Brett Davis’ Post

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Chief Innovation Officer @ Deloitte Consulting LLP | General Manager, Converge by Deloitte

Deloitte’s recent “State of Generative AI in the Enterprise: Now Decides Next” survey [https://deloi.tt/4aXMkxL] connects the dots on how GenAI and innovation are connected, featuring feedback from 2,000 business leaders on how they are adopting and scaling AI for their organizations.    I’d encourage you to check out the full analysis, but there are two indicators that jumped out to me:   The first is that 63% of surveyed leaders are actively encouraging innovation and growth using GenAI. It’s an indication that organizations do not just see GenAI as an efficiency opportunity but rather an opportunity to reimagine their businesses to drive the future differentiation and growth of their business. Second and related, “45% of respondents plan to reinvest savings into innovation opportunities,” which signals business leaders are prepared to take GenAI efficiency gains and reinvest them in the future.     What does this mean for businesses in 2024? Given the pace of GenAI technology innovation and adoption is moving fast, organizations that don’t prioritize continued experimentation, integration and rapid scaling of this technology into their business are at risk of not only missing opportunities for efficiencies in their business today but also innovation opportunities to differentiate new businesses for their future. 

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