by charlotte’s Post

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Celebrating 12 Years Of by charlotte! Back in 2012, renowned editorial makeup artist Charlotte Blakeney faced a turning point in her life. A severe back injury left her unable to stand for long periods, Charlotte faced an uncertain future. Determined not to let this setback define her, Charlotte sought solace and inspiration in Bali — a journey that would change her life forever. Amidst the serene beauty of nature, Charlotte was struck by the transformative power of the lotus; rising through murky water to bloom in sunlight and storm alike. Reflecting on her life during her time in Bali, she saw herself in the lotus's journey. This idea that beauty can emerge from even the darkest of places resonated deeply with Charlotte, and she began designing a piece of jewellery that would inspire compassion on the wearer’s path to self-discovery, just as the lotus had inspired her. This marked Charlotte's new beginning - an embrace of kindness, grace and self-compassion on her healing journey, and the inception of by charlotte. With just $5,000 in savings and no experience in the jewellery industry, Charlotte designed her first piece: the Lotus Necklace. Charlotte brought this creation to an editorial photoshoot featuring supermodel Rosie Huntington-Whitely, where it earned a spotlight on the cover of Harper’s BAZAAR. Soon after this serendipitous moment, her pieces graced magazine covers and adorned some of the world’s most influential women, including Kelly Rowland, Shanina Shaik and Miranda Kerr. Today, her mission to create meaningful jewellery remains at the heart of the brand. To honour our incredible journey, we ventured back to Bali with our dear friend and photographer; Emily Abay; to capture the essence of our iconic Lotus in its birthplace. #12YearsOfbycharlotte #StoryOfTheLotus #LotusNecklace #BrandOriginStory 

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