BRPH’s Post

What kind of wizardry is this? This past summer, theme parks had a rough ride as revenues took a dive deep into splash mountain thanks to inflation and high costs. That's not stopping Universal's plan to open its new Epic Universe theme park in Florida anchored by a new Harry Potter attraction. And, pit it against Disney. Everyone was taking the Family Budget Ride. Disney, Universal and Six Flags were exactly the happiest place on Earth as people skipped amusement parks in favor of international trips and cruises. The Magic Kingdom, Disney’s flagship theme park in Florida, certainly wasn't immune. Universal's Epic Universe is likely to make it even harder for Disney to recapture revenue magic who's now upped its opening day to Memorial Day weekend 2025. Mickey will have his hand's full with this wizard battle. Universal is betting its Harry Potter attraction will resonate with tourists and park enthusiasts, and will have five different immersive “worlds”: Celestial Park, How to Train Your Dragon - Isle of Berk, Super Nintendo World, and Dark Universe, as well as The Wizarding World of Harry Potter - Ministry of Magic. For its part, Disney is planning is a major expansion that will include a new themed area dedicated to classic Disney villains and another based on Pixar's 'Cars' movies, according to the New York Times. Additionally, the Disneyland Resort in California will introduce a water-based 'Avatar' ride and its first 'Coco' attraction." Despite all that, the biggest challenge for the theme park industry may be ticket prices. Whether new rides and attractions are enough, we'll need to wait for Mickey and Harry to tell us https://lnkd.in/gj5v6dkA #themepark #universal #disney #florida #amusementpark #harrypotter #entertainment #travel #vacation

We’re entering phase 2 of the great theme park wars. Is Comcast’s 3rd gate Epic Universe going to take another bite out of The Walt Disney Company as they battle for vacation days from family travelers? And how will Disney Parks respond? After the success of Harry Potter, Disney responded with Avatar, betting big on the successful box office of the film, despite it lacking the same cultural significance of Harry Potter. Do they go for significant refurbishments, expansions to the park or…a fifth gate? Will they continue to lean on their IP or focus on delivering a modern and unique experience? Ultimately, theme park enthusiasts will win from all the upcoming developments in the next decade.

This article highlights the critical role played by crack detectors, provided by GAO Tek, in ensuring the safety and integrity of structures within the arts, entertainment, and recreation industry. These detectors are essential for monitoring various buildings and attractions, including theatres, amusement park rides, stadiums, museums, and theme parks. By effectively identifying and assessing cracks, businesses can proactively address potential safety hazards and protect valuable assets like artwork and exhibits. https://lnkd.in/dv9uAdJr

As a business owner this point can’t be stressed enough. In order to execute your vision of your company it is vital to have control. Exciting times ahead for Relic Entertainment.

I'm excited about the growing focus on live experiences. Experiential marketing is booming across all sectors, from major players like The Walt Disney Company and Warner Bros. Discovery investing billions in their theme parks to mid-size organizations like Gibson, Inc. with its sensorial retail experience 'Gibson's Garage' and, even, restaurant pop-up charts. In-person experiences are accelerating, and many of them are undoubtedly creative and fun to interact with as a customer. However, it's important to integrate this into your strategy without relying solely on it. The common thread among these successes is that they're built around an IP or franchise, which spans multiple mediums—film, TV, podcasts, events, books, Social, and even VR/AR experiences. Your next marketing plan should focus on creating new experiences and stories that engage your fans, customers, or donors differently at each engagement, encouraging them to migrate from one experience in your brand world to the next. The best part? With some creativity, this approach can be scaled to fit any budget. Collaborate with your partners and design a brand world experience that we'll be excited to experience. #ExperientialMarketing #LiveEvents #BrandStrategy #InPersonExperiences #FranchiseMarketing #VR #AR #MarketingInnovation #Storytelling #CustomerEngagement #MarketingTrends

As professionals, it's easy to feel like we should be able to do everything on our own. But the truth is, we can't. To truly excel, we need to collaborate with experts in their respective fields and form partnerships to create the ultimate solutions for our clients. And let's not forget to have some fun along the way! Remember, success is best shared. #collaboration #partnerships #success

👟 A FLOOR THAT SEAMLESSLY MOVES WHILST YOU'RE WALKING ON IT 👟 The Walt Disney Company has come out with this clip 4 days ago and it already has 550k views! ✨ Why? Because it showcases a new type of floor technology that allows you to walk around on it whilst it keeps you centered in the middle... Imagine this for creating VR experiences in small spaces or for production companies, theatres and companies such as Merlin Entertainments to use in their parks! It's really hard to explain how cool this tech is, so just watch the original clip below.... 👀 #innovation #XR #appliedinnovation

Save the date for my favorite event of the year, ICON 2025! Join us as we bring together leaders, innovators, and experts in the supply chain industry to share invaluable insights, industry trends, advancements in technology, and strategies for the future. See you in Nashville! 🚀 #BYICON #supplychain

Solomon Partners' latest report on experiential entertainment is here. Live entertainment thrives with record attendance, while family entertainment navigates economic challenges. Cruise operators and theme parks report strong demand despite weather issues. Dive into the full report to explore these insights and more, #AVtweeps: https://lnkd.in/d5Zw7pBf. #LiveEvents #ExperientialTech #SolomonPartners