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Elevate your employer brand with our self-paced Talent Leader Series: "Build, Manage & Measure Your Employer Brand"! Over the past year, we've interviewed ✨dozens✨of employer branding and talent acquisition leaders to bring you the most valuable insights! This series features top industry experts from companies like DISH, Dropbox, John Deere, Snap and many more! What you’ll get: 🔹 Build: Kickstart and enhance your employer brand with expert advice. 🔹 Manage: Sustain and evolve your brand presence with proven techniques. 🔹 Measure: Effectively evaluate your brand’s impact. Learn at your own pace and don't miss out on these actionable strategies to attract top talent: https://lnkd.in/ghVKns97 #employerbranding #talentleaderseries #industryexperts #thoughtleadership DISH Network | Dropbox | Employer Brand Labs | John Deere | Marvell Technology | MassMutual | Qualtrics | Snap Inc. | ZS

🔍 Thought-Provoking Question for Business Leaders and Owners 🔍 In the dynamic landscape of talent acquisition and retention, have you given ample thought to the significance of your company's employer brand? 🌟 Just as consumers connect with brands they trust, exceptional professionals are naturally drawn to organizations with compelling employer brands. Consider this scenario: Your company ascends as the beacon for attracting top-tier talent, fostering innovation, and nurturing unwavering employee loyalty. 🚀 Take a moment to reflect: Can you afford to disregard the potential of a robust employer brand? 💼 What if the narrative that molds your organization's future is already taking shape? What if it's the pivotal force propelling your future success? Engage in this reflection: What strategic steps are you currently implementing to craft the employer brand that will define your company's lasting impact? 🌐 #EmployerBranding #TalentStrategy #BusinessGrowth #LeadershipInsights

A solid predictor of employer brand success is alignment between the CHRO and CMO and their teams. In our latest blog, we share 4 questions that CHROs and CMOs need to ask before starting their next employer brand campaign and we delve into why upper funnel branding is not just a marketing buzzword, but a critical investment for securing top-tier talent. From fighting the ‘war for talent’ to aligning your EVP with high-impact creative messaging, discover why your Employer Brand Media Strategy should mirror consumer advertising tactics. Join us in the discussion and learn how to: • Align your Employer Brand with your Consumer Brand for holistic messaging. • Capture active and passive candidates effectively across diverse platforms. • Measure success beyond application conversions – think sentiment, employee net promoter scores, and more. Are your CHROs and CMOs in sync on this? Let’s explore the strategic shifts reshaping employer branding & talent acquisition in 2024. Read the full blog here: https://lnkd.in/ed5iK99q #CHRO #Media #EmployerBrand #TalentAcquisition #RecruitmentMarketing #EmployeeValueProposition #HumanResources #StrategicHR #Leadership

A solid predictor of employer brand success is alignment between the CHRO and CMO and their teams. In our latest blog, we share 4 questions that CHROs and CMOs need to ask before starting their next employer brand campaign and we delve into why upper funnel branding is not just a marketing buzzword, but a critical investment for securing top-tier talent. From fighting the ‘war for talent’ to aligning your EVP with high-impact creative messaging, discover why your Employer Brand Media Strategy should mirror consumer advertising tactics. Join us in the discussion and learn how to: • Align your Employer Brand with your Consumer Brand for holistic messaging. • Capture active and passive candidates effectively across diverse platforms. • Measure success beyond application conversions – think sentiment, employee net promoter scores, and more. Are your CHROs and CMOs in sync on this? Let’s explore the strategic shifts reshaping employer branding & talent acquisition in 2024. Read the full blog here: https://lnkd.in/eR7-G4a4 #CHRO #Media #EmployerBrand #TalentAcquisition #RecruitmentMarketing #EmployeeValueProposition #HumanResources #StrategicHR #Leadership

A solid predictor of employer brand success is alignment between the CHRO and CMO and their teams. In our latest blog, we share 4 questions that CHROs and CMOs need to ask before starting their next employer brand campaign and we delve into why upper funnel branding is not just a marketing buzzword, but a critical investment for securing top-tier talent. From fighting the ‘war for talent’ to aligning your EVP with high-impact creative messaging, discover why your Employer Brand Media Strategy should mirror consumer advertising tactics. Join us in the discussion and learn how to: • Align your Employer Brand with your Consumer Brand for holistic messaging. • Capture active and passive candidates effectively across diverse platforms. • Measure success beyond application conversions – think sentiment, employee net promoter scores, and more. Are your CHROs and CMOs in sync on this? Let’s explore the strategic shifts reshaping employer branding & talent acquisition in 2024. Read the full blog here: https://lnkd.in/gnxa2KpN #CHRO #Media #EmployerBrand #TalentAcquisition #RecruitmentMarketing #EmployeeValueProposition #HumanResources #StrategicHR #Leadership

A solid predictor of employer brand success is alignment between the CHRO and CMO and their teams. In our latest blog, we share 4 questions that CHROs and CMOs need to ask before starting their next employer brand campaign and we delve into why upper funnel branding is not just a marketing buzzword, but a critical investment for securing top-tier talent. From fighting the ‘war for talent’ to aligning your EVP with high-impact creative messaging, discover why your Employer Brand Media Strategy should mirror consumer advertising tactics. Join us in the discussion and learn how to: • Align your Employer Brand with your Consumer Brand for holistic messaging. • Capture active and passive candidates effectively across diverse platforms. • Measure success beyond application conversions – think sentiment, employee net promoter scores, and more. Are your CHROs and CMOs in sync on this? Let’s explore the strategic shifts reshaping employer branding & talent acquisition in 2024. Read the full blog here: https://lnkd.in/g9mwWTUP #CHRO #Media #EmployerBrand #TalentAcquisition #RecruitmentMarketing #EmployeeValueProposition #HumanResources #StrategicHR #Leadership

A solid predictor of employer brand success is alignment between the CHRO and CMO and their teams. In our latest blog, we share 4 questions that CHROs and CMOs need to ask before starting their next employer brand campaign and we delve into why upper funnel branding is not just a marketing buzzword, but a critical investment for securing top-tier talent. From fighting the ‘war for talent’ to aligning your EVP with high-impact creative messaging, discover why your Employer Brand Media Strategy should mirror consumer advertising tactics. Join us in the discussion and learn how to: • Align your Employer Brand with your Consumer Brand for holistic messaging. • Capture active and passive candidates effectively across diverse platforms. • Measure success beyond application conversions – think sentiment, employee net promoter scores, and more. Are your CHROs and CMOs in sync on this? Let’s explore the strategic shifts reshaping employer branding & talent acquisition in 2024. Read the full blog here: https://lnkd.in/gfHJ4g8b #CHRO #Media #EmployerBrand #TalentAcquisition #RecruitmentMarketing #EmployeeValueProposition #HumanResources #StrategicHR #Leadership

🌟 Build a Strong Employer Brand with Shark Analytics! 🌟 Are you looking to attract top IT talent? It starts with a strong employer brand! At Shark Analytics, we understand the power of showcasing a unique company culture. Here’s why you should consider focusing on your employer brand: 🔹 *Showcase Your Culture:* Let potential employees see the vibrant, innovative environment they could be part of. 🔹 *Attract the Best:* A strong brand draws top talent by highlighting your commitment to employee growth and satisfaction. 🔹 *Stand Out:* Differentiate yourself from competitors with clear, compelling brand messaging. Ready to elevate your company and attract the best in the business? Let Shark Analytics help you highlight what makes your company a great place to work. 👉 Follow us for more insights on how you can transform your company into a top choice for IT professionals! #EmployerBranding #SharkAnalytics #TechTalent #CompanyCulture #Innovation #ITCareers #AttractTalent #Leadership #HR #HumanResources

Are you ready to unlock the power of your workforce's potential in today's dynamic business landscape? Look no further! Join us for “Developing a compelling EVP (against the backdrop of a multi-generational workforce and the evolving relationship with work)”, an exclusive online roundtable hosted by the People, Performance & Culture (PPC) Group, where cutting-edge insights and strategic discussions are the order of the day. Date: Thursday, October 12, 2023  Time: 9:00 AM - 10:00 AM Exclusively for Members (Guest passes available on request) Click here to book your place: https://bit.ly/3YIgVKB We will be joined by experts like Gwenllian Williams, Mark Duhig, and Ben Fox in this thought-provoking session. Gwenllian Williams will will draw out some of the key trends and themes arising over the past few years and also focus on the gap in expectations between Generation Z and those in senior leadership positions (typically Generation X or beyond). Thinking about how to put theory into practice, Mark Duhig will share how he approached the development of an Employer Value Proposition (EVP) for Saffery Champness, and Ben Fox will share practical advice on how to make social media work hard for your employer brand. Plus, Rachel Street will round off the session by chairing a panel Q&A exploring the practical challenges of delivering an EVP which speaks to the workforce of the future whilst supporting the commercial objectives of our firms. By joining this session, you'll walk away with a refreshed understanding of the evolving demands of a multi-generational workforce. Gain practical know-how on revamping or creating an EVP that stands out, and uncover the tactics for harnessing the immense power of social media to achieve maximum returns.

Curious about what an Employee Value Propostion is and how it can boost your employees’ experience (and deliver on the hopes and expectations from their initial recruitment)? Join my colleagues Whitney Grabowski and Mary Hettinger to learn actionable best practices and mistakes to avoid along the way.