Buxton’s Post

Can you believe we are halfway through 2024? For many businesses, June is a good time to see how your marketing is tracking. Have you started putting those marketing plans into action? Here's a quick reminder: ❓ Are you reaching your target audience? ❓ Are your marketing campaigns generating leads or sales? ❓ Is your brand message clear and consistent? If you answered "no" to any of these, it's not too late to adjust your strategy. Schedule a free 30-minute call with our marketing experts to discuss your goals and create a plan that gets results.👇 https://lnkd.in/ezRemSj #Marketing #Goals #MidYearCheckup

In marketing, a buyer persona, also known as a marketing persona, an audience persona, or a customer persona, represents a target audience for your product or service. That is not a real person. Instead, it is an ideal person, built by a marketing team, who will acquire your product or service. Imagine a person with individual traits, routines, interests, behaviors, age, and location beyond other characteristics. That person will be the face of your target audience, meaning that other potential customers will have similar characteristics. That said, it becomes easier to establish a more effective campaign for promoting your product or service. Deep research information, such as behavior traits, demographic details, and interests, is necessary to build a persona. By collecting all that information, you will understand their needs, pain points, and goals. When determining a buyer persona, you will take into consideration these aspects before investing in a digital marketing campaign, which can save you costs and mitigate risks related to your marketing strategy. Read the entire article on my Medium profile 🙂 #marketing #buyerpersonas #digitalmarketing #marketingstrategy

10 things I wish I knew as a marketer at 19. 1. Always start organically. Utilise free channels. 2. Prioritize storytelling in your marketing 3. Map out your true target audience backed by data. 4. Sales success starts with your marketing strategy. 5. Personalised marketing converts 10x better. 6. A course isn't the answer. Experimentation is. 7. The best 'strategy' can flop. Remove your emotion. 8. You don't need a big budget to have impact. 9. Data is your best friend. Stop avoiding it. 10. 'Everyone' is not an audience. Segment. I'm sure I've missed a few 🤔 What would you make number 11?

What is Data-driven Marketing.? Data-driven marketing means using information about customers to make smarter decisions about how to reach them. It's like having a roadmap that shows you exactly where your audience is and what they want, so you can tailor your marketing efforts to meet their needs. Instead of guessing, you're using real data to guide your strategies, which leads to more effective campaigns and better results. #FacebookAds #DigitalMarketing #webanalytics

Data-driven marketing is the process of using data to inform and optimize all aspects of your marketing strategy. This includes everything from your target audience to your content to your ad campaigns. There are many benefits to data-driven marketing, including: 📈Increased ROI: Data-driven marketing can help you to improve your ROI by ensuring that your marketing efforts are targeted and effective. 📈Improved customer experience: Data-driven marketing can help you to create a more personalized and relevant customer experience. 📈Increased brand awareness: Data-driven marketing can help you to raise brand awareness by reaching a wider audience with your message. 📈Improved decision-making: Data-driven marketing can help you to make better decisions about your marketing strategy by providing you with insights into your target audience and their behavior. Take the first step to 📈INCREASE your business by scheduling your consultation at https://lnkd.in/e_qMCbif. #youhaveastory #tellit #CEOlife #CEOtips #publicrelations #mediarelations #mediatips #interviewtips #publicspeaking

Data is the lifeblood of modern marketing. It's not just numbers; it's the key to understanding your audience's desires and preferences. With data in your arsenal, you're not shooting in the dark; you're crafting targeted strategies that hit the mark. It's the difference between mere campaigns and creating personalized experiences that resonate deeply. In today's fast-paced world, data isn't just valuable – it's the driving force behind successful marketing decisions that propel your brand forward. #DataDrivenMarketing #AudienceInsights #PersonalizedExperiences #ModernMarketing #TargetedStrategies

📜 #imQUOTES: The timing and context of your marketing messages can greatly impact their effectiveness. Here are a few tips for choosing the right time and context for your marketing messages: 🎯 Consider your target audience. When and where will they most likely see and engage with your messages? 🏆 Think about your marketing goals. What do you want to achieve with your marketing? 📰 Be aware of the current environment. Is there anything happening in the news or social media that could impact the reception of your messages? 📊 Use analytics to track your results. See what times and contexts are working best for your marketing campaigns. Choosing the right time and context for your marketing messages can increase your chances of success. What are some examples of good timing and context for marketing messages? Comment below or DM us to let us know! #marketingquotes #quote #marketing #communication

A good marketing strategy is like a map; it guides the customer gently to the treasure." 🎯✨ Just as a map leads explorers to hidden gems, a well-crafted marketing plan guides your audience to discover the value your product or service offers. 🚀 Embrace the journey, and let your strategy be the compass that ensures your customers find the treasure they seek. 💼💡 #marketingstrategy #businesssuccess #NavigateToWin