Social Club ’s Post

One thing we’re hearing a lot at Groceryshop this week: creators have become crucial partners for driving full-funnel outcomes. Our brand new Food & Beverage report takes a look at the 10 grocery retailers getting the most value out of influencer marketing. A key finding: a large number of smaller creator accounts can have just as much—and often more—of an impact than powerhouse creators. Consider Whole Foods Market Foods: half of the brand’s $63.0M EMV in H1 can be attributed to creators with fewer than 300,000 followers on their primary social channel. The full report dives deeper into the numbers, and includes rankings for 'Grocery Items' and other categories. Check it out below! #GroceryShop #CreatorEconomy #InfluencerMarketing

"From Sips to Success: The Social Media Splash! 📱 When the beverage company aimed to quench the thirst of a digital-savvy audience 🥤, they crafted a social media campaign like no other. Introducing the "Flavor Frenzy Challenge" - a viral contest prompting users to create unique drink recipes using the brand's products, - sparking creativity 🎨, - fostering engagement 🔥, - and generating a buzz among influencers and followers alike 🌟. The result? A taste of victory! 🏆 In just a week, the Flavor Frenzy Challenge received 10,000 entries, reaching over 1 million users, and boosting brand awareness by 40%. This innovative D2C marketing strategy not only drove product interest but also solidified the brand as a trendsetter in the beverage industry! 🌈 #socialmediamarketing #viralchallenge #D2Cengagement"

#𝐆𝐮𝐢𝐝𝐞: 𝐌𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐒𝐨𝐜𝐢𝐚𝐥 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐅𝐨𝐨𝐝 𝐚𝐧𝐝 𝐁𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 🥤 Feeling overwhelmed by challenges in the food industry? Unsure about influencer marketing and social media impact? 🤔 Our guide has all the answers. By reading this guide, you'll be able to overcome obstacles thanks to:  🍔 Analysis of the challenges and trends of the food & beverage industry 🍝 Tips & insights about social media and  influencers in the food & beverage space 🍹 Case studies from Territory Influence campaigns (e.g. Starbucks, Corny...) You will get an idea of what kind of solutions our experts can develop to strengthen your marketing strategy and grow your brand. 👉 Don't let uncertainty hold you back – download our guide here: https://hubs.la/Q02l1wjK0 #humanizemarketing #socialinfluence #influencermarketing #foodindustry #foodandbeverage

The secret ingredient behind our campaign for Pizza Hut? Here’s a hint: Sticking to the cheese, and staying away from the cheesy. More: dept.ly/PizzaHut-LI To reach Pizza Hut UK & Europe’s goals for their German market, we knew we had to showcase the ooey-gooey deliciousness of their latest menu item in a way that spoke to consumers’ tastebuds authentically. By recruiting 40 high-reach influencers across TikTok and Instagram, we pulled it off. #digitalmarketing #creativecampaign #influencercampaign #influencermarketing #socialcampaign #digitalagency

Nice, had written a post saying this ought to happen 2-3 weeks back. A tie-up between The Whole Truth Foods & Revant Himatsingka (Food Pharmer) ! Thats what good influencer marketing is.Never about the numbers first but the connect is priority. #influencermarketing #roi #strategy #growthstrategies

Remarkable Results: HQ Korean BBQ Hot Pot Duluth's influencer collaboration with Best POS saw a post reach of 300,000 and got over 50,000 engagements. Influencers captivated by high-quality cuisine and unique dining shared 100 images and videos, creating a social media buzz. Standout achievement: Two influencer videos with nearly 300,000 views. #InfluencerMarketing #SuccessStory #BestPOS #SocialMediaMarketing #HQKoreanBBQ #DigitalImpact #DineInStyle #RestaurantMarketing #EngagementSuccess #BestPOSStrategies #DigitalInfluence

We know the importance of limited-edition packaging to promote leading brands’ products on the shelf, especially on holidays like #ValentinesDay. It is always interesting to learn about how and where consumers are engaging with new confectionery products. Social media has become one of the largest influencers of consumerism and nostalgia – however, the classic word of mouth from family and friends still holds a lot of sway. Want to learn more about how leading brands are using limited-edition holiday packaging to test sustainable structures? Click here: https://ow.ly/KlNJ50Qzjq8

A few days ago, a micro influencer just happened to visit my sweets and snacks shop. He ate the famous Sindhi delicacy - Dal Pakwan and made a reel on Instagram (without our knowledge) praising the tasty Dal Pakwan and also spoke about other snacks available. That reel reached more than 45k people (Link to the reel is in comments section). The footfall increased dramatically and we witnessed customers coming from distant places to relish the yummy snacks. When we were tagged on Instagram, that’s when we realised that “influencer marketing is a thing and it’s here to stay for a very long time”. Learning - Brands / Businesses must certainly leverage the power of influencer marketing to enhance visibility, acquire new customers and boost sales. #influencermarketing