Button’s Post

Heading to Cannes?? If you want to know more about a Cookieless future with High Attention Media oozing in Creativity then make sure to catch up with Mark Slade & Jon Hudson

Since the surge of corporate DEI efforts in the wake of 2020, the ad industry has seen emphasis and efforts fade. AdForum tapped industry experts to share their thoughts on why conversation has slowed and give advice for picking up the momentum. GMR’s Vice President of DEI Sophie M. emphasized that, here at GMR, we haven’t taken our foot off the gas by continually assessing whether our DEI model is working and pivot when needed to keep progress alive. “Like a duck floating on water, it’s easy to believe the conversation around DEI has slowed, but for agencies who understand the needs of brands and consumers, DEI is evolving rapidly under the surface.” #DEI #DiversityEquityInclusion 

Understanding creators just got easier! impact.com has partnered with Adweek Branded to share data-packed insights into creator-brand partnerships. 3 reasons to download it... - Insider view into the #CreatorEconomy from the creator's perspective - Key ways to optimize your brand-creator partnerships (that your bottom line will love) - It’s free! Check it out here: https://lnkd.in/eRBsy2Kp #MasterPartnerships #InfluencerReport #CreatorEconomy

🏆🏆Didn’t win, but still won… Earlier this year we delivered a comprehensive year long culture-led global strategy including detailed creative and multichannel comms comms guidelines and plans for the 10 year anniversary of the Jadon Boot and incoming platformed innovation products for Dr. Martens plc 🔋A short overview here: https://lnkd.in/e9wSu6ME Part of this wider go-to-market strategy was a dedicated TikTok activation which was shortlisted for the Greatest Creative category in the TikTok for Business Europe Awards 2023. The activation was a talent search via the TikTok community to uncover and vote for today's boundary-breaking music artists for the chance to play in a series of live gigs. Although we didn’t do the production it was good to hear that the project delivered over 6K entries - shout out to the DM’s social team for the trust 💚 This is the type of work we are focused on through our new P13InsideTrack dept. More info - https://lnkd.in/eF8qWHjw #platform13_ #tiktokawards #drmartens #culturalrelevance #gotomarketstrategy #culturalintelligence #socialemediamarketing #consumerinsights

Our 2024 Annual Marketing Report found that global marketers expect to allocate more than 63% of their ad budgets to digital channels this year—but is that investment ready to keep up with digital’s rapid pace of change? Join Ameneh Atai from Nielsen and Jorge Ruiz from TikTok at #CannesLions as they discuss how to measure success in a changing digital landscape. Register now to reserve your spot!

My first speaking engagement since joining Fixated! Mark your calendars for May 14 at 10am PST if you're interested in the creator economy, influencer marketing, or simply hearing my burning hot takes on brand partnerships. Not to mention the hot takes of some of my favorite people: my Creator Authority partner-in-crime Brendan Gahan, TikTok Shop maestro Max Benator, and Tipalti's own Evan Heby! And the best thing about being on a panel with people you know and trust: we won't be afraid to disagree and mix it up a little bit. So SLAM that registration link (do people still say that?) and let me know what I should talk about in the comments! #creatoreconomy #creatoreconomy #webinar

Why limit your brand's impact? A strategic approach allows you to identify untapped markets and tailor your offerings to resonate with global audiences. Imagine the opportunities that await! Let Wylde International help you break free from geographical constraints and unlock the true potential of your business. Learn more about WYLDE International🔗 https://lnkd.in/dnz6eTu #PoweringYouToWin #WyldeInternational

ALMOST TIME! NUDGESTOCK 2024 It's just over a week until I attend Nudgestock - the Behavioural Science festival - where this year's theme is Time. Time is a such a critical issue for us all as humans and comes up so much in coaching. I’m really looking forward to exploring what this means for me as a coach, business owner, parent, partner, and friend. To many of us, time is nothing more than a series of moments. But look at it through the eyes of a behavioural scientist and you'll see it holds untold influence: the more we understand how we are shaped by time, the more intentional we can be about how we spend it. Our relationship with frames of time is also really important. In its effort to help us survive and succeed, our mind is always doing three things: 🧠 Accessing the collected and stored experiences of the past to gain certainty and lower risks 🧠 Creating and adapting plans and organising resources in the present to maintain stability and increase the probability of it reaching its immediate and longer-term goals 🧠 Re-imagining the future by looking for possibilities to solve problems and have new ideas I'm really fortunate to be attending in person but the event is also livestreamed free: https://bit.ly/3VUiXr3 I know how I'll be spending my time a week Friday. How will you be spending yours? #Nudgestock2024 #BehaviouralScience #Time #Coaching #Learning #Development #Growth #Stubarnescoaching

System1 claim that this year’s Cannes entrants have the greatest potential for effectiveness seen for several years and, with 4creative's team supplying some of the winning work reviewed, in-house teams are now mixing it with the world’s best on that front. A recent In-House Agency Leaders Club study notes that few in-house teams possess a creative strategist, but it’s a role that’s growing as focus evolves from creative delivery to creative impact. The role often signifies a more ‘mature’ remit for the IHA, but it’s critical for the wider business to buy into this remit for the role to deliver. In a world chasing efficiency, effectiveness can, perversely, be a harder argument to make. #marketingops #inhousing #cannes #creativity WDC