CMOs are laser-focused on driving revenue right now. A recent report found 75% prioritize short-term growth in the next 18 months. This shift is due to a competitive market, economic uncertainty, and investor demands. The good news? Digital marketing delivers real results fast. Discover the top digital marketing tactics CMOs use to drive short-term revenue growth in a recent blog by Dwenya Pouncy. Unlock fresh ideas to supercharge your efforts. https://hubs.ly/Q02DB9b80 #digitalmarketing #CMO #leadgeneration #growth #digitalrealization
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Fractional CMO (strategy execution), GTM Transformer & Advisor for B2B SaaS startups | HRTech | Demand Gen & Brand | Globetrotter & twin mom 🚀 Need help growing? ➡️ DM me to chat! Click ☎️ link to schedule a call
Is GTM becoming overly complex? Lately, I’ve noticed a surge in discussions around GTM. Is it a strategy, a process, or just a one-time project? People are talking about different GTM motions, and where Demand Gen and ABM fit in... For me, simplicity is key. GTM exists to serve the company’s strategy, act as an accelerator to reach the market effectively, and establish a common framework for revenue teams to work together cohesively - common vocabulary, touch points, expectations, and understanding. And this framework is comprised of motions and tactics (i.e. Inbound = motion; SEO to drive inbound = tactic). There is no single “motion” but rather a conscious selection of strategies, a holistic plan, and the appropriate vehicles to deliver value to customers and move them closer to their desired outcomes. In general, I feel that marketing teams sometimes get caught up in tactical trends. Instead, let’s define our ICP, identify the most effective way to reach them, and build the GTM strategy from the top down. Simpler said than done, of course. 😉 #FractionalCMO #gtmstrategy #marketingstrategy
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Top Voices in Marketing & Advertising | Rising Star in Marketing | Director of Marketing & Communications at Bridge Partners | Data-Driven Brand Strategist (aka Professional Hype Gir)
Here's your chance to see Brianna Miller share what you should be measuring for marketing success, a critical topic when marketers use 10 tools a day. And, it's free to sign up! Thank you, MarTech! If you want to watch someone get straight to the good part, this presentation is for you.
Digital Marketing Expert and Speaker | Marketing Director at Protenus | Adjunct Marketing Professor at University of Missouri St. Louis
Don't miss my MarTech online conference session "Taking the pulse of your marketing: 5 benchmarks to monitor and strategies to move the needle" tomorrow from 11:35 AM - 12:05 PM CDT, register for free here: https://lnkd.in/gjpdZ2iC Join me as I get right to: 📊 The heart of the 5 benchmarks that marketers should measure against 📈 The KPIs that are actually important to monitor ✅ The actionable steps that you can start taking tomorrow to not only meet, but surpass those benchmarks. #martechconf #marketingtechnology #marketing #leadgeneration #demandgeneration #marketingdata #marketingstrategy #martech
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Digital Marketing Expert and Speaker | Marketing Director at Protenus | Adjunct Marketing Professor at University of Missouri St. Louis
Don't miss my MarTech online conference session "Taking the pulse of your marketing: 5 benchmarks to monitor and strategies to move the needle" tomorrow from 11:35 AM - 12:05 PM CDT, register for free here: https://lnkd.in/gjpdZ2iC Join me as I get right to: 📊 The heart of the 5 benchmarks that marketers should measure against 📈 The KPIs that are actually important to monitor ✅ The actionable steps that you can start taking tomorrow to not only meet, but surpass those benchmarks. #martechconf #marketingtechnology #marketing #leadgeneration #demandgeneration #marketingdata #marketingstrategy #martech
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Looking to build a digital-first demand generation engine that can weather the constant winds of change? In our latest blog, we discuss practical ways to: - Align Sales & Marketing for 36% better retention. - Personalize messaging for stronger relationships. - Scale campaigns with the right MarTech. - Develop content that cuts through the noise. - Create multi-channel strategies that boost engagement by 300%. Access the blog here: https://hubs.la/Q02sMzdB0 #DemandGeneration #B2BMarketing #DigitalMarketing
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Helping CMOs improve marketing performance & experiences with actionable and accountable strategies to drive revenue
Nearly 51% of CMOs' paid media budgets go towards consideration and conversion efforts and activities. Gartner VP Analyst Ewan McIntyre shared a deeper look into overall CMO marketing spend ⬇️ Learn how to improve the connections among strategy, operations and analytics to ensure a better marketing spend strategy at Gartner Marketing Symposium/Xpo. #GartnerMKTG #Conference #Marketing #Budget #CMO #PaidMedia
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Nearly 51% of CMOs' paid media budgets go towards consideration and conversion efforts and activities. Gartner VP Analyst Ewan McIntyre shared a deeper look into overall CMO marketing spend ⬇️ Learn how to improve the connections among strategy, operations and analytics to ensure a better marketing spend strategy at Gartner Marketing Symposium/Xpo. #GartnerMKTG #Conference #Marketing #Budget #CMO #PaidMedia
#GartnerMKTG: A Look Into CMO Marketing Spend and Where to Go Next
gartner.com
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🚀 Unlocking Lead Conversions: From Prospects to Champions! 🌟 🎯 Performance marketing has become the dominant approach companies use to connect with consumers. For obvious reasons: It enables companies to run highly targeted marketing campaigns that deliver measurable ROI. In theory, it solves the dilemma “Half the money I spend is wasted; the trouble is I don’t know which half.” But how about making sure you don't lose ‚brand narrative‘? The belief is that brand building is a long-term investment, and performance marketing is about generating revenue in the here and now. The trick is to “balance” them. But brand building is losing out more and more, in large part because performance marketing is considered to be much more closely linked to measurable business results. Brand building possesses the same financial measurability as performance marketing. Unfortunately, the misconception surrounding this fact has led to the overshadowing of brand building by performance marketing in numerous companies. Let's bridge this understanding gap and recognize the equal significance of both in driving business success. #BrandBuilding #PerformanceMarketing #BusinessSuccess #Marketing #LeadConversions #GrowthMindset
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