Button’s Post

That's just about a wrap of 1H 2024 (believe it or not). And we're PRIMED to help our clients shatter their growth goals in Q3-Q4 with a set of new products: - ACE (Amazon Commissioning Engine), which leverages our affiliate partnerships to get brands more traffic to their Amazon properties ( 💲 ) - Shopify Conversion Optimization, which tunes up any Shopify site to improve conversions and UX ( 📈 ) - Digital Asset Creation, which helps brands build creative assets for all channels with no media commitments required ( ✨ ) Here's to a great 2H! #growthmarketing

Why Amazon and Walmart Dominate Google.. (And How Your E-Commerce Site Can Too) Google now prefers e-commerce sites and user-generated content (UGC) over traditional product review and affiliate sites. Here’s what this means for your online business: 1. E-Commerce Leads: ▶ Top Keywords: Online retailers dominate for terms like “bird feeders” and “laptops.” ▶ Frequent Big Players: Amazon and Walmart consistently rank high. 2. Rise of UGC: ▶ Platforms like Reddit, Quora, and YouTube are gaining top positions. ▶ UGC offers authentic, engaging content that aligns with Google's focus on relevance. 3. Challenges for Review Sites: ▶ Product review and affiliate sites are losing visibility. ▶ Diversify by focusing on social media, video content, and community engagement. 4. Strategic Moves: ▶ E-commerce: Boost UGC and customer reviews. ▶ Review sites: Embrace multimedia and digital PR. Engage customers to submit photos using your product. Encourage discussions with comments and questions. Adapt or be left behind.

Are Performance PR or Commerce Content part of your holiday strategy? They should be: Mass media is favored 62% more than retail marketplaces when looking for shopping inspiration. 37% of shoppers report starting with popular magazines vs. 24% search (#google) and 21% retail marketplaces (#amazon #rmn). Did you know that the leading revenue source for magazines is affiliate commissions? Did you know these placements are pay-for-performance? Let's talk about how we can help you get set up for #holiday2024 like the with the publisher examples for our clients below. Download Gen3 Marketing's original research to learn more about #affilatemarketing and #performancePR, and #commercecontent: https://lnkd.in/ehDTHPYk

💰 Attention digital publishers! Monetize beyond ads and subscriptions with Vendo! 📚 🚀 Say goodbye to the limitations of traditional revenue streams! Vendo is here to revolutionize your monetization strategies! 🛍️ Establish your dropshipping marketplace with products from various Shopify brands under your own brand! 🏬 📈 Diversify revenue and take control of your earnings! Set higher commission rates, up to 20-30% or more! 💸 🎯 Vendo provides an all-in-one platform for streamlined marketplace management, from vendor onboarding to buyer payments and seller payouts! 💻 No technical expertise needed! Vendo offers a user-friendly interface for easy navigation and operation. 💼 Join the ranks of successful publishers like Woo, who used Vendo to diversify their monetization strategy and achieve success in the Gen-Z market! 🚀 Read the full article here: #DigitalPublishers #Monetization #Vendo #EcommerceMarketplace #Innovate #BeyondAds #Dropshipping #SuccessStory #GenZ #RevenuePotential

💡“Currently, we see about two-thirds of all US digital ad spend concentrated across Google, Meta, and Amazon. Not only does this signal great dependency in a now very competitive space that caused cost to spiral up over the past years, this also just doesn’t seem great choice for brands. If every time they spend three dollars, two goes to Big Tech, and one to literally everybody else, it’s not only our opportunity as an industry but our responsibility to ensure we’re giving businesses more choice and control.” – Alexandra Forsch, Awin Global Americas President ✨Featuring Awin’s Alexandra Forsch, Gen3 Marketing's new #affiliatemarketing research report explores: 🔹Current consumer behavior 🔹How businesses are adapting to shopping trends 🔹How affiliate marketing can support advertisers on their journey to reach consumers everywhere 👉Download your copy today and uncover more key insights from Alex and Gen3: https://ow.ly/rPx450PrVmJ #PerformanceMarketing #Ecommerce #Affiliate #MarTech #MarketingTrends

💡“Currently, we see about two-thirds of all US digital ad spend concentrated across Google, Meta, and Amazon. Not only does this signal great dependency in a now very competitive space that caused cost to spiral up over the past years, this also just doesn’t seem great choice for brands. If every time they spend three dollars, two goes to Big Tech, and one to literally everybody else, it’s not only our opportunity as an industry but our responsibility to ensure we’re giving businesses more choice and control.” – Alexandra Forsch, Awin Global Americas President ✨Featuring Awin’s Alexandra Forsch, Gen3 Marketing's new #affiliatemarketing research report explores: 🔹Current consumer behavior 🔹How businesses are adapting to shopping trends 🔹How affiliate marketing can support advertisers on their journey to reach consumers everywhere 👉Download your copy today and uncover more key insights from Alex and Gen3: https://ow.ly/rPx450PrVmJ #PerformanceMarketing #Ecommerce #Affiliate #MarTech #MarketingTrends

Google Ads Campaigns Results Last 30 Days For An Online Shopping Amazon Affiliate For USA's Client. Campaigns: Search, Performance Max & Shopping Ad. Conversion: 744K Impressions: 1.14M Clicks: 32.5k Cost: 1.19K #Amazon #shoppingstore #USA #googleads #searchad #performancemax #shoppingads #GoogleShopping #Sales #conversion #Campaignsetup The Marketing Lab #letsconnect Junaid Ashfaq

Building a company is hard, but if you believe in what you're doing, it is a whole lot easier. I started Button with a belief that commerce was going to become the lifeblood of the future internet. To bring that future closer, we needed to build technology that made the business models that depended on commerce work better. The most obvious challenge back then - and what still remains a major issue today for retailers, publishers, and the creator economy - is that user experiences in mobile aren't optimized for conversion and neither are the systems of conversion attribution these models rely on. Button's growth is being fueled because we have remained steadfast in our commitment to fixing these problems, because we've believed that if we could, we'd build a slightly better internet...and an enduring business along the way. To our partners, our investors, and our team, thank you. I couldn't be more proud of what we've accomplished together - $10 Billion in commerce through the Button platform. More exciting news to come soon... #commerceisthefuture