Brand Innovators’ Post

It was incredible to be learning and discussing marketing alongside talented marketers like Jennifer Peters, Jimmy DeCicco, and Michelle McKinney at the MediaPost #d2cmarketing summit. All of our approaches to how we execute winning marketing for our brands were so varied. The discussion really reinforced a question all brands grapple with. “What is the right approach to building my marketing plan?” 🧐 Answer: A custom approach. ✅ From Super Coffee’s deep commitment to the brand experience on the shelf, to Cabinet Health’s love of designing the perfect packaging. I wish we could have spent more time talking about the amazing work OLLY PBC is doing, but with a lively group of panelists like this that’s hard to accomplish. 😂 What will work for you MIGHT work for others, but take lessons with a grain of salt: - Test what works for others, but remove waste - Maximize your tactics to align with your audience’s attention, not the “hot channel” - Consider your priority geos, and use a tiered approach to protect revenue (P.S.) Follow for more marketing content ✌🏼and let me know how you learn from other’s approach to win at marketing. (P.S.S.) Thanks to the entire MediaPost team for hosting and creating such an excellent event, and to the sponsors who helped make it happen. #MediaPostInsiderSummits #d2cbrands #retail #marketing.

Nothing beat face-to-face conservation and engagement. You gather useful insights, you endear stakeholders to yourself. #brandmanagement #marketingcommunications #projectmanagement

Last week, we hosted David Turo, Beam Suntory’s CCO. First stop, Wisconsin. The objective was simple: immersion in the market dynamics and premiumization trends. While keeping a growth mindset, we set out to find: -Strategic Consistency: Are our programs aligned to brand goals and expectations? -Identifying Issues: Are there discrepancies with execution account-to-account? If so, why? -Performance optimization: What could we improve, adjust or enhance to increase performance? We met with our distributor partners, we actively listened to buyers, we saw consumer activations and we had a lot of fun along the way! Overall, our Team Wisconsin (led by Kim Hanson ) is top notch! We have so much to be proud of…and in the spirit of constant improvement, we have better ideas to push us forward. Now, that’s neat! 🥃 #wisconsin #alcbev #driventowinwiredtocare #proofyoucan #beamsuntory #gemba #learningagenda #spiritsindustry #hosting #teamwork #success

For CPG brands, the "shelf" can trigger anxiety, confusion, and exhilaration... 𝗔𝗹𝗹 𝗮𝘁 𝗼𝗻𝗰𝗲！ I was once a founder of a brand who risked it all and lost it all in the process. That experience led me to create Promomash, so other founders and brands don't go through the pain that my wife and I endured losing our business. 𝗢𝘂𝗿 𝗠𝗘𝗦𝗦 𝗯𝗲𝗰𝗮𝗺𝗲 𝗼𝘂𝗿 𝗠𝗘𝗦𝗦𝗔𝗚𝗘. #cpgenius #promomash

Did you miss last month's webinar? With the stress of EOFY, more of you than usual have reached out asking for the recording, so we thought we'd post it again here. Catch up on the "How to avoid brand commoditization" session here 👇 PS. Don't forget to save your seat for the next webinar in August! (registration link on our website) #shopperinsights #australianretail #nzgrocery #grocerytrends

Real ad or fake, let's put that aside. What I'm attracted to is the concept that "the brand is bigger than the celebrity attached". It takes a long time for a brand to reach this status, and an even longer time for management to be comfortable enough to openly display the thought. But I do agree with commenters here: • If you're not familiar with Beckham's hand tattoo, it doesn't work. • If you haven't seen his other Stella ads, it doesn't work. • If you had no idea that Beckham was Stella's brand ambassador, it doesn't work. For the sake of discussion though, who would you pick and what would be their character defining trait that you would pick if this was your campaign?

Happy, sad, optimistic, worried, pumped, drained... Here's a sneak peak of just a few of the many Faces of 2023. And hey, let’s hear your captions! I know there’s some good ones… 1. "Eek...so exciting!" 2. "Heeey...things are lookin' good!" 3. “Easy there cowgirl...there’s some storm clouds to navigate.” 4. “Ok…wait…yes, I DID remember to pick up my kids today.” 5. “Ut oh.” 6. “Nope, all good, bring it on! Here we go 2024!” 💃 THE GOOD ~ We aired on Shark Tank ABC, launched Kroger, and changed our brand name from Honey Bunchies to Bon Bee™ Honey... within a 2 month span. 😮 ~ After being selected for 7-Eleven’s #Brandswithheart in both 2019 and 2022, we were picked to be the only nutrition bar in the emerging brands section of 7-Eleven’s annual tradeshow. ~ We had VIRAL support on LinkedIn with over 1.2 million post views asking our friends in Dallas to support our 7-Eleven test set...and man, did they deliver. Thank you, #Dallas!!! ❤️ ~ Mable picked us as 1 of 16 inaugural brands for their innovative McLane Company, Inc. partnership and we continue to rock the #TopShop badge on Faire. ~ Colorado Department of Agriculture took us under their wing to guide us in exploring interest from Canada, Mexico, Turkey, and Kuwait. ~ We grew our omnichannel presence including placement in museums and botanical gardens....can you say American Museum of Natural History? (plus so many more!) ~ Features in TImes-Call, The Denver Post, Denver Business Journal, Yahoo Finance and more! An interview with Joe Pardo discussing Shark Tank and a brand discussion on BevNET.com, Inc.’s Taste Radio with Ray Latif and Perfect Bar’s Leigh Keith. 🍫🎙 ~ Our Shark Tank episode has aired 2x on ABC and at least 6x on CNBC so far. There's a re-air today at 1p in fact (S14E20)! 😄 THE TRIALS Despite the shiny objects above, it’s impossible to avoid the struggles. These are just a few… ~ Balancing hockey stick demand, in-house production, and being bootstrapped, with limited ability to hire the amount of people we need. ~ Surviving the entrepreneurial lifestyle and trying to remember, “Why???” ~ COVID for 2 months ~ Merchandising errors for months and months risking unspeakable amounts of inventory and our business. ~ Filling hundreds of Shark Tank orders by hand, our one and only fulfillment team member out sick, and our shipping software massively glitching – so grateful to Mom and Dad for their help! ~ Worst of all, and the most difficult to share, enduring an unbearable personal loss in our family. THANK YOU To our customers, retailers, vendors, suppliers, fans, and on-lookers…. THANK YOU all for your support of our company, our brand, our family, and our journey! 💛 Stay tuned... So much exciting news coming soon! #veteranowned #womanowned #familybusiness #sharktankproduct #cpg #founderstories #HappyNewYear

🤔 What can creating trust in your brand do for you? Listen to what Kathleen Booth, SVP of Marketing & Growth at Pavilion, says ⤵️ about how Carabiner Group grew brand trust without a giant budget, and ended up generating around 28% of their pipeline from one channel (Pavilion). 🤯 Discover more stories and strategies for GTM in our 📽️ on-demand replay of: The Year of the Brand Crisis & How GTM Leaders can Adapt: https://bit.ly/3zyK5mR #YearOfTheBrandCrisi #BrandAwareness #BrandTrust #GTM #GTMStrategies

#PowerofPositioning Kent RO achieved the top position in just 5 years through clear positioning with the iconic Hema Malini advertisement, "Sabse Shudh Pani." Meanwhile, HUL made significant efforts to establish brand preference with their new positioning, "Sudhata se jyada sehat ka vada." This competitive struggle underscores a vital lesson for marketing students: the importance of owning "one word in the mind of customers." Learn from these industry giants about the power of strategic positioning in building strong brands. 🌟 #MarketingStrategy #BrandPositioning #BusinessLessons

Get a sneak peek behind the scenes! 🚀🔍 See how we bring your ideas to life with our top-notch promotional products. #FullyPromoted #BehindTheScenes #PromoMagic #FullyPromoted #CustomMerchandise #BrandedApparel #BusinessBranding #CorporateGifts #CustomEmbroidery #PromotionalProducts #MarketingSolutions #BrandVisibility #CompanySwag