Button’s Post

View organization page for Button, graphic

9,610 followers

It was such a pleasure speaking with Lauren Johnson about #RetailMedia and how we’re delivering increased revenue, better experiences, and feuling commerce at the tap of a button!

View profile for Lauren Johnson, graphic

Deputy editor of retail media and commerce at Adweek

Marketing tech firm Button is the newest firm looking to get into retail media and rival companies like Criteo and Epsilon. Button will begin serving landing pages when people click through to get products from publishers' affiliate articles, and retailers can sell ads on those landing pages. Read my story in Business Insider for my interview with Button CEO Michael Jaconi: https://lnkd.in/guFUrb47

Affiliate-marketing firm Button is launching a retail advertising product to shake up the $140 billion industry

Affiliate-marketing firm Button is launching a retail advertising product to shake up the $140 billion industry

businessinsider.com

To view or add a comment, sign in

Explore topics