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TV2GO USES DEJERO, VMIX & STARLINK TO DELIVER NASCAR CANADA   Acclaimed motorsport production company FUEL MEDIALAB contacted TV2GO INTERNATIONAL with a unique transmission challenge for the NASCAR PINTY’S SERIES EVIRUM 125 at Circuit ICAR in Mirabel, Quebec.   The August 26, 2023 event was being produced for and delivered to Canada’s largest sports network – TSN and TSN – as well as for FloRacing in the USA via NASCAR.   But to deliver the event, TV2GO would be faced with unique challenges:   •            The race was to take place in Mirabel, Quebec, Canada. Due to the unique race circuit, camera cabling is not allowed; •            In addition to switching cameras remotely, a wireless REMI production solution would require adding data-driven graphics and slow-motion replays at TV2GO’s Toronto production studio in Toronto, Ontario, Canada; and •            The English-language commentators required to call the event live would be located at another racetrack in Sauble Beach, Ontario – 750 kilometers away from Mirabel and 200 kilometers away from Toronto.  There is no internet connectivity at that track.   Calling upon 40 years of broadcast motorsport experience and an industry-pacing position when it comes to transmission innovation, TV2GO would deliver a solution.   Using four Dejero EnGo-equipped cameras at Circuit ICAR, Fuel MediaLab delivered four distinct camera feeds to TV2GO’s REMI production studio in Toronto.  Fuel MediaLab's on-site comms system was tied into TV2GO’s intercom.   The live broadcast was produced at TV2GO’s REMI production studio where switching, slow-motion replays and data-driven graphics from NASCAR’s scoring server were integrated into the live signal.   Combining the agile vMix system with TV2GO’s proprietary REMI technology and workflow, TV2O transmitted the switched racing feed in real-time via SRT to commentators to a second vMix system connected via STARLINK located in Sauble Beach. The action was called and the audio delivered back to Toronto for synchronization.     A complete live, fully produced production was transmitted in real-time to TSN via HD-SDI fibre and via IP to NASCAR/FloRacing. TV2GO’s MCR coordinated with Charlotte, North Carolina-based NASCAR to orchestrate commercial breaks and other logistics during the show.    “This coordinated effort between Fuel MediaLab and TV2GO delivered an excellent outcome for all of our stakeholders,” says Fuel MediaLab President Joel Robinson. “We are glad to work with a company like TV2GO that continually delivers agile and appropriate solutions for our needs.”   “It was just another day at the office for TV2GO,” adds TV2GO Chief Innovations Officer Lawrence Partington. “It is gratifying to offer scalable solutions that result in a tremendous delivery no matter the scale.”

WEBFI: A visit to Codemasters to play EA Sports WRC – DirtFish - But suffice to say you will not be disappointed. I’m probably a bad frame of reference as I’ve not really played a rally game since lockdown and had never, ever driven any sort of game with a steering wheel and pedals before, so it’s fair to say I was quite… accident-prone, when I first got in. However with a bit more practice I started to get the hang of it, and truly started to appreciate the realism Codemasters has managed to achieve with EA Sports WRC. Sitting in a sim rig worth thousands of dollars undoubtedly helps, but it felt real. I felt like I really was Ott Tänak taking on the Rally Estonia stages in my M-Sport Ford Puma Rally1. Except for the awful driving part. That wasn’t very Ott of me. The handling feels crisp, the feedback through the controls is remarkable, and the sounds of the cars really blew me away – particularly in cockpit view. Close my eyes and I’d have struggled to tell if I was playing a video game or watching a real-life onboard. A sneaky bit of practice while Jon headed off for another meeting gradually began to build my own confidence behind the wheel, which was just as well as the crescendo was coming. Rally and sim racing pro vs balding, overweright bloke. There could only be one winner! !function\(f,b,e,v,n,t,s\) \{if\(f.fbq\)return;n=f.fbq=function\(\)\{n.callMethod? n.callMethod.apply\(n,arguments\):n.queue.push\(arguments\)\}; if\(!f._fbq\)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=\[\];t=b.createElement\(e\);t.async=!0; t.src=v;s=b.getElementsByTagName\(e\); s.parentNode.insertBefore\(t,s\)\}\(window,document,'script', 'https://lnkd.in/gVYGZw8E); fbq\('init', '1283064111719204'\); fbq\('track', 'PageView'\); fbq\('track', 'ViewContent'\); - https://lnkd.in/g5mGF6FP

The brand partnerships that HP is taking recently is quite fascinating, here are some of them: 1. Ferrari Partnership: HP's partnership with Ferrari in Formula 1 racing is a standout collaboration. This partnership involves providing technology solutions to Ferrari's racing team to enhance performance both on and off the track. It's a high-profile partnership that showcases HP's cutting-edge technology in a dynamic and competitive environment. 🏎 2. Real Madrid Sponsorship: HP's long-standing partnership with Real Madrid, one of the world's most iconic football clubs, is another noteworthy collaboration. As the club's technology partner, HP provides a range of solutions to support Real Madrid's operations, including infrastructure, printing, and imaging technologies. This partnership helps HP showcase its products and services to a global audience of passionate football fans. ⚽ 3. Entertainment Collaborations: HP has partnered with entertainment properties and events to engage with consumers and showcase its technology in creative ways. This includes collaborations with film studios for movie promotions, partnerships with music festivals and concerts to provide interactive experiences, and sponsorships of gaming tournaments and esports events. These partnerships help HP connect with audiences through the excitement of entertainment and gaming . 🎥 🎮 According to me , HP is targeting the APEX players of each popular entertainment and sports field, this includes 15 times F1 driver’s title winners like Ferrari and 14 times UEFA Champions League winners Real Madrid , both respectively hold the most number of wins in their sports .HP tries to focus their brand’s attention towards young generation and is trying to position themselves as a champion in their field with a great legacy. #marketing #branding #entertainment

NASCAR is once again taking the virtual racing world by storm, this time with the launch of “NASCAR Tycoon” on Roblox created by Dubit. Building on the success of its previous “NASCAR Speed Hub,” this new experience promises to deliver an even more immersive and interactive NASCAR world. Developed in partnership with the renowned metaverse studio Dubit, “NASCAR Tycoon” allows players to dive deep into the management and racing aspects of NASCAR, offering a unique blend of strategy and high-speed thrills in a distinctly Roblox-native way. #NASCAR #NASCARTycoon #Roblox #VirtualRacing Check out the article to learn more.

Introducing our brand new Vesaro Venue Management System. Our Sales Manager, Charles, provides a brief walkthrough of this new product and service, that we believe will be invaluable to Sim Racing Centres. It is simple, intuitive and elegantly presented. Customers can be left to independently set up their own session, allowing them to manage their preferences and control the experience within venue-determined parameters. This ultimately reduces the number of staff required to control and supervise each of the pods/simulators, greatly reducing expenditure. The Vesaro Venue Management System in its current form has the core requirements for semi-autonomous functionality, however, we will continue to build upon this initial version, adding quality-of-life features and substantial upgrades, whether they are suggested in-house or requested by our customers. To learn more about our products and services, please send us a DM on any of our social platforms, or visit our website - Vesaro.com Vesaro System demonstrated is owned by Fitzrovia • • • • #vesaro #sim #simracing #simulator #simracingrigs #directdrive #gaming #gamingsetup #gaminghardware #dbox #race #racing #luxurylifestyle #luxurytoys #millionairelifestyle #work #motion #customer #product #customer #commercial #venuemanagement #f1arcade #f1 #formula1

The rise of E-sports and the advent of racing simulators like iRacing have transformed the landscape of competitive gaming and motorsports. These developments have not only provided new avenues for entertainment but have also created professional opportunities and fostered a sense of community. As technology continues to advance, the line between virtual and real-world racing will likely blur even further, paving the way for exciting innovations and experiences.

🏎️💨 I haven't been that enthusiastic about Formula 1 from the sport perspective lately. Yet now, when the Las Vegas GP will take over in the upcoming weekend, it’s interesting to follow it from the business standpoint. What makes it interesting, you might ask? 🧐 Formula 1 is running a pretty asset-light business model without owning teams, cars, and race tracks or even putting on the races itself. They are mainly making money through three channels: 💰 Media rights 💰 Sponsorships 💰 Race promotion TV networks are paying for the rights to host the races and brands are paying for the opportunity to reach and engage the 1 billion people fanbase of F1. But how about race promotion if F1 doesn’t put on the races itself? F1 collects hosting fee from the cities, race promoters, and race tracks for the opportunity to host the race. Race promoters will monetize that opportunity through ticket sales, merchandise, parking, etc. The size of these deals varies from place to place but the bottom line is that race promoters will carry the responsibility and risk against the opportunity for profits, which usually pays off. The upside for Formula 1 is between $15-55 million per race and race promoters have an opportunity to make hundreds of millions per weekend. So what’s different in Vegas this year? This time, Formula 1 will put this race on itself and have invested about $500 million for the opportunity, including $240 million for the new paddock building (in the picture) alone. They have a contract with Las Vegas for 10 years so in a successful scenario, they will gain significantly better profits compared to typical race weekends. There has been complaints about high ticket prices, etc. though, so I’m excited to see how this plays out, and if the race promotion is going to be a future growth strategy for Formula 1. #SportBusiness #SportBiz #Sports #LinkedInSports #Formula1 #LasVegasGP

"How did you know about SunGod?" (the power of licensing) Social media ❑ Internet  ❑ McLaren ❑ Other ❑ This was the question, and the options, I got after the purchase of my new SunGod glasses for running. Guess what I ticked? McLaren ✅ I know about SunGod through Lando Norris and the McLaren collection. I did what many passionate F1 fans would probably do... And that's why sport sponsorships and sport licensing are effective (4 easy steps) 1. I need to buy a pair of running glasses 2. The brand had gained entry to my subconscious through McLaren's exposure 3. I checked their website, saw the running collection 4. Bought them As easy as that. Can you see the pattern? The same buying process I’m sure many customers that are passionate about motorsport and McLaren have also done, and will continue to do. ------------- Licensing is one of my passion within motorsport mktg. Some of my fav deals were licensing ones. Licensing is a great opportunity for any brand to gain a special appeal and recognition through the image, values and power of a team/ambassadors they associate with. If you managed to put together 2 brands that are well aligned... the collection will be a hit. Sunglasses, watches, perfumes, accessories, razors, laptops, bicycle, shoes, toys...you name it. The beauty of licensing is that any category can benefit from it. P.S Licensing and co-branding are 2 different things, equally valid but with different objectives. If you'd like to know more about differences and opportunities...my DMs are always open 👋 #Motorsport #licensing