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#AI reshaped the way businesses create, distribute and analyze content. With 90% of US marketers now considering AI as indispensable, the narrative has shifted. Here's what you need to know. ⬇️

#AI reshaped the way businesses create, distribute and analyze content. With 90% of US marketers now considering AI as indispensable, the narrative has shifted. Here's what you need to know. ⬇️

#AI #Marketing Benchmark Report 2023 Highlights: ✔ More Than 60% of companies have used AI in their marketing operations, 44% for #ContentCreation. ✔ By 2030, 70% of companies are likely to adopt some form of AI technology. ✔ The main reason for not using AI is a lack of understanding. ✔ 82% of marketers say #AIgenerated content is just as good (or better!) than human-generated content. ✔ It's predicted that 90% of online content will be generated by AI by 2025 ✔ If AI does take over marketing operations, humans will still carry out high-level #strategy and #decisionmaking. read more:

Generative AI in marketing: Is it a boost or a bust? With AI enhancing creativity, generative AI revolutionises content creation, enabling personalised experiences that drive engagement. But governance is crucial. Establishing strong frameworks ensures ethical AI use, aligning with company and legal standards. 🛡️ We should always aim for balance. While generative AI excels in speed and efficiency, I believe that human insight remains crucial for genuine creativity and innovation. What do you think? 🧠💡 #AIinMarketing #EthicalAI #MarTech

Are you using AI to help your business? More than 80% of marketing leaders are using AI to boost productivity and drive more engagement through content creation. Scott Clark at CMSWire lists the generative AI apps every marketer should be aware of. #AI #Marketing #GenerativeAI https://b.link/x4yoju

AI: The New Backbone of Digital Marketing. Are you using AI in your Marketing? share some use cases.. #marketing #ai

Forbes lists 6 considerations to best leverage GenAI for brand marketing. Highlights: Feeding GenAI obvious prompts for given use cases and then publishing the creative output without human interpretation and modification, can result in mediocre creative at best, and at worst, creative that is inaccurate and out of touch with how targets will receive it. As auto-generated prompts become more widespread, the risk is that competitors will ask the same questions for given tasks and get back similar answers. For many companies, getting 80% of the way there is easy, and good enough for now. It’s the last mile though that can really distinguish creative. #GenAI #AI #Digitalmarketing #brandmarketing #generativeAI https://lnkd.in/gXv5jQaz

Everybody is talking about how AI will break through (or has already broken) into our reality and turn everything upside down. But we have to take account both sides of the coin. So today, I’m going to talk about limitations that occur while implementing #AI in #marketing ✔️ 👉 AI limitations in marketing include overreliance on historical data, potential for bias in decision-making, inability to fully understand complex human emotions, and privacy concerns regarding data collection. 🤖 Moreover, AI might struggle with context and nuanced understanding, impacting its ability to create truly original and emotionally resonant content. ➡️ Balancing these limitations with AI's potential remains a challenge for modern marketers. Do you think we will be able to overcome them? #marketing #digital #future #technology #tools #work

🤔 Are you using Generative AI in your marketing? 📝 Let me explain If you missed it, Generative AI is a subset of artificial intelligence that creates content, unlike earlier AI models focused mainly on data analysis. By using deep learning, it mimics human behavior to generate text, images, audio, and video content. This technology's ease of use is revolutionizing content marketing, enabling marketers to create diverse and personalized content, conduct research, and plan campaigns with greater precision and speed. ⚡️ What it means? Generative AI is becoming essential for marketing, with many companies already using it for various applications. It aids in content creation, personalization, ideation, customer service, market research, and lead generation. By 2025, a significant increase in the adoption of generative AI is expected, reflecting its growing importance in strategic marketing efforts. Companies are utilizing AI to create more engaging and targeted campaigns, thereby improving customer engagement and conversion rates. 🛠️ How would I use it? If you're new to utilizing AI in your day-to-day, here are some first steps: 1. Use AI tools like ChatGPT, Google’s Gemini, and DALL-E for content generation and personalization. 2. Implement AI for automating customer service, conducting market research, and optimizing campaigns. 3. Ensure human oversight to mitigate risks like plagiarism, bias, and misinformation. 4. Develop a clear AI strategy and roadmap, focusing on legitimate use cases and ethical considerations. 🔮 What's next? The future of generative AI in marketing lies in its strategic applications, moving beyond productivity to fostering innovation and growth. You can expect advancements in natural language processing, allowing for more interactive and autonomous AI systems. As AI technology continues to evolve, its integration into marketing workflows will become more sophisticated, offering new opportunities for personalized and efficient marketing strategies. 🔗 Link to the original article is here as always https://lnkd.in/eSMb6Rgt

Read the news which illustrates the growing significance of AI generative marketing industry. These developments signal a paradigm shift in marketing practices, with AI generative marketing poised to become an indispensable tool for brands looking to stay competitive in an increasingly digital world. As the technology continues to evolve, the possibilities for innovation and growth are limitless. Stay tuned for further updates on this exciting frontier! Let me know what do you think!! #AIGenerativeMarketing #IndustryInnovation #MarketingTechnology https://lnkd.in/eKmVpc-r