Brand Names LLC’s Post

How can you optimize your #retailmarketing in 2024? Synthesize your #omnichannel strategy. The latest from Meet The People's CEO Tim Ringel tackles the evolving world of retail marketing– from the ill fated battle between online and offline sales to how data-driven personalization and #AI tools are reshaping the industry. Check out his Association of National Advertisers piece to find out how you can learn, adapt and thrive in the new year: https://lnkd.in/g4JpYvH7 #RetailMarketing #OmnichannelStrategy #BusinessInnovation

Need a single source, consistent and passive measurement solution to your cross media campaigns? We have you covered with our Cross Media Brand Lift Study. Find out more here https://hubs.li/Q02gBnft0 and get in touch if you'd like to learn more #crosschannel #brandlift #advertisingeffectiveness

A well crafted #omnichannel strategy that ties creative vision with advertising strategy has the impact to deliver a truly cohesive customer experience while simultaneously fueling growth. 📈 Jonathan McGraw recently sat down with Lauren de Wet, MBA of Edgewell Personal Care to chat about their experience when shifting to an omni-channel strategy. Curious how your brand could benefit from a full omni-channel strategy? Watch the full webinar here ▶ https://lnkd.in/gPfyqcPy #OmnichannelMarketing #eCommerceBrands #CreativeAgency

I was honored to sit down and share Edgewell Personal Care's omni-channel philosophy and strategy with one of my favorite clients of all time Lauren de Wet, MBA in a recent BWG Strategy LLC webinar. Working with Edgewell is the gift that keeps on giving at Blue Wheel because we share the same viewpoint on omni-channel digital strategy and they give us freedom to creatively problem solve our way to success. 🎯 We talked about flow-charting your strategy centered around setting macro goals for the brand, how each channel's micro-KPIs fuels the greater good and how truly focusing on channel precision and holistic measurement allows us to make intelligent decisions over time. At Blue Wheel, we have built a proprietary analytics vehicle called the Performance Commerce Effect (PCE) to see how all things work together. 🗺️ I think that too many people think the perfect omni-channel strategy is some mythical blueprint that only 1% of marketers can achieve. Ask yourself this... can you tie each channel's performance to your macro growth goals? Don't overthink it. Sometimes organic social is simply there to drive impressions, showcase product education, social proof and build 1:1 conversations with your customers. But you should have some kind of mechanism to quantify this. A good omni-channel strategy is also fluid and budget friendly... 💰The endless stream of vapor capital in ecomm is drying up before our very eyes. Profitability matters more than it ever has in today's landscape. This is why we are often shooting for 6-8 channels within a single creative production for Edgewell. Is your creative production fluid enough to post as snackable content on social and also go primetime on Thursday Night Football? If it's not you are lighting money on fire. Tie your efforts together. You'll not only save money but you'll find performance in the process. 🧠 A good omni-channel strategy is about being tactical, fluid and aggressive when you find the right levers to pull. It's also about knowing that most good omni-channel strategies often include 7-10 channels working together at once. Lean into holistic measurement. Don't think in siloes. Hope this helps!

Need a single source, consistent and passive measurement solution to your cross media campaigns? We have you covered with our Cross Media Brand Lift Study. Find out more here https://hubs.li/Q02sV6s-0 and get in touch if you'd like to learn more #crosschannel #brandlift #advertisingeffectiveness

Does your organization struggle to connect marketing efforts across different channels to leads or sales? 🫣 You're not alone. It's one of the major challenges in an #omnichannel marketing world. Our advice: look at the whole picture, not just at the digital funnel where everything seems measurable. 📈 Want to better understand your marketing ROI? Econometrics or marketing mix models help you do just that. Read more about it on our blog: https://lnkd.in/efBfX4ce

We believe that the future of #retail and #consumerproducts is not just about selling; it is about connecting with consumers and creating #omnichannel experiences that last. As prices continue to rise, audiences are becoming more selective with purchases. Equally, Gen Zs are redefining retail norms by making more conscious and sustainable choices. Rather than just posing a challenge, this can also give brands and retailers new opportunities. We work with brands who want to innovate and engage their audiences by aligning retail strategies with the changing consumer values and preferences. Through our Xelacore Reach technology, we work with brand partners and retailers to extend a one-time purchase into an ongoing brand experience, one that fosters loyalty and value to all partners and consumers. Not only does this allow consumer connection well past the point of sale, it also unlocks deeper insight, learning and understanding about your audiences and their preferences, through detailed registration form capture. To take a fresh look at your #consumerengagement strategies, or to learn more about how we’re helping businesses carve a new path at retail with #digitalproductpassports - let’s talk! #technology #data

In honor of National Programmatic Advertising Day, founded in 2019, here are four benefits of implementing programmatic advertising in your marketing strategy. #mediaagency #agencylife #programmaticadvertising #omnichannel #adagency #digitalmedia #digitalmarketing #digitaladvertising #digitalmarketingexpert

It’s time to turn up the heat on your 2024 #MarketingPlan! From #SocialMedia and #EmailMarketing to #PPC advertising and more — when used together, these #omnichannel strategies can ignite your marketing efforts year-round. Chek out the #Kymera blog for 12 strategies to infuse campaigns with creativity and broaden your reach by taking your #marketing efforts to the next level. #WeAreKymera https://lnkd.in/ekBkEvFZ

Statistics show that 52% of marketers use 3 to 4 marketing channels (source: Invespcro). Did you catch our #blog on #multichannel vs. #omnichannel last week? Check it out here: https://ow.ly/VB3y50PBrR1 #directmarketing #directresponse