sister company Grit Digital Health. He also delves into his own new podcast Noobs where he harnesses his passion for helping young creatives. Thanks so much to Geno Schellenberger for a great conversation! Take a listen here: https://lnkd.in/gXyrTXZN
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How does Podchaser calculate its "Power Score" metric? That's what I wanted to know in this episode of #WeBuiltThisBrand. Tune in to find out more. #PodcastMetrics #Podcast #Data
Being able to track a podcast’s popularity is a vital tool not only for showrunners, but for advertisers as well. Tune into our latest episode with Podchaser’s Trent Anderson as he explains what it takes to grow a show’s engagement: https://lnkd.in/gCDuCuMT
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Are podcast ads part of your marketing strategy? They should be. Podcast Representation Agency Specializing In Podcast Ads
The end of the year can be really interesting for this industry. Advertising is usually up in November and early December, but listenership can be down - especially toward the end of December. With holiday travel and activities, people get out of their everyday routines, and this can impact listenership. However, as the holiday gift-giving season is in full swing, the impact and effectiveness of podcast advertising can be a powerful way to capitalize on the opportunity to increase sales. #advertising #podcastadvertising #advertisingagency
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The Ad Watchers podcast is returning tomorrow with a brand new season! Hosted by BBB National Program's National Advertising Division (NAD) attorneys Eric Unis and Annie M. Ugurlayan (she/her), our first episode will tackle the FTC's updates to their Endorsement Guides, and best practices for aligning your marketing accordingly. Subscribe now to get all Ad Watchers episodes delivered directly to your inbox: https://hubs.la/Q02rxs8L0 #AdWatchers #AdLaw #InfluencerMarketing
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TODAY: How to target customers of your competitors... and not run afoul of Google's ad policies. 👉🏻 Get the full story (and all today's marketing news) in our free newsletter and podcast today: https://TodayInDigital.com (releases at 5pm ET)
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🎙️ Tune in to a snippet from Kevin’s enlightening podcast session with Otter PR in St. Petersburg! 📺📱 He delves into the vital aspects of commercial content placement, exploring the pros and cons of platforms, from new TV like Hulu to the ever-evolving world of social media. Don’t miss these insights! 👏 #videomarketing #videomarketingtips #videomarketingstrategy #videomarketingforbusiness #videoproduction
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Social #Media Keeps Upending Traditional Media. As #CorporateMedia Giants keep losing to #SocialMedia Titans. Full episode at kingofpodcasts.com or watch on my YouTube and please like, comment, share and subscribe!
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📝 Kyle Hebenstreit, our Podcast Guest, underscores the importance of a diversified marketing approach for law firms, where television advertising plays a role but isn't the sole focus. Integration with other platforms allows for broader reach and consistency in messaging, ultimately enhancing client attraction and conversion. #GrowLawFirm #LegalMarketing #MarketingStrategies #BrandAwareness #LegalIndustry
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Make your followers do a double-take. 😲😲 That's what we're talking about on the new episode of Radical Content, the podcast from Maverick Content Studio. Our guest, @aubsburr, social media strategist at @dentsucreative, shares essential tips on how brands can build raving fans. Which, as you know, we're all about. 😉
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Hosted by National Advertising Division attorneys, the Ad Watchers podcast delivers everything you need to know about different types of ad claims and how to substantiate them. Subscribe now and catch the premier of our fourth season as soon as it drops: https://hubs.la/Q02pt4DZ0 #AdLaw #AdWatchers
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“Creativity helps you do more with less.” David Tiltman and Amy Rodgers explored the link between creativity and commercial outcomes on the WARC podcast, breaking down all of the 2023 research that demonstrates the connection is stronger than ever: ⭐ Paul Dyson’s top 10 drivers of advertising profitability update: Creative Quality has a 12X multiplier effect on profitability, second only to brand size in the levers you can pull to drive profit ⭐ Nielsen’s study into sales creative: 49% of sales driven by the creative ⭐ Kantar WARC: ads with high creative quality drove 4X the average profit ROI of those with low creative quality ⭐ CreativeX: an increase in Creative Quality Score is connected to media efficiencies (Bayer saw a 2% reduction in CPM for every 10% increase in CQS) Discover the episode in full → https://lnkd.in/e74Z34vh
Design Director | Art Director - Brand
1wBeen listening to this while driving around your city today. So good and I resonate on so many levels with some of these topics. The chemical engineering part made me snort. I did mechanical engineering for my first two years of college, until I got an internship and realized mechanical engineers usually don't design the cool stuff I wanted to be making 😂 Keep on keeping on! You folks are great! 💚